Activations and experiences of all sizes, from logistics to storage and branding, we take care of it all.
Activations and experiences of all sizes, from logistics to storage and branding, we take care of it all.
For one day, the prestigious Golf de La Boulie was transformed into a Porsche setting for a unique gathering bringing together automotive enthusiasts and personalities. ⛳️
Our teams supported Porsche France in creating and delivering a premium experience combining automotive excellence, golf, hospitality and lifestyle.
At the heart of the activation was a bespoke Porsche Café, created inside our mobile event structure and transformed especially for the occasion.
The experience began from the moment guests arrived.
To ensure a smooth arrival and seamless transportation, our team organised VIP shuttle services to and from Golf de La Boulie.
This first touchpoint was designed to immediately immerse guests in the Porsche universe and provide a level of hospitality consistent with the brand’s premium positioning.
The centrepiece of the activation was our mobile event structure, transformed into a dedicated Porsche Café.
Designed as a welcoming and elegant space, the café offered guests a selection of exceptional coffee and matcha, prepared on site by our barista.
More than simply a refreshment point, the Porsche Café became a genuine meeting and social space, extending the brand experience through a premium yet approachable format.
Behind the guest experience, our teams managed the operational requirements necessary to deliver the activation seamlessly.
Our support included:
This comprehensive approach ensured a smooth guest experience while maintaining a high level of preparation across every element of the event.
The Porsche France activation naturally brought together several complementary worlds: golf, automotive excellence and lifestyle.
Golf de La Boulie provided an elegant setting for displaying Porsche vehicles and welcoming guests in a privileged environment.
The Porsche Café added a warm and social dimension, creating a natural meeting point at the heart of the experience.
For this activation, Driving Evolution brought its expertise in automotive event production and premium hospitality.
Our approach enables brands to work with one operational partner capable of managing both the visible guest experience and the behind-the-scenes logistics.
Our expertise for this project included:
A comprehensive approach designed to create brand experiences that are coherent, elegant and seamlessly delivered.
Between the fairways of Golf de La Boulie, the Porsche vehicles and the welcoming atmosphere of the Porsche Café, the event brought together automotive excellence, golf and lifestyle in a natural and premium setting.
We were proud to support Porsche France on this premium activation.
Thank you to Porsche France for their continued trust. ☕️⛳️
Automotive elegance takes centre stage at the Domaine de Chantilly. ✨
For Chantilly Arts & Élégance, our teams supported DENZA in bringing the brand’s world to life for automotive enthusiasts and lifestyle audiences.
Set within the prestigious Chantilly estate, visitors were able to discover the DENZA Z9 GT and DENZA Z on display before taking the wheel of two Z9 GT models for exclusive road test drives departing from Chantilly.
The setting of Chantilly Arts & Élégance provided a particularly fitting environment for DENZA and its premium automotive positioning.
The exhibition of the DENZA Z9 GT and DENZA Z gave visitors the opportunity to discover the vehicles up close, speak with the brand team and explore the DENZA universe.
But the experience went beyond static display.
Two DENZA Z9 GT models were also available for dynamic road test drives, giving interested guests the opportunity to experience the vehicle for themselves on the roads around Chantilly.
To ensure a high-quality guest experience, 3 Product Genius were present throughout the activation.
Acting as brand ambassadors, they supported visitors throughout their journey:
Their presence created a direct and high-quality connection between DENZA and its audience, turning vehicle discovery into a genuine brand experience.
Combining static display with dynamic test drives created a complete discovery journey.
After exploring the DENZA Z9 GT and DENZA Z, interested visitors could continue their experience behind the wheel of the Z9 GT.
This approach creates a more tangible relationship with the product: discovering the vehicle, speaking with an expert and then experiencing its driving characteristics in real-world conditions.
It is particularly effective for a brand looking to build awareness while generating qualified customer leads.
Beyond welcoming visitors and managing the driving sessions, our 3 Product Genius also handled lead collection.
Each interaction could therefore contribute to a broader customer journey, combining product discovery with meaningful prospect engagement.
The objective was to connect a premium event experience with genuine commercial value, while maintaining the human interaction that defines a successful automotive brand experience.
For this activation, Driving Evolution brought its expertise in automotive experiences, dynamic driving events and product engagement.
Our involvement included:
This expertise enables automotive manufacturers and brands to turn event participation into a complete customer journey, from vehicle discovery through to the first drive.
Against the exceptional backdrop of Chantilly Arts & Élégance, DENZA introduced its world to a passionate audience through a combination of static display and dynamic driving experiences.
A memorable meeting point between automotive elegance, lifestyle and product discovery at the heart of the Domaine de Chantilly.
Thank you to DENZA and BYD France for their trust in this fantastic project! ✨
DENZA France, BYD France, Chantilly Arts & Élégance, Domaine de Chantilly, DENZA Z9 GT, DENZA Z, automotive test drives, dynamic driving experience, Product Genius, automotive customer experience, premium automotive event, automotive lead generation.
Which DENZA models were displayed at Chantilly? Visitors could discover the DENZA Z9 GT and DENZA Z on display.
Could visitors test drive the vehicles? Yes. Two DENZA Z9 GT models were available for exclusive dynamic road test drives departing from Chantilly.
What was the role of the Product Genius team? The 3 Product Genius managed guest reception, vehicle presentation, test drive support, visitor questions and lead collection.
What was Driving Evolution’s role? Our teams supported DENZA with the on-site customer experience, dynamic driving operations, product engagement and visitor management.
Automotive elegance takes centre stage on the iconic Place Vendôme. ✨
At the prestigious Ritz Paris, our teams supported Porsche France and ELLE Magazine in creating and delivering a bespoke experience for their invited guests.
Bringing together automotive excellence, fashion and Parisian luxury, the activation offered talents and content creators an exclusive experience where every detail had been carefully considered.
From the moment they were collected, guests received a personalised welcome designed to extend the Porsche France brand experience throughout their journey.
The Ritz Paris, one of the most iconic addresses on Place Vendôme, provided the perfect setting for an experience combining premium hospitality, mobility and the Porsche universe.
To complement the experience, our teams deployed a premium mobile concierge service, ensuring a seamless level of service throughout the different stages of the activation.
The experience extended well beyond the arrival at the Ritz.
Talents and content creators were treated to a fully personalised journey, with support provided from their homes or hotels to the Ritz Paris.
Our chauffeur service coordinated all guest pick-ups and returns, managing each journey according to individual schedules and requirements.
This attention to detail transformed guest transportation into a genuine extension of the brand experience.
Delivering a seamless guest experience requires highly precise on-site coordination.
Our teams managed several key areas of the operation:
Every stage was carefully anticipated to ensure a frictionless experience for guests and smooth coordination between Porsche France, ELLE Magazine and the operational teams.
For an activation combining luxury, fashion and automotive excellence, vehicle presentation is an integral part of the overall experience.
Our teams handled the vehicle branding and meticulous preparation, ensuring that every car was perfectly presented and ready before being made available to guests.
A combination of visual attention and operational preparation in keeping with the standards of a premium Porsche experience.
This activation demonstrates how automotive brands can create experiences that extend far beyond the vehicle itself.
Bringing together Porsche France, ELLE Magazine, the Ritz Paris and Place Vendôme, the event naturally connected several worlds: luxury automotive, fashion, influence and lifestyle.
For the invited talents and content creators, every interaction contributed to a complete and coherent brand experience.
For this activation, Driving Evolution brought its expertise in automotive hospitality, event concierge services and premium mobility.
Our support included:
This expertise enables Driving Evolution to support automotive manufacturers and their partners in creating premium customer experiences, VIP activations and bespoke brand events.
With the world of Porsche, the elegance of the Ritz Paris, the influence of ELLE Magazine and the iconic setting of Place Vendôme, this activation created a distinctly Parisian premium experience.
A seamless operation where every detail contributed to turning guest mobility into a genuine extension of the brand experience.
Thank you to Porsche France and all our partners for their continued trust. ✨
Porsche France, Ritz Paris, ELLE Magazine, Place Vendôme, Paris automotive event, VIP automotive experience, event concierge, private chauffeur Paris, influencer experience, premium event, automotive brand activation, automotive hospitality.
Where did the Porsche France and ELLE Magazine activation take place? The activation took place at the Ritz Paris on Place Vendôme in Paris.
What was Driving Evolution’s role? Our teams managed the operational coordination, guest schedules, vehicle preparation, concierge services and chauffeur operations.
How were guests transported? Talents and content creators were collected from their homes or hotels and transported to the Ritz Paris, with return journeys also coordinated by our chauffeur service.
What premium mobility services does Driving Evolution provide? Driving Evolution can support brands with guest management, mobile concierge services, private chauffeurs, VIP transfers and automotive event logistics.
At Chantilly Arts & Élégance, Polestar unveiled the new Polestar 5 to the general public for the very first time.
Set within the prestigious Chantilly estate, visitors, automotive enthusiasts and design lovers had the opportunity to discover the new 100% electric GT up close, exploring its sculptural design and technology-focused universe.
A significant public debut that brought together the elegance of one of France’s most prestigious automotive events with Polestar’s contemporary approach to automotive design and electric performance.
For its first public appearance, the Polestar 5 was presented in an environment particularly suited to the model and the brand.
Its sculptural lines, minimalist design language and electric technology could be experienced up close by an audience of passionate automotive enthusiasts.
The event provided a unique opportunity to create a first connection between the Polestar 5 and the public while showcasing the distinctive world of Polestar.
To support this public debut, our teams managed the bespoke design and production of the Polestar stand.
The objective was to create an environment fully aligned with the brand identity while providing the right setting to showcase the Polestar 5.
From initial concept through to production, our project management support ensured that the different elements required for the installation and smooth running of the activation were carefully coordinated.
A turnkey approach combining event design, production and logistical support.
Beyond the stand itself, our teams provided logistical and operational support throughout the day.
Our Product Genius was on site to welcome and engage with visitors, sharing his expertise on the Polestar 5 and the wider brand universe.
His presence helped ensure a smooth and personalised guest experience, answering questions and guiding visitors through the discovery of the vehicle.
Chantilly Arts & Élégance provides a unique setting for automotive manufacturers looking to showcase their vehicles in an environment where heritage, design and automotive passion come together.
For Polestar, presenting the Polestar 5 in this setting created a natural dialogue between the brand’s contemporary design philosophy and an event renowned for its aesthetic standards and passionate audience.
A meeting point between automotive elegance, contemporary design and electric innovation.
For this project, Driving Evolution supported Polestar across several key areas of the experience:
This expertise enables us to support automotive manufacturers with their vehicle launches, public debuts and brand activations.
The presentation of the Polestar 5 at Chantilly Arts & Élégance marked an important moment for the brand, giving the public its first opportunity to discover the new electric GT in an exceptional setting.
A project where the elegance of the location and Polestar’s vision of electric mobility came together naturally.
Thank you to Polestar for this great collaboration. ⚡
Electric mobility takes centre stage in the heart of Paris! ⚡
For two days, our teams supported Geely Auto France and agency Parole Paris for the official launch of the new GEELY E2.
Set on Quai Branly, directly opposite the Eiffel Tower, the activation provided an iconic Parisian backdrop for introducing the new 100% electric city car and showcasing its potential in an urban environment.
To introduce the GEELY E2 to the French public, Geely Auto France chose a location that perfectly reflected the ambitions of the new model: the heart of the capital.
During the first day, content creators and influencers were among the first guests to get behind the wheel of the new electric city car, discovering its driving characteristics and qualities in real-world conditions.
This first experience generated content around the launch while placing the GEELY E2 directly into an environment that reflects its positioning: urban mobility.
On Saturday, the experience continued with test drives open to the general public.
Visitors were able to get behind the wheel of the GEELY E2 and experience its agility, comfort and urban driving characteristics for themselves.
Moving beyond a static product presentation, the activation gave visitors the opportunity to experience the vehicle directly and form their own impression through an authentic driving experience.
To ensure a high-quality customer journey, 5 Product Genius and instructors were present throughout the activation.
Acting as true product ambassadors, they supported visitors throughout every stage of the experience:
Their presence helped create a smooth, informative and accessible experience while providing a direct human connection between the brand and potential customers.
With the GEELY E2, Geely is highlighting a city car designed around the needs of urban mobility.
Paris provided a natural setting to demonstrate these qualities in real-world conditions.
From urban traffic to manoeuvring and everyday journeys through the capital, the test drives allowed participants to experience the model’s agility and comfort in an environment close to their daily driving experience.
For this Paris activation, Driving Evolution brought its expertise in vehicle launches, product experiences and automotive test drive events.
Our team managed the human and operational side of the activation, with a strong focus on guest welcome, product education and the quality of the driving experience.
Our expertise included:
With an iconic location facing the Eiffel Tower, first drives for content creators and influencers, followed by public test drives, the Paris launch of the GEELY E2 brought Geely’s new electric city car directly into the heart of the capital.
A dynamic and highly experiential activation designed to introduce electric mobility to the public through a genuine on-road experience. 🇫🇷⚡
A huge thank you to Geely Auto France and Parole Paris for their trust in this exciting launch!
GEELY E2, Geely Auto France, car launch Paris, electric car Paris, electric city car, Paris test drive, EV test drive, automotive Product Genius, automotive customer experience, automotive event agency, automotive brand activation, electric mobility.
Where did the GEELY E2 launch take place? The two-day launch took place on Quai Branly in Paris, directly opposite the Eiffel Tower.
Who could test drive the GEELY E2? The first day was dedicated to content creators and influencers, before the test drives opened to the general public on Saturday.
What was Driving Evolution’s role? Our teams managed guest reception, product presentation, test drive operations and fleet management, supported by 5 Product Genius and instructors.
What aspects of the GEELY E2 were showcased? The urban test drives gave participants the opportunity to experience the agility and comfort of the new 100% electric city car.
As technology continues to reshape the automotive industry, product expertise has become an increasingly important part of the customer experience.
At the Porsche Experience Center, our Product Genius experts play a key role in bringing the Porsche brand to life. Acting as true brand ambassadors, they guide customers and visitors through the Porsche universe with a combination of product knowledge, passion and premium customer service.
From vehicle presentations and major launches to configuration advice and vehicle handovers, they ensure that every interaction is as precise and personalized as the Porsche experience itself.
The role of a Product Genius goes far beyond simply presenting a vehicle.
Our experts help customers understand the technologies, features and specifications of Porsche models while guiding them through the different configuration possibilities available.
Their expertise supports a wide range of experiences, including:
Every interaction is an opportunity to share the Porsche DNA while building a strong and personal relationship with the customer.
Receiving a new vehicle is one of the most important moments in the customer journey.
Our Product Genius experts help turn the vehicle handover into a genuine Porsche experience by taking the time to explain the vehicle, its technologies, features and connected services.
The objective is simple: ensure customers feel completely confident with their Porsche from the very first drive.
This personalized approach contributes directly to customer satisfaction and strengthens the long-term relationship between the customer and the brand.
Beyond product expertise and customer interaction, our teams provide continuous operational support at the Porsche Experience Center.
Since the opening of the PEC, Josselin has been helping maintain the high standards expected by Porsche customers. He is now joined by Florian, who has been part of the team since 2019, and Maël, who joined in 2026.
Together, this team of passionate experts continues to grow alongside the Porsche Experience Center, with one shared ambition: delivering an exceptional customer experience every day.
As Porsche vehicles become increasingly connected, electrified and technologically advanced, the role of product experts becomes more important than ever.
Product Genius experts create the link between technology and the customer, making complex innovations easier to understand and turning technical features into meaningful benefits.
This combination of product expertise, education and premium customer service transforms a simple vehicle presentation into a genuine brand experience.
Our collaboration with Porsche France and the Porsche Experience Center demonstrates our expertise in providing product specialists and supporting automotive manufacturers in their customer experience programs.
Our services include:
Our mission is to put people, expertise and automotive passion at the heart of memorable brand experiences.
A sincere thank you to Porsche France and the Porsche Experience Center for their continued trust.
For several years, our teams have helped bring the Porsche experience to life every day, with one constant objective: providing every customer with a personalized, expert and premium level of support that reflects the standards of the Porsche brand.
A Product Genius is a product expert who helps customers discover Porsche vehicles, understand their technologies and explore their configuration options.
Product Genius experts present vehicles, answer customer questions, provide configuration advice and support key stages of the customer journey, including vehicle handovers.
Our experts work at the Porsche Experience Center as well as across various vehicle launches, product presentations and automotive brand experiences.
The Italian Grand Prix once again brought the legendary Autodromo Nazionale di Monza to life. For this iconic round of the Formula 1 calendar, our teams joined Alpine for the highly exclusive F1 Pirelli Hot Laps.
From Thursday to Sunday, VIP guests enjoyed a unique opportunity to experience the thrill of high-performance driving at one of the world’s most famous racing circuits.
For this edition, 3 Alpine cars joined the 20-supercar Pirelli Hot Laps line-up.
Across the four-day event, passenger sessions followed one another throughout the weekend, giving guests the opportunity to experience the intensity of performance driving on one of motorsport’s most iconic circuits.
The result: a concentrated dose of adrenaline, combining speed, racing lines and the unique atmosphere of a Formula 1 Grand Prix weekend.
The F1 Pirelli Hot Laps offer guests a particularly immersive way to experience a Grand Prix.
At the heart of the event, VIPs are given the opportunity to experience high-performance driving in an environment directly connected to the world of Formula 1.
For Alpine, the activation also provides a powerful way of bringing the brand’s sporting DNA to life and creating a direct connection between motorsport, road cars and the customer experience.
As every year, our professional drivers supported Alpine throughout the operation.
Their role was to deliver the passenger sessions while providing guests with an intense, controlled and expertly managed driving experience.
On a demanding circuit such as Monza, professional driving expertise is essential to delivering an experience that is both spectacular and carefully controlled.
With its long straights, heavy braking zones and iconic corners, Monza provides an exceptional setting for a Hot Laps experience.
The Italian Grand Prix also delivers a unique atmosphere, with passionate fans, packed grandstands and an unrivalled proximity to the Formula 1 teams and cars.
For guests, this immersion in the Grand Prix environment turns a passenger lap into a genuine Alpine brand experience at the heart of Formula 1.
This edition was also marked by Pierre Gasly taking pole position for Alpine F1 Team, while Kimi Antonelli secured a home victory.
It created an especially memorable backdrop for Alpine, with the team, guests and partners all gathered at the legendary Italian circuit.
Through the F1 Pirelli Hot Laps, Driving Evolution supports automotive manufacturers in delivering premium driving experiences at major international automotive events.
Our expertise includes:
This expertise enables automotive brands to offer their guests experiences that are as exciting as they are professionally managed.
Supercars, the legendary Monza circuit and the unique atmosphere of the Italian Grand Prix came together for another intense edition of the F1 Pirelli Hot Laps.
A huge thank you to Alpine for their continued trust and for another fantastic collaboration at the Temple of Speed! 🇮🇹⚡🏎️
Alpine F1, Pirelli Hot Laps, Italian Grand Prix, Monza circuit, Formula 1 VIP experience, passenger laps, professional racing drivers, international automotive event, premium driving experience, Alpine Monza.
What are the F1 Pirelli Hot Laps? The F1 Pirelli Hot Laps are premium circuit-driving experiences that allow VIP guests to experience high-performance passenger laps in supercars driven by professional drivers.
How many Alpine cars took part? Three Alpine cars joined the Pirelli Hot Laps line-up, alongside 17 other supercars for a total of 20 cars.
When did the passenger sessions take place? The sessions ran from Thursday to Sunday throughout the Italian Grand Prix weekend at Monza.
What was Driving Evolution’s role? Our professional drivers supported Alpine throughout the operation, delivering the passenger laps and helping provide a high-level VIP driving experience.
Lotus Cars took centre stage in Monaco for a week of exclusive driving experiences designed for clients, prospects and influencers. Based at the Wine Palace Monaco, the event offered guests the opportunity to discover the new Lotus Eletre X in an exceptional setting combining luxury, performance and electric innovation.
Located opposite the Yacht Club de Monaco, the experience was supported by Driving Evolution, with our teams providing both the driving expertise and the operational management required to deliver a seamless premium automotive experience.
To showcase the capabilities of the Lotus Eletre X, a dedicated driving route was created across the roads of the Principality.
The aim was to offer guests a genuine Lotus driving experience, combining vehicle discovery, performance and expert guidance.
Our 4 professional instructors accompanied participants throughout the week, sharing their expertise and helping each guest experience the performance and driving characteristics of the Lotus Eletre X with confidence and control.
This expert approach created an experience that was premium, immersive and highly personal, perfectly suited to an automotive audience looking for a more engaging brand experience.
A successful automotive driving event relies on much more than the driving experience itself. Behind every session is a carefully managed fleet and a demanding operational schedule.
Our 2 technical assistants were responsible for the day-to-day management of the vehicle fleet, ensuring that every car remained clean, charged and ready for the next guest.
Their responsibilities included:
This continuous presence ensured that the fleet was maintained to the highest standards throughout the entire event.
For this Monaco activation, Driving Evolution brought its expertise in premium automotive driving experiences to support Lotus Cars throughout the operational setup.
From designing the driving route to managing the guest experience and fleet logistics, our teams helped create a seamless journey for every participant.
Our services included:
The week provided guests with an exclusive opportunity to experience the Lotus Eletre X and discover the brand’s distinctive approach to performance and electric mobility.
Against the unique backdrop of Monaco, from the Wine Palace to the Yacht Club and the roads of the Principality, every element of the experience contributed to a premium and memorable brand activation.
It is another example of Driving Evolution’s expertise in automotive events, dynamic vehicle testing, premium customer experiences and event fleet logistics.
A huge thank you to Axis Event and Lotus Cars for their trust and for this fantastic collaboration.
A truly premium and memorable week in the heart of Monaco 🇲🇨⚡
Lotus Eletre X, Monaco driving experience, Lotus Cars event, automotive events Monaco, dynamic vehicle testing, automotive instructors, premium customer experience, EV event logistics, automotive fleet management.
What was the purpose of the Lotus event in Monaco? The event gave clients, prospects and influencers the opportunity to experience the new Lotus Eletre X through dynamic driving sessions on the roads of Monaco.
What was Driving Evolution’s role? Driving Evolution was responsible for creating the driving route, providing 4 professional instructors and managing the vehicle fleet with 2 technical assistants.
What fleet services were provided? Our teams handled vehicle cleaning, EV charging, convoying and day-to-day fleet management throughout the week.
Why is Monaco an ideal location for premium automotive events? Monaco provides a unique combination of prestigious surroundings, challenging roads and an international audience, making it particularly well suited to premium automotive driving experiences.
At the prestigious Pavillon Ledoyen in Paris, Polestar welcomed media representatives, influencers, B2B partners and selected customers for the first-ever French reveal of the Polestar 5.
Designed as a fully immersive brand experience, the event showcased Polestar's complete electric vehicle lineup before unveiling its newest flagship model.
Set within one of France's most iconic venues, the launch combined Scandinavian design, cutting-edge electric performance and premium hospitality to introduce the Polestar 5 to the French market.
Throughout the day, guests explored the full Polestar range, including:
The highlight of the event was the official reveal of the Polestar 5, presented by our Master Trainer, who received specialist product training directly from Polestar in Sweden.
Through an engaging and highly technical presentation, guests discovered the innovations, performance and design philosophy behind Polestar's next generation of premium electric vehicles.
To ensure a flawless premium experience, our teams managed every aspect of the event's operational logistics.
Our responsibilities included:
Every detail was carefully managed to ensure the vehicles were presented in an environment worthy of such an important product launch.
Beyond logistics, product knowledge played a central role in the event.
Our Sweden-certified Master Trainer delivered the official product presentations, providing guests with in-depth insights into the technologies, design philosophy and innovations behind the Polestar 5.
This expert-led approach enabled media, business partners and customers to fully understand the vision driving Polestar's latest flagship model.
This collaboration with Polestar highlights our expertise in supporting automotive manufacturers during high-profile product launches and premium brand experiences.
Our services include:
Our mission is to transform every vehicle launch into a seamless experience that strengthens brand image while creating lasting memories for every guest.
A sincere thank you to the Polestar team for trusting us with the French debut of the Polestar 5.
We are proud to have contributed to a memorable launch that combined innovation, elegance and operational excellence, marking another important milestone for Polestar in France.
The event took place at Pavillon Ledoyen in Paris.
Guests discovered the Polestar 2, Polestar 3, Polestar 4 and the all-new Polestar 5.
Our teams managed vehicle logistics, transportation, detailing, operational coordination and delivered expert product presentations through our Sweden-certified Master Trainer.
As an official partner of Le Mans Classic, BMW once again welcomed guests to one of the world's most iconic automotive events with an exclusive BMW M Hot Laps experience.
Over three days, visitors enjoyed unforgettable passenger laps on the legendary Circuit des 24 Heures du Mans, discovering the performance, precision and excitement of the latest BMW M models.
Supported by 12 certified instructors, guests experienced the circuit aboard the latest BMW M3 Sedan and BMW M3 Touring, enjoying an authentic taste of BMW M performance.
The Hot Laps program allowed participants to discover the capabilities of the BMW M range in one of the world's most prestigious motorsport environments.
Accompanied by our professional instructors, guests experienced the precision, handling and performance that define BMW M, while enjoying the unique atmosphere of the Circuit de la Sarthe.
Every session was carefully designed to combine excitement, safety and unforgettable memories.
Beyond the driving experience itself, our teams managed the complete participant journey from arrival to departure.
Our responsibilities included:
Every detail was designed to deliver a premium customer experience worthy of the BMW M brand.
Alongside the driving operations, our technical support teams managed the ongoing preparation and maintenance of the vehicles throughout the event.
Their role ensured maximum fleet availability while maintaining the highest standards of performance and presentation between every driving session.
This operational support contributed directly to the smooth running of the BMW M experience across the entire weekend.
This collaboration with BMW demonstrates our expertise in delivering premium driving experiences, Hot Laps programs and automotive brand activations at internationally renowned events.
Our services include:
Our mission is to transform every passenger lap into an unforgettable experience that truly reflects the DNA of the world's leading automotive brands.
A sincere thank you to the BMW teams for their continued trust during this latest edition of Le Mans Classic.
Together, we enabled guests to discover—or rediscover—the unique performance and driving emotions of BMW M on one of the world's most legendary racing circuits.
BMW organized Hot Laps on the full Le Mans circuit using the latest BMW M3 Sedan and BMW M3 Touring models.
Twelve certified instructors guided and accompanied guests throughout the event.
Our teams managed participant registration, Hot Laps sales, operational coordination, personalized certificates and technical vehicle support.
Guests experienced the latest BMW M3 Sedan and BMW M3 Touring during the Hot Laps sessions.
During The Amundi Evian Championship, one of the five Major tournaments in women's professional golf, Porsche France and Porsche AG welcomed guests to an exclusive brand experience at the renowned Evian Resort Golf Club.
Set against the spectacular backdrop of Lake Geneva, the activation combined premium driving experiences, cutting-edge technology showcases and world-class hospitality to immerse guests in the Porsche universe.
Throughout the event, automotive performance, electric innovation and operational excellence came together to deliver an unforgettable customer experience.
Guests had the opportunity to experience some of Porsche's most iconic performance models through exclusive driving sessions.
The fleet included:
Accompanied by our certified driving instructors, participants discovered the precision, performance and driving pleasure that define the Porsche brand.
Every drive was carefully designed to deliver a premium Porsche experience.
Alongside the driving activities, guests explored an exhibition dedicated to Porsche's future technologies.
The display featured:
This exhibition highlighted the close connection between motorsport, technological innovation and sustainable performance.
Behind the scenes, DRIVING EVOLUTION managed the complete operational delivery of the project.
Our responsibilities included:
Every aspect of the activation was designed to ensure a seamless premium experience from arrival through to the final drive.
This collaboration with Porsche France and Porsche AG showcases our expertise in delivering premium automotive experiences at major international events.
Our services include:
Our mission is to create exceptional experiences that strengthen the emotional connection between automotive brands and their customers.
A sincere thank you to Porsche France and Porsche AG for their trust throughout this exceptional project.
By combining innovation, performance and flawless operations, we helped deliver an unforgettable Porsche experience at one of the world's most prestigious sporting events.
The activation was hosted at the Evian Resort Golf Club during The Amundi Evian Championship.
Guests drove the Porsche Macan GTS, Porsche Taycan GTS and Porsche 911 Carrera GTS (992).
Visitors discovered the future Porsche Cayenne Electric alongside Formula E technologies and Porsche's electrification vision.
During Le Mans Classic Legend, the Porsche Café once again became the meeting point for Porsche enthusiasts looking to extend their passion beyond the cars themselves.
For this second edition, Porsche France renewed its trust in this concept imagined, designed and developed by DRIVING EVOLUTION. Inspired by the worldwide Cars & Coffee culture, the temporary venue was created to offer a premium gathering place where automotive passion meets lifestyle and hospitality.
Throughout the event, Porsche Club members, customers and visitors came together to share conversations, experiences and their passion for the brand in a welcoming atmosphere.
The Porsche Café was designed as a stylish and welcoming pop-up inspired by the spirit of Cars & Coffee gatherings.
Over freshly prepared coffee, visitors could connect, exchange stories and immerse themselves in the Porsche universe in an elegant and relaxed environment.
This concept strengthens the emotional connection between the brand and its community while creating memorable experiences beyond the driving experience itself.
Throughout the event, our teams brought the Porsche Café to life through seamless hospitality and operational excellence.
Two professional baristas welcomed visitors throughout the day while our event manager coordinated every aspect of the activation to ensure a consistently premium experience.
Every detail contributed to making the Porsche Café one of the most welcoming spaces at the event.
Designed from the outset as a mobile hospitality concept, the Porsche Café can be deployed across a wide variety of automotive events while maintaining a strong and recognizable identity.
Flexible, immersive and fully turnkey, it enables automotive brands to create premium spaces where customers, club members and enthusiasts naturally come together.
Its second edition further demonstrates the concept's ability to enhance Porsche events across France.
This collaboration with Porsche France showcases our expertise in designing premium automotive hospitality concepts and immersive brand experiences.
Our capabilities include:
Our mission is to create places where automotive passion continues long after the engine is switched off.
A sincere thank you to Porsche France for once again placing its trust in the Porsche Café concept.
This second edition confirmed the strength of a format designed to bring the Porsche community together through hospitality, lifestyle and shared passion.
We look forward to welcoming enthusiasts again at future events.
The Porsche Café is a hospitality concept imagined and developed by DRIVING EVOLUTION for Porsche France, inspired by the Cars & Coffee community.
It welcomes Porsche Club members, Porsche customers, automotive enthusiasts and visitors attending Porsche events.
Two professional baristas and a dedicated event manager ensured a seamless premium experience throughout the event.
Yes. It is a fully mobile, immersive and turnkey concept designed for Porsche events and premium automotive activations.
Following the success of its first edition, Monstrously MINI returned with an even more immersive driving experience.
Over three days, our teams worked alongside MINI France and WMH Project to imagine, design and operate the entire Monstrously Driving experience, created for media, influencers and customers eager to discover the true spirit of John Cooper Works.
Far more than a traditional test drive event, the activation combined performance, storytelling, playful challenges and premium hospitality to create a memorable brand experience inspired by MINI's unmistakable personality.
Every activity was designed to showcase MINI's legendary Go-Kart Feeling through immersive driving experiences and entertaining challenges.
Whether behind the wheel or as passengers, participants discovered the precision, agility and excitement that define the John Cooper Works range.
Each experience blended performance with MINI's distinctive sense of fun.
Driving the MINI John Cooper Works petrol model, participants were challenged to beat a benchmark lap time that remained deliberately undisclosed.
The concept encouraged smooth, precise driving rather than outright speed.
At the finish, every participant received a humorous "speed camera photo" complete with a playful disclaimer reminding everyone that these thrills belong exclusively on the racetrack.
A creative way to combine safety, competition and entertainment.
The passenger experience became an unexpected adventure through a series of nostalgic challenges inspired by childhood games.
Participants tackled activities including:
These playful moments paid tribute to the original Monstrously MINI concept launched ten years ago while perfectly reflecting MINI's unconventional personality.
Another highlight featured the electric MINI John Cooper Works equipped with Easy Drift rear-wheel systems.
Participants experienced controlled drifting in a unique front-wheel-drive setup, learning to maintain circles, manage vehicle balance and generate impressive lateral forces in complete safety.
The activity demonstrated that electric performance can be every bit as exciting as traditional driving experiences.
Throughout the event, DRIVING EVOLUTION managed the entire operational delivery of the driving experience.
Our responsibilities included:
Every detail was carefully coordinated to deliver a seamless, engaging and premium experience.
This collaboration with MINI France and WMH Project highlights our expertise in creating automotive activations that combine driving experiences, storytelling, gamification and operational excellence.
Our services include:
Our mission is to transform every drive into a memorable brand experience.
A sincere thank you to the teams at MINI France and WMH Project for their continued trust.
Together, we created an unforgettable event where performance, creativity and entertainment came together to showcase the John Cooper Works spirit in a truly unique way.
To create an immersive driving experience allowing media, influencers and customers to discover the John Cooper Works universe through interactive challenges and driving activities.
Participants drove both the petrol-powered MINI John Cooper Works and the electric MINI John Cooper Works.
Our teams designed the experiences, coordinated driving activities, delivered customer briefings, prepared the vehicles, managed EV charging, fuel logistics and provided on-site technical support.
The activation welcomed media representatives, influencers, customers and invited guests from MINI France.
During the Formula 1 British Grand Prix, our teams once again supported Alpine as part of the official F1 Pirelli Hot Laps program at the iconic Silverstone Circuit.
Over four days, from Thursday to Sunday, VIP guests experienced the thrill of Formula 1 through exclusive high-speed passenger laps taking place between official race sessions.
Among the twenty vehicles participating in the official Hot Laps program, three Alpine models were dedicated to delivering unforgettable track experiences at one of motorsport's most legendary venues.
Hosted at selected Formula 1 Grands Prix around the world, the F1 Pirelli Hot Laps program offers partners, VIP guests and special invitees the opportunity to experience the excitement of a Formula 1 circuit from the passenger seat.
At Silverstone, our professional drivers completed multiple daily sessions, allowing guests to enjoy the speed, precision and emotion of high-performance driving.
Thirty-minute Hot Laps sessions were organized continuously throughout each day, creating memorable moments for every participant.
For this edition of the British Grand Prix, three Alpine vehicles participated in the official Hot Laps fleet.
Guests experienced:
Every lap combined excitement, precision and world-class driving expertise.
From Thursday through Sunday, our teams ensured smooth and efficient operations across every Hot Laps session.
Services included:
Every detail was carefully managed to deliver a premium experience worthy of one of Formula 1's most prestigious race weekends.
This activation demonstrates our expertise in supporting automotive manufacturers and Formula 1 partners during international motorsport events.
Our services include:
Our mission is to create unforgettable automotive experiences that bring guests closer to the world of motorsport.
A sincere thank you to the Alpine teams for their continued trust during this year's Formula 1 British Grand Prix.
Together, we delivered unforgettable Hot Laps experiences for VIP guests at one of the most iconic circuits in world motorsport.
The F1 Pirelli Hot Laps took place at Silverstone Circuit during the Formula 1 British Grand Prix.
Three Alpine vehicles were part of the twenty-car official Hot Laps fleet.
Formula 1 partners, VIP guests and invited participants enjoyed passenger laps with professional drivers.
For three days, Cadillac welcomed visitors to a dedicated test drive center at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage, offering an exclusive opportunity to discover the brand’s fully electric lineup.
Known for its elegance, lifestyle and coastal charm, Le Touquet provided the perfect setting for Cadillac to connect with residents, visitors and prospective customers through a premium and immersive brand experience.
The objective was clear: transform vehicle discovery into a meaningful driving experience and create lasting connections with the Cadillac brand.
Throughout the activation, visitors had the opportunity to explore and drive three key models from Cadillac’s electric portfolio:
The driving experiences allowed participants to discover the vehicles’ advanced technologies, comfort, performance and premium driving characteristics in real-world conditions.
Each test drive was designed to provide a genuine introduction to Cadillac’s vision of luxury electric mobility.
Our teams supported Cadillac throughout every stage of the project, from venue selection and preparation to on-site operations and test drive coordination.
The activation was designed to encourage meaningful conversations, guide visitors through the brand universe and extend their discovery through personalized driving experiences.
This structured approach created a seamless customer journey fully aligned with Cadillac’s premium positioning.
As one of France’s most prestigious seaside destinations, Le Touquet-Paris-Plage offered an ideal environment to showcase Cadillac’s electric vehicle range.
The Pierre de Coubertin Tennis Center provided a refined and accessible venue where visitors could discover the brand in a relaxed yet premium atmosphere.
The location helped attract an audience particularly receptive to innovation, design and premium electric mobility.
Beyond the vehicles themselves, the activation aimed to create genuine engagement between visitors and the Cadillac brand.
Every stage of the customer journey was designed to spark curiosity, encourage discovery and transform interest into a memorable hands-on experience behind the wheel.
This experiential approach enables Cadillac to strengthen brand awareness while building meaningful relationships with future customers.
This collaboration with Cadillac highlights our expertise in supporting automotive manufacturers through test drive programs, local activations and immersive brand experiences.
Our services include:
Our mission is to transform every brand interaction into a memorable experience.
A sincere thank you to the Cadillac teams for their trust throughout this activation in Le Touquet-Paris-Plage.
Together, we introduced visitors to the Cadillac universe and its electric lineup through an elegant, immersive and engaging experience.
Visitors could discover and drive the Cadillac OPTIQ, LYRIQ and VISTIQ.
The event was hosted at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage.
To introduce visitors to the Cadillac brand and extend that discovery through personalized driving experiences.
As Subaru strengthens its presence in the French market, our teams supported CREATIVE EVENTS and Subaru France in delivering the 2026 media test drives in the Champagne region.
Across two dedicated sessions, 28 automotive journalists experienced Subaru's latest lineup through carefully designed driving routes showcasing the brand's technologies, performance and legendary all-wheel-drive expertise.
Every aspect of the activation was designed to deliver a seamless, professional and premium media experience fully aligned with Subaru's standards.
Journalists had the opportunity to drive a representative fleet featuring Subaru's newest vehicles:
The different driving routes enabled participants to evaluate each vehicle under varied driving conditions while discovering Subaru's engineering, onboard technologies and electrified mobility solutions.
Our teams supported Subaru France throughout the event to ensure smooth and efficient media operations.
From vehicle handovers to route supervision, every detail was coordinated to allow journalists to focus entirely on evaluating the vehicles.
This structured organization provided journalists with a clear, efficient and enjoyable testing experience.
To support the media drives, our teams developed a dedicated digital roadbook guiding participants throughout the selected routes.
The tool simplified navigation while highlighting the roads chosen to showcase the strengths of each Subaru model.
Combined with on-site operational support, it contributed to a seamless and highly professional driving experience.
This collaboration with CREATIVE EVENTS and Subaru France demonstrates our expertise in supporting automotive manufacturers through media launches, press drives and vehicle presentation programs.
Our services include:
Our mission is to deliver flawlessly executed driving experiences that allow manufacturers to showcase their latest vehicles under the best possible conditions.
A sincere thank you to the teams at CREATIVE EVENTS and Subaru France for their trust during the 2026 media drives.
Together, we helped support Subaru's return through a premium driving experience designed specifically for the automotive press.
The 2026 Subaru France media drives took place in the Champagne region of France.
Twenty-eight automotive journalists participated across two dedicated sessions.
The fleet included the Subaru Uncharted 2WD, Subaru Uncharted 4WD, Subaru E-Outback and Subaru Solterra.
Over the course of one week in Montpellier, our teams supported Mercedes-Benz Vans France in delivering an innovative training program designed for its national sales network.
Centered around the Mercedes-Benz Vito and Mercedes-Benz Sprinter, the program welcomed four training sessions of approximately 80 participants each. The objective was to strengthen product expertise, improve competitive knowledge and equip sales teams with stronger customer arguments.
By combining real-world driving experiences, collaborative workshops and digital technologies, the program delivered a modern and highly practical learning experience.
Participants drove a fleet of 24 light commercial vehicles, allowing them to compare Mercedes-Benz models with competing vehicles under realistic driving conditions.
Dedicated routes were specifically designed to reflect the everyday usage of professional van customers.
Guided by our certified instructors, participants were able to:
Each driving session provided valuable insights for the collaborative workshops that followed.
Following the driving sessions, our trainers facilitated S2 and S3 co-construction workshops designed to transform participant feedback into stronger sales arguments.
Using a dedicated digital application, participants shared their observations and vehicle evaluations.
An artificial intelligence module then analyzed the collected feedback, identified recurring trends and generated comprehensive summaries to support collaborative discussions.
This innovative approach encouraged collective learning while leveraging the expertise of every participant.
Recognizing the rapid evolution of commercial vehicle electrification, our teams also designed and delivered a dedicated workshop focused on electric vans.
The session provided practical insights into:
The objective was to help sales teams confidently address the growing transition toward electric mobility.
Beyond the educational content, our teams managed the complete operational delivery of the program.
Services included:
This comprehensive approach ensured a seamless and highly engaging learning experience for the Mercedes-Benz Vans sales network.
This collaboration with Mercedes-Benz Vans France demonstrates our expertise in designing innovative automotive training programs that combine driving experiences, collaborative learning, digital solutions and artificial intelligence.
Our capabilities include:
Our mission is to transform automotive training into engaging learning experiences that directly support commercial performance.
A sincere thank you to the Mercedes-Benz Vans France teams for their trust throughout this training program in Montpellier.
By combining practical driving sessions, collaborative learning and AI-powered digital tools, together we delivered an innovative educational experience tailored to the future of automotive sales.
To strengthen sales teams' knowledge of the Mercedes-Benz Vito and Sprinter while improving their competitive positioning and sales arguments.
Four sessions were organized, each welcoming approximately 80 participants.
An AI module analyzed participant feedback from the test drives to identify trends and generate discussion summaries for the workshops.
As Porsche Motorsport celebrated its 75th anniversary during the iconic 24 Hours of Le Mans weekend, our teams supported Porsche France at the Porsche Experience Center to welcome VIP guests, Porsche owners and enthusiasts into the heart of the Porsche universe.
Throughout this legendary motorsport event, guests enjoyed an exclusive extension of the Le Mans experience through product discovery, personalized interactions and meaningful exchanges centered around Porsche’s current lineup and racing heritage.
Located at the heart of one of the world’s most prestigious automotive events, the Porsche Experience Center became a gathering point for the Porsche community.
On-site, Josselin and Florian welcomed guests, guided them through the experience and answered questions throughout the event.
Their role was to deliver a seamless, informative and premium customer experience fully aligned with Porsche’s standards of excellence.
Every interaction helped strengthen the connection between guests and the brand through expertise, passion and personalized engagement.
Visitors had the opportunity to discover several key models representing Porsche’s innovation and performance DNA.
Featured vehicles included:
These conversations highlighted Porsche technologies, electrified powertrains, performance capabilities and the engineering excellence that has defined the brand for more than seven decades.
Guests also had the opportunity to discuss Porsche’s future mobility strategy while celebrating its motorsport achievements.
This edition of the 24 Hours of Le Mans carried special significance as Porsche celebrated 75 years of motorsport history.
Over the decades, Porsche has become one of the most successful manufacturers in endurance racing, building its reputation through innovation, performance and engineering excellence.
At the Porsche Experience Center, guests enjoyed an experience directly connected to this remarkable legacy that continues to influence Porsche road cars today.
This collaboration with Porsche France demonstrates our expertise in supporting premium automotive brands through customer hospitality programs, VIP experiences and brand activations.
Our services include:
Our mission is to create meaningful interactions that strengthen the relationship between brands and their communities.
A sincere thank you to the Porsche France teams for their trust during this exceptional weekend celebrating 75 years of Porsche Motorsport.
Together, we delivered a memorable and immersive Porsche experience at one of the most iconic motorsport events in the world.
This edition of the 24 Hours of Le Mans marked the 75th anniversary of Porsche Motorsport, a major milestone in the brand’s history.
VIP guests and Porsche owners were hosted at the Porsche Experience Center throughout the event weekend.
Guests could discover the Porsche Cayenne Coupé, Porsche Macan GTS and the new Porsche Cayenne Electric.
During the 24 Hours of Le Mans, our teams supported BMW throughout three exceptional days, delivering guest engagement and hospitality experiences at the heart of one of the world’s most prestigious motorsport events.
Within the BMW hospitality areas and team garages, our experts helped guests experience the race from the inside, providing insight into the competition, the technology and the BMW Hypercars competing in the premier endurance category.
Throughout the weekend, VIP guests, partners and customers enjoyed personalized guidance designed to enhance their understanding of the race and BMW’s commitment to top-level motorsport.
Our experts were present across the BMW stand and hospitality areas to guide visitors through the world of BMW Motorsport.
By combining technical expertise with a passion for racing, they helped guests better understand the key moments of the race and the challenges faced by teams competing at Le Mans.
Their presence helped create a richer and more immersive experience for both enthusiasts and newcomers to endurance racing.
The BMW hospitality environment offered visitors an opportunity to explore the technologies, innovations and engineering expertise behind BMW’s endurance racing program.
Within the team garages and hospitality spaces, guests gained valuable insights into:
This educational approach allowed visitors to connect more deeply with the competition and the BMW Motorsport universe.
After three days of intense racing, strategy and endurance, BMW concluded the event with an impressive podium finish.
The result rewarded the dedication, preparation and performance of everyone involved in the program and provided an unforgettable moment for the guests following the race from within the BMW environment.
Experiencing this achievement firsthand made the event even more memorable for visitors and partners alike.
This activation highlights our expertise in supporting automotive manufacturers during major international sporting events.
Our services include:
Our mission is to create meaningful experiences that connect brands with their audiences through passion, expertise and operational excellence.
Congratulations to all BMW teams on this outstanding podium finish at the 24 Hours of Le Mans.
We are proud to have contributed to an unforgettable experience for the guests who shared this remarkable motorsport weekend.
They helped guests understand the race, BMW Hypercar technology, racing strategies and the key moments throughout the weekend.
Our experts were present across the BMW stand, hospitality areas and team garage environments.
Guests discovered the BMW M Hybrid V8 competing in the Hypercar category.
BMW finished the event with an impressive podium position, marking a major achievement for the team.
For the 24 Hours of Le Mans, Alpine Cars created a fully immersive experience designed to allow invited talents and influencers to discover the brand far beyond the race itself.
For this exclusive activation, our teams supported Alpine in delivering a premium mobility program centered around the new Alpine A390 GTS.
The experience began before guests even arrived at the circuit, with personalized transfers designed to immerse participants in the Alpine universe from the very first kilometers.
Throughout the operation, our professional drivers transported invited talents and influencers between their homes and the Circuit des 24 Heures du Mans.
The objective was to transform transportation into a genuine brand experience, allowing guests to discover the comfort, technology and performance of the Alpine A390 GTS under real driving conditions.
Every journey was designed to extend the Alpine experience in a seamless, premium and highly personalized way.
To support the program, four Alpine A390 GTS vehicles were mobilized throughout the event.
These vehicles allowed guests to experience Alpine’s vision of an electric sport fastback through direct and immersive product interaction.
The journeys highlighted:
This approach enabled guests to experience the vehicle in real-life conditions rather than through a traditional static display.
Once at the circuit, participants enjoyed privileged access to key moments and behind-the-scenes experiences connected to one of the world’s most iconic motorsport events.
These exclusive experiences allowed guests to better understand Alpine’s commitment to endurance racing while enjoying close access to the atmosphere of the race.
Combined with the Alpine A390 GTS transfers, the activation created a fully integrated brand experience from departure to return.
This collaboration with Alpine Cars highlights our expertise in delivering immersive automotive experiences that combine mobility, hospitality and brand activation.
Our services include:
Our mission is to bring brands to life through memorable, seamless and expertly executed experiences.
A sincere thank you to the Alpine Cars teams for their trust during this activation surrounding the 24 Hours of Le Mans.
Together, we delivered a complete Alpine experience that immersed guests in the brand from the very first kilometer to the heart of the race weekend.
To create a complete brand experience by allowing guests to discover the Alpine A390 GTS during their journey to and from Le Mans.
Four Alpine A390 GTS vehicles were dedicated to transporting guests throughout the operation.
Selected talents, influencers and guests invited by Alpine Cars took part in the activation.
Throughout the week of the 24 Hours of Le Mans, our teams supported Leapmotor France as part of its partnership with aufeminin, delivering a complete brand activation designed to introduce visitors to the company’s electric vehicle lineup.
The activation provided an opportunity for automotive enthusiasts, visitors and prospective customers to discover Leapmotor’s vision for accessible and innovative electric mobility through the presentation of two key models.
At the center of the experience were two fully electric vehicles: the Leapmotor B05, unveiled exclusively during the event, and the Leapmotor B10, already established as one of the brand’s flagship models.
The activation allowed visitors to explore two strategic vehicles representing Leapmotor’s growing presence in Europe.
The exclusive presentation of the Leapmotor B05 generated strong interest from attendees eager to discover the brand’s latest innovation.
Alongside it, the Leapmotor B10 showcased the manufacturer’s existing electric mobility offering.
Visitors had the opportunity to discover:
To enhance the visitor experience, two dedicated Product Genius specialists were present throughout the event.
Their role was to welcome guests, present the vehicles and answer questions about the Leapmotor brand and product range.
Their presence created meaningful interactions and helped visitors better understand the vehicles and the brand.
Ahead of the activation, our teams managed the full logistics operation required to support the event.
Services delivered included:
This comprehensive approach ensured a flawless presentation of the vehicles throughout the event.
Beyond showcasing the vehicles, the activation was designed to increase Leapmotor’s visibility and create meaningful engagement with potential customers.
By combining product presentation, expert support and operational excellence, the brand successfully connected with visitors attending one of the most prestigious automotive events in the world.
This collaboration with Leapmotor France highlights our expertise in supporting automotive manufacturers through vehicle launches, public activations and customer engagement programs.
Our services include:
Our mission is to transform every vehicle showcase into a true brand experience.
A sincere thank you to the Leapmotor France teams for their trust throughout this exceptional week at the 24 Hours of Le Mans.
Together, we helped showcase the brand’s electric mobility vision to a passionate and highly engaged audience.
Visitors discovered the exclusive Leapmotor B05 and the Leapmotor B10.
They welcomed visitors, presented the vehicles and managed lead generation activities throughout the event.
Yes, our teams handled vehicle transportation from Italy, POS deployment and vehicle preparation.
Last April, the new Volvo EX60 made its French debut during an exclusive reveal event hosted at Hangar Y, one of the most iconic event venues in the Paris region.
For this prestigious launch, our teams supported Auditoire and Volvo Car France in delivering a seamless operational experience for guests attending the unveiling of this important new model.
Journalists, influencers, partners and VIP guests gathered to discover the Volvo EX60 in an exceptional setting designed to showcase Volvo’s commitment to design, innovation and electrification.
To ensure a flawless guest experience, our teams managed the entire transportation program surrounding the event.
Six professional drivers were mobilized to coordinate guest movements throughout the evening.
This organization ensured smooth guest arrivals while maintaining a premium level of hospitality from the very first interaction.
Alongside guest transportation, our teams handled the complete logistics operation for the vehicles displayed during the event.
Six Volvo vehicles were positioned beneath the spectacular glass roof of the Hangar Y nave, providing guests with an immediate introduction to the Volvo lineup upon arrival.
Our teams managed:
Every detail was carefully planned to enhance the presentation of the Volvo range within this remarkable architectural setting.
The Volvo EX60 reveal forms part of Volvo Car France’s broader strategy focused on electrification, innovation and sustainable mobility.
Hosted within the unique atmosphere of Hangar Y, the event provided guests with an immersive brand experience combining design, technology, premium hospitality and automotive innovation.
The combination of the Volvo EX60 and the venue’s spectacular architecture created a memorable setting for the model’s first French appearance.
This collaboration with Auditoire and Volvo Car France demonstrates our ability to support agencies and automotive manufacturers during high-profile product launches, reveal events and media activations.
Our expertise includes:
Our mission is to ensure flawless execution that elevates both the vehicle presentation and the overall brand experience.
A sincere thank you to the Auditoire and Volvo Car France teams for their trust during the French premiere of the Volvo EX60.
Together, we helped deliver an elegant, seamless and memorable launch event within one of the most distinctive venues in the Paris region.
The Volvo EX60 was revealed during an exclusive French premiere event at Hangar Y.
Our teams managed VIP, media and influencer transportation while also handling the logistics and installation of the display vehicles.
Six drivers coordinated guest arrivals, departures and shuttle services between the various parking areas surrounding the venue.
Six Volvo vehicles were showcased beneath the glass roof of Hangar Y to welcome guests and introduce the brand’s lineup.
During Sport & Collection, one of France’s most prestigious automotive events, our teams supported Cadillac over four days at Circuit du Val de Vienne to showcase the brand’s universe to automotive enthusiasts and qualified prospects.
Designed as a driving experience and brand discovery activation, the event enabled visitors to explore Cadillac’s fully electric lineup through an immersive experience combining test drives, premium hospitality and direct engagement with the brand.
Throughout the event, our driving instructors accompanied every test drive departure, ensuring a smooth, reassuring and rewarding introduction to the Cadillac driving experience.
Alongside the Cadillac teams, a dedicated host welcomed visitors, qualified prospects, generated leads and animated the stand throughout the event.
This organization delivered a premium customer experience while creating meaningful interactions with guests interested in luxury electric mobility.
Visitors had the opportunity to discover three flagship models from Cadillac’s electric portfolio:
Test drives took place on a dedicated route surrounding Circuit du Val de Vienne, allowing participants to experience Cadillac’s performance, comfort, onboard technologies and premium driving experience in real-world conditions.
This approach provided prospects with a genuine immersion into Cadillac’s vision of luxury electric mobility.
Located within the Sport & Collection event village, a dedicated 25-square-meter Cadillac stand welcomed visitors into a refined and instantly recognizable brand environment.
Fully designed around Cadillac’s visual identity, the space created an immersive setting where visitors could discover the brand and engage directly with the team.
The stand served as a central hub for discussions, vehicle discovery and lead generation throughout the event.
Beyond showcasing the vehicles, the activation was designed to strengthen Cadillac’s visibility in France while generating high-quality leads among a highly engaged automotive audience.
By combining driving experiences, personalized support and premium brand immersion, Cadillac successfully connected with prospective customers and automotive enthusiasts.
A sincere thank you to the Cadillac teams for their trust throughout this activation during Sport & Collection.
Together, we delivered a premium experience that introduced Cadillac’s electric vehicle range to a passionate and discerning audience.
Visitors could experience the Cadillac OPTIQ, LYRIQ and VISTIQ, three key models from Cadillac’s fully electric portfolio.
Test drives took place on a dedicated driving loop around Circuit du Val de Vienne during Sport & Collection.
The instructors guided participants through the vehicle handover and accompanied departures to ensure a safe, smooth and engaging experience.
During Porsche Days, the largest gathering of Porsche Clubs in France, held at the legendary Circuit de Charade, Porsche France entrusted our teams with the design and deployment of the very first Porsche Café.
Created as a welcoming and premium meeting place, the concept was inspired by the spirit of Cars & Coffee events that have long united Porsche enthusiasts around a shared passion for driving and automotive culture.
Located at the heart of the event, the Porsche Café provided visitors with a unique space to connect, relax and immerse themselves in the Porsche universe.
For this first edition, our teams completely redesigned a mobile structure to create a dedicated Porsche Café pop-up experience.
The objective was to build a welcoming, design-driven and easily deployable space capable of supporting Porsche events across France.
Our teams handled:
The result was an immersive gathering space designed to strengthen connections between Porsche enthusiasts and the brand.
Throughout Porsche Days, the Porsche Café was brought to life by two dedicated baristas who welcomed visitors and contributed to the atmosphere of the activation.
A dedicated event manager supervised the operation to ensure smooth execution and a premium guest experience.
This first activation quickly became a central meeting point for the Porsche community attending Porsche Days.
The Porsche Café was conceived as a flexible and mobile activation capable of accompanying Porsche events across France.
Its compact format, premium identity and easy deployment make it an ideal engagement tool for strengthening relationships between the brand and its community.
This first activation at Porsche Days opens the door to future appearances at automotive events, enthusiast gatherings and Porsche brand experiences.
This collaboration with Porsche France highlights our ability to design and deliver original brand experiences tailored to enthusiast communities.
Our expertise includes:
Our mission is to create memorable activations that strengthen emotional connections between brands and their audiences.
A sincere thank you to the Porsche France teams for their trust in launching this first Porsche Café.
This activation provided Porsche enthusiasts with a new gathering space built around the values of sharing, elegance and community that define the brand.
We look forward to seeing the Porsche Café at future events across France.
The Porsche Café is a mobile pop-up concept designed to bring together Porsche enthusiasts in a welcoming environment inspired by the Cars & Coffee culture.
The first activation took place during Porsche Days at Circuit de Charade.
Two dedicated baristas managed the guest experience, supported by an event manager overseeing operations.
To create a warm and engaging meeting place where Porsche enthusiasts can connect and enjoy an immersive brand experience.
During the latest edition of Taste of Paris at the Grand Palais, our teams supported Polestar in delivering a premium brand experience at one of the most prestigious culinary events in France.
Over several days, visitors, food enthusiasts and invited guests discovered the Polestar universe within an elegant and immersive environment, surrounded by some of the most celebrated names in French gastronomy.
For this edition of Taste of Paris, our teams handled the design, construction and operational deployment of the Polestar exhibition space within the Grand Palais.
Designed to reflect Polestar’s values of innovation, Scandinavian design and sustainable mobility, the stand provided visitors with an opportunity to explore the brand in a welcoming premium environment.
Alongside our dedicated Polestar product expert, guests were able to discover the vehicle lineup, onboard technologies and the brand’s vision for the future of electric mobility.
Alongside the Polestar activation, our teams also managed a tailor-made transportation program dedicated to participating chefs.
A dedicated guest manager coordinated the entire service, ensuring seamless and personalized mobility throughout the event.
Six professional drivers were mobilized to support several renowned culinary figures, including:
Each transfer was carefully coordinated to deliver a premium level of service adapted to the pace and requirements of the event.
Taste of Paris has become one of France’s leading culinary events, bringing together celebrated chefs, premium partners and thousands of visitors.
For Polestar, the objective was to create meaningful interactions with guests while showcasing the brand in an environment aligned with its premium positioning.
This activation highlights our ability to combine hospitality, logistics, mobility services and operational excellence to create memorable brand experiences.
Our teams regularly support premium brands across automotive, lifestyle, hospitality and gastronomic events.
Our expertise includes:
Our mission is to create immersive experiences that strengthen connections between brands and their audiences.
A sincere thank you to the Polestar teams for their trust during this latest edition of Taste of Paris.
Together, we delivered an elegant and engaging brand experience within one of Paris’ most iconic culinary events.
Taste of Paris is one of France’s leading culinary festivals, hosted at the Grand Palais and bringing together renowned chefs, restaurants and premium partner brands.
Our teams managed the design and construction of the Polestar stand while also coordinating chauffeur services for participating chefs.
The transportation program supported several renowned chefs including Gilles Vérot, Nicolas Vérot, Stéphanie Le Quellec and Pierre Sang.
To showcase the brand, its vehicles and its vision of premium electric mobility within a prestigious gastronomic and lifestyle environment.
For its very first participation at the Foire de Paris, Leapmotor France is making a lasting impression with a dynamic and immersive brand experience dedicated to next-generation electric mobility. From April 30 to May 11, at the heart of one of France’s most iconic public events, the brand welcomes visitors, prospects, and automotive enthusiasts to a fully customized 60 sqm booth designed to maximize visibility, product discovery, and lead generation.
Created as a true experience-driven space, the Leapmotor stand combines modern design, product education, and customer engagement to introduce the brand’s universe in a clear, welcoming, and instantly recognizable environment. This strategic activation reinforces Leapmotor France’s positioning within the electric and hybrid vehicle market while building direct connections with consumers.
Throughout the event, visitors can discover key models from the brand’s lineup, including the Leapmotor T03, a fully electric city car known for its strong value proposition and smart technologies, as well as the Leapmotor B10 New e-Hybrid, a new hybrid model designed to meet modern mobility expectations.
The experience extends beyond the booth with daily test drives running from 10:30 AM to 6:00 PM. Two dedicated instructors accompany visitors throughout the driving sessions, allowing prospects to experience the vehicles firsthand in real-world conditions. These test drives highlight the models’ driving comfort, onboard technologies, performance, and ease of use, creating a direct and engaging connection with potential customers.
In parallel, a Product Genius and a hostess are present on the stand from 10:00 AM to 7:00 PM to welcome visitors, present the vehicles, answer technical questions, and guide prospects through the brand discovery journey. Their continuous presence ensures a smooth, premium, and conversion-oriented customer experience throughout the Paris Fair.
Beyond the on-site operations, this first participation is supported by a fully integrated event management strategy designed to maximize brand impact. Prior to the event, our teams managed the entire project, from stakeholder coordination to the production of communication materials and branding assets.
The booth customization, infographics, branded goodies, entertainment activities, and vehicle wrapping were all developed to create a strong and consistent visual identity for Leapmotor France within the Paris Fair environment. Every detail was carefully designed to showcase the Leapmotor T03 and the B10 BEV in a premium, welcoming, and highly visible setting.
This debut participation at the Paris Fair highlights Leapmotor France’s ambition to establish itself as a key player in accessible and innovative electric mobility. By combining customer experience, product discovery, dynamic test drives, and impactful field activation, the brand successfully captures the attention of the French public.
Le mois dernier, nos équipes ont accompagné BYD France à l’occasion de la Foire de Paris, l’un des événements grand public les plus emblématiques du pays.
Depuis plus de 120 ans, la Foire de Paris rassemble chaque année des centaines de milliers de visiteurs autour de l’innovation, de la consommation, des nouvelles tendances et des expériences à découvrir. Dans ce contexte unique, BYD a souhaité aller au-delà de la simple exposition de véhicules pour proposer une véritable immersion dans son univers.
L’objectif : transformer la curiosité des visiteurs en expérience concrète grâce à la découverte et à l’essai de l’ensemble de la gamme BYD.
Tout au long de l’événement, nos Product Genius et instructeurs-essayeurs ont accompagné les visiteurs dans la découverte des technologies, des innovations et des spécificités de la gamme BYD.
Grâce à leur expertise, chaque visiteur a pu bénéficier d’un accompagnement personnalisé lui permettant de mieux comprendre les avantages de la mobilité électrique et hybride rechargeable proposée par la marque.
Cette approche pédagogique et immersive a contribué à renforcer l’engagement des visiteurs tout au long de leur parcours.
Au-delà de la découverte statique des véhicules, les visiteurs avaient la possibilité de prendre le volant et d’expérimenter directement les modèles BYD lors d’essais organisés pendant l’événement.
Cette expérience permettait aux participants de découvrir :
Chaque essai était encadré afin de garantir une expérience fluide, rassurante et valorisante pour les participants.
L’un des enjeux majeurs du dispositif consistait à intégrer harmonieusement l’expérience BYD au sein d’un événement accueillant un très grand nombre de visiteurs.
Grâce à une organisation rigoureuse et à la présence de nos équipes terrain, les visiteurs ont bénéficié d’un parcours simple, efficace et différenciant leur permettant de passer naturellement de la découverte du stand à l’essai du véhicule.
Cette approche a permis de maximiser les interactions qualifiées tout en valorisant l’image de BYD auprès d’un public particulièrement diversifié.
Cette collaboration avec BYD France illustre notre capacité à accompagner les constructeurs automobiles dans la mise en place d’expériences de marque à grande échelle.
Nos équipes interviennent notamment sur :
Notre mission : transformer chaque rencontre avec une marque en une expérience engageante et mémorable.
Nous remercions chaleureusement les équipes BYD France pour leur confiance lors de cette édition de la Foire de Paris.
Cette collaboration a permis de faire découvrir la mobilité électrique BYD à un large public à travers une expérience concrète, accessible et immersive.
Permettre aux visiteurs de découvrir et d’essayer l’ensemble de la gamme BYD grâce à une expérience immersive et pédagogique.
Des Product Genius et instructeurs-essayeurs étaient présents pour guider les visiteurs et encadrer les essais.
Oui, plusieurs véhicules BYD étaient disponibles à l’essai afin de permettre une découverte concrète de la marque.
Automotive innovation reaches a new milestone with the launch of the all-new BMW iX3, a strategic model that embodies a renewed vision of electric mobility. Through a large-scale event held in France, the BMW network experienced a fully immersive training and product discovery program, marking a significant turning point.
Designed as a flagship moment for the entire network, the event gathered more than 400 guests around an outstanding setup. An impressive fleet of 68 BMW iX3 vehicles was deployed, fully managed by our expert teams to ensure seamless operations and premium execution.
To highlight the versatility and performance of the new BMW iX3, tailor-made driving routes were carefully created. These routes included a mix of driving conditions, notably a highway section specifically designed to demonstrate the capabilities of the Level 2 Highway Assistant.
Supervised by professional instructors, the test drives delivered an innovative driving experience combining comfort, advanced technology, and safety.
This large-scale event relied on meticulous planning and execution:
Every aspect was carefully orchestrated to deliver a smooth, premium, and flawless experience.
The ambition behind this event was clear: to create the ideal conditions for the BMW France network to embrace a new era of electric vehicles.
The BMW iX3 is more than just a new model — it represents a shift toward smarter, more sustainable mobility, and a bold step into the future of driving.
On today’s menu: the Alpine Taste Drive, a one-of-a-kind experience combining fine dining, driving performance, and immersive brand storytelling. For this exclusive event, we supported Alpine Cars in designing and delivering a tailor-made road trip, bringing together renowned chefs and automotive journalists for a truly unique journey. The goal was to create a multi-sensory experience where the thrill of driving meets culinary excellence.
This immersive roadtrip allowed participants to discover the Alpine vehicle range while enjoying a carefully curated itinerary through scenic routes and gastronomic stops. Each stretch of road was selected to highlight the agility, precision, and dynamic performance that define Alpine cars. From technical curves to open roads, every mile offered a perfect balance between driving pleasure and sensory discovery.
From the early scouting phase, our lead instructor played a key role in redefining the route to ensure both driving quality and event coherence. By leading the convoy, he maintained a consistent pace and ensured seamless transitions between each stage. Alongside him, our team expertly handled vehicle handovers, fleet preparation, and the operational coordination of the entire journey.
Attention to detail was at the heart of the experience. From the creation of the roadbook to its graphic design, as well as personalized in-room touches, every element was carefully crafted to enhance the premium feel of the event. This bespoke approach helped create a refined yet welcoming atmosphere, fully aligned with Alpine’s brand identity.
The journey began at the elegant Hôtel Maison Chabran, setting the tone for a high-end experience from the very start. The route included multiple key stages, supported by efficient shuttle logistics to ensure smooth transitions throughout the event. The roadtrip culminated at the Circuit du Laquais, a renowned track where participants could fully explore the dynamic capabilities of Alpine vehicles in a controlled environment.
Our comprehensive support covered all aspects of event execution, from concept development to on-site coordination. Logistics, transportation, and full fleet management—including vehicle preparation, monitoring, and rotation—were handled with precision and care.
Ultimately, the Alpine Taste Drive stands out as an innovative event concept, where gastronomy and automotive excellence come together to create a memorable and engaging brand experience. A powerful way to showcase Alpine’s DNA through emotion, performance, and refined lifestyle.
Two days dedicated to letting performance, innovation, and precision take center stage. This exclusive roadtrip created for Polestar was designed as a fully immersive experience for automotive journalists, with the objective of showcasing the brand’s full vehicle lineup under real-world testing conditions aligned with its premium standards. More than just a driving event, this initiative embodied Polestar’s vision of modern electric mobility, combining cutting-edge technology, minimalist design, and sustainability.
Carefully curated routes played a central role in revealing the true potential of the vehicles. From winding countryside roads to urban environments and high-speed highways, each segment was selected to highlight different aspects of performance, handling, and comfort. Mile after mile, participants were able to experience firsthand the engineering philosophy behind Polestar, including its focus on driving dynamics, safety, and intuitive technology.
The journey was punctuated by insightful sessions led by a Master Trainer, who provided expert commentary and in-depth explanations of the vehicles’ features and innovations. These interventions added a strong educational dimension to the experience, allowing journalists to better understand the brand’s positioning within the competitive electric vehicle market.
To further enhance immersion, a dedicated audio experience by Bowers & Wilkins was integrated into the program. Known for its high-end sound systems, the brand showcased the premium audio quality available within Polestar vehicles. This sensory dimension reinforced the attention to detail and passenger comfort that define the brand’s identity.
The event took place in the refined and elegant setting of Hôtel Royal Hainaut & Spa, providing a perfect balance between sophistication and relaxation. This prestigious venue contributed to the overall experience by offering a welcoming atmosphere for presentations, networking, and informal exchanges.
Our end-to-end support covered every aspect of the event organization. From venue selection and logistics planning to journalist transportation and accommodation, every detail was meticulously managed. A key component was the full management of the electric vehicle fleet, including charging logistics, vehicle rotation, and on-site coordination.
Ultimately, this turnkey approach ensured a seamless and consistent experience throughout the roadtrip. It allowed the brand to focus on what matters most: delivering its message, showcasing its vehicles, and creating a lasting impression on participants through a high-quality, immersive event.
DENZA took center stage at the iconic Bugatti Circuit during the Exclusive Drive event, a key gathering dedicated to premium automotive experiences, performance, and cutting-edge innovation. This legendary venue, known for its heritage and high standards, provided the perfect setting to showcase DENZA’s vision and expertise in the high-end electric vehicle segment.
Designed as a fully immersive experience, the event allowed prospects and automotive enthusiasts to explore the brand’s DNA through personalized support and hands-on discovery. Four DENZA Genius instructors were present throughout the event, guiding participants, sharing in-depth product knowledge, and highlighting the technological innovations that define the brand’s identity.
At the heart of the experience were the dynamic test drives, offering participants the opportunity to get behind the wheel directly from the Bugatti Circuit. The spotlight was on the DENZA Z9 GT, a flagship model that redefines the standards of premium electric mobility. Combining refined design, high-level performance, and advanced onboard technologies, the Z9 GT stands out as a benchmark in comfort, connectivity, and innovation.
These test drive sessions enabled guests to fully experience the vehicle’s capabilities in real conditions, while benefiting from expert guidance provided by the Genius instructors. This immersive approach strengthens product understanding and creates a strong emotional connection between the vehicle and potential customers.
Alongside the driving experience, a static display of the DENZA Z9 GT allowed attendees to explore the model in greater detail. From its technical features to its interior finishes and design elements, this presentation offered a comprehensive view of the vehicle’s premium positioning and craftsmanship.
The event also featured the DENZA D9, a luxury minivan that represents a new approach to premium mobility. With its spacious interior, exceptional comfort, and intelligent onboard features, the D9 caters to a clientele seeking a high-end travel experience, whether for business or personal use.
Beyond product presentation, Exclusive Drive demonstrated DENZA’s ability to deliver a fully integrated and seamless customer experience. From guest reception and test drive management to on-site support and lead generation, every aspect of the event was carefully executed to ensure a smooth, high-quality, and conversion-driven journey.
This presence at the Bugatti Circuit reinforces DENZA’s ambition to establish itself as a key player in premium automotive innovation. By combining advanced technology, sophisticated design, and immersive customer experiences, the brand continues to redefine the standards of luxury electric vehicles.
Two iconic brands united by precision, performance, and design: Breitling and Aston Martin have joined forces through a global partnership rooted in the world of Formula 1. To celebrate this prestigious collaboration, an exclusive event took place in the heart of Paris, bringing together key stakeholders, media, and enthusiasts.
This partnership reflects a shared vision of excellence, where luxury watchmaking meets high-performance automotive engineering. Breitling’s expertise in precision timepieces and Aston Martin’s legacy of elegance and speed naturally converge within the demanding environment of Formula 1. The event served as a physical expression of this synergy, through a carefully curated and visually striking experience.
Our team was responsible for the full vehicle management, ensuring flawless execution from start to finish. From handling agreements and logistics planning to on-site coordination, every detail was meticulously managed. Particular attention was given to the transportation, preparation, and strategic placement of the vehicles throughout the event.
Positioned in key locations across central Paris, the cars became focal points of the activation, enhancing visibility and creating a strong visual impact. This urban showcase created a compelling contrast between the city’s historic backdrop and the modern sophistication of Aston Martin vehicles.
Beyond the display itself, the event was designed as an immersive brand experience, allowing guests to fully engage with the combined worlds of Breitling and Aston Martin. The precision of execution and the quality of presentation reflected the high standards of both brands.
This collaboration highlights the ability to deliver complex premium events with seamless coordination and attention to detail. A true demonstration of expertise in supporting iconic brands within exclusive and demanding environments.
How do you turn a product training into a memorable experience? Toyota France answered this challenge with a large-scale training program bringing together 1,200 sales advisors over two weeks.
Held between Nice and Cannes, this immersive event combined learning, scenography, and hands-on experience to support the brand’s electrification strategy.
Inspired by the world of cinema and TV series, participants followed a structured journey divided into key phases:
ACT: Activate, Target, Test, Explore.
Highlights included:
Each step was designed to boost engagement, understanding, and real-world application of electric mobility concepts.
Designed with Lem-On, the program leveraged strong creative direction and immersive storytelling to ensure long-term message retention and practical adoption in the field.
By blending event design, training, and user experience, Toyota proves that learning can be ambitious, impactful… and truly unforgettable.
Conclusion: Training is no longer just about delivering information. It’s about creating meaningful experiences that empower teams and support major transformations—like the shift to electric mobility.
To celebrate the achievements of its top sales performers, Mitsubishi, in collaboration with the event agency CREATIVE EVENTS, organized a two-day immersive experience in the heart of German-speaking Switzerland. Combining automotive culture, breathtaking Alpine landscapes, and thrilling driving moments, this premium roadtrip offered participants a unique and memorable reward.
Designed as a true automotive adventure, the program allowed participants to explore carefully selected routes across the spectacular roads of German-speaking Switzerland. Along the way, they experienced both stunning mountain scenery and the pleasure of driving Mitsubishi vehicles in an exceptional natural environment.
The objective was simple: recognize the brand’s best performers while immersing them in an experience that reflects Mitsubishi’s passion for driving and exploration.
To ensure the smooth running of the event, our team handled the complete operational organization, including:
Full fleet management
Vehicle preparation and setup
Design of tailor-made Alpine driving routes
Operational coordination of the roadtrip
Participant support throughout the entire experience
Every detail was carefully planned to deliver a seamless, safe, and unforgettable journey for all guests.
This Alpine roadtrip perfectly illustrates the impact of incentive events in motivating high-performing teams. By rewarding success with a unique and immersive experience, Mitsubishi strengthened team engagement while creating lasting memories.
Blending automotive passion, Alpine adventure, and premium experiences, these two days at the summit truly rewarded those who perform at the highest level every day. 🚗🏔️
To mark this historic anniversary, Porsche is honoring the very core of its DNA: an endless quest for performance, from the first podium finishes to the electric revolution.
More than just an exhibition, this event is a masterclass in automotive heritage. A dedicated team of Porsche Geniuses guides visitors through 75 years of history, decoding the secrets of the models that forged the Porsche legend.
The journey celebrates the Porsche lineage in all its diversity:
Heritage: The iconic models that left their mark on the world’s greatest races.
Innovation: The new Porsche Cayenne Electric, a symbol of the future of sustainable performance.
Exquisite Watchmaking: Expert craftsmanship by Porsche Design Timepieces, highlighting the unbreakable bond between chronometric precision and motorsport.
75 years of passion and innovation, where every detail—from the engine to the watch—tells a story of victory.
At the latest Rétromobile show, the Volvo Club de France made a lasting impression with a truly masterful exhibition. Striking a balance between heritage and innovation, we designed a 121 m² space dedicated to a double anniversary: 70 years of the Volvo Amazon and 70 years of the 3-point seatbelt—an invention that has saved millions of lives.
For this edition of Rétromobile, the challenge was significant: transforming 121 m² into a captivating narrative journey. In close collaboration with Volvo Car France, we showcased three models of the Volvo Amazon, a true icon of Scandinavian design.
More than just a display of classic cars, this stand celebrates the brand’s fundamental pillar: safety. It was on the Amazon that the 3-point seatbelt first appeared as a standard feature. This is a symbolic anniversary for an invention that remains, even today, the absolute gold standard in road protection.
The success of a stand at Rétromobile relies on the perfect balance between retro aesthetics and modern structure. Our team managed this project from A to Z, ensuring total immersion into the Volvo universe:
Design & Concept: Strategic planning to ensure fluid movement across the 121 m² area.
3D Modeling: Precise pre-visualization to validate every detail of the staging.
Fabrication & Carpentry: Use of high-quality materials to reflect the brand’s premium positioning.
Assembly & Installation: Rigorous deployment to ensure a result faithful to Volvo’s core values.
At the heart of Hall 7.3 at Rétromobile, among the prestigious car dealers attracting collectors and enthusiasts from around the world, we designed and created a stand with a strong identity for the New York-based firm James Chase Collection Design. More than a simple exhibition space, this project was conceived as a fully immersive experience, already reflecting the spirit of Rétromobile New York 2026.
Spread over 154 m², the stand stands out with a bold approach: moving away from traditional auto show conventions to offer a more intimate, warm, and truly high-end environment. The space takes the form of a private New York-style lounge, inviting visitors to feel welcomed rather than merely observing.
The interior architecture was designed as a living space. The volumes naturally structure circulation while creating distinct areas that encourage conversation and contemplation. The choice of materials—wood, textiles, and refined finishes—along with carefully selected furniture, contributes to a sophisticated, cozy atmosphere. Every detail evokes Manhattan’s urban elegance while highlighting the showcased vehicles.
In this setting, automobiles are transformed into true works of art. The scenography was designed to showcase each vehicle, playing with perspectives, lighting, and sightlines. Rather than displaying numerous models, the approach prioritizes emphasizing each car, giving it the space and attention it deserves. Visitors are invited to engage with these exceptional vehicles in a more sensitive, almost museum-like way.
This staging is complemented by a thoughtful approach to the visitor experience. The flow of movement, clarity of the space, and quality of interactions were central to the design. The goal: create an environment that fosters exchanges between enthusiasts, buyers, and experts while reinforcing the premium positioning of James Chase Collection Design.
Our support was part of a comprehensive, tailor-made process. From architectural design to visual creation, from visibility strategy to fabrication and on-site installation, every step was carried out in close collaboration with the client. This integrated approach ensured project coherence and a high-quality final result.
Beyond its aesthetic dimension, this stand represents an evolution in how classic cars are presented. It is no longer just about displaying vehicles, but about telling a story, creating emotion, and delivering an experience. This vision—at the intersection of design, art, and luxury—previews what Rétromobile New York 2026 will offer: an event where the boundaries between exhibition, gallery, and living space blur.
By placing people, emotion, and staging at the center of the project, we are defining a new way of approaching auto shows: one that is more qualitative, more immersive, and aligned with the expectations of a discerning audience.
This stand thus becomes much more than an exhibition space: it is a statement of intent, a manifesto of elegance, and an invitation to rediscover classic cars from a completely new perspective.
Our exclusive showroom located in Paris’ 16th arrondissement opened its doors for a unique day dedicated to press test drives of the LEAPMOTOR B10. Designed as a true parenthesis from everyday routines, the event offered media and influencers an immersive and carefully curated introduction to the model.
The day was structured around a dedicated media journey, beginning with a welcome at Le Coq restaurant, followed by a press conference held inside the hub. Guests then enjoyed an in-depth presentation of the LEAPMOTOR B10, before taking part in test drives that allowed them to fully experience the vehicle’s features and performance.
Influencers followed a separate itinerary designed to encourage authentic content creation. After discovering the LEAPMOTOR brand universe, they took part in a custom cap personalization workshop in the B10 color palette, in collaboration with Savoir Faire Paris.
This creative moment was paired with a gourmet break featuring the iconic waffles and matcha from Maurice Café, before heading out for test drives supervised by our teams.
Each stage of the day was carefully designed to highlight the LEAPMOTOR B10 and generate meaningful, engaging content. From venue selection and scenography to guest management, every detail contributed to elevating the vehicle’s identity.
From creative concept to production and staging, our end-to-end expertise shaped this exclusive press day. A refined and immersive experience that brought the LEAPMOTOR B10 to life in a setting designed to inspire and engage.
For the fifth consecutive year, our teams have supported Alpine during the Pirelli Hot Laps taking place across several Formula 1 Grand Prix weekends. A signature experience that brings together pure emotion, technical excellence, and dedicated professional drivers—allowing guests to feel the full intensity of F1 circuits up close.
Throughout the season, selected guests have enjoyed unprecedented access to the action, right inside the paddocks. Accompanied by expert drivers, they experience the raw power and dynamics of Formula 1 circuits from the passenger seat.
From controlled speed and perfect braking zones to sharp corner trajectories, the Pirelli Hot Laps deliver a unique burst of adrenaline reserved for a privileged few.
Through a tailored operational setup, Alpine once again showcases its high-performance identity and motorsport-inspired DNA. Guests take their seats in exclusive vehicles, driven by professional drivers, to experience high-speed laps in a secure and perfectly managed environment.
This activation reflects the precision, passion, and technological excellence that define Alpine—both on the road and on the racetrack.
The final Grand Prix of the season is approaching, promising another wave of intense thrills. It will bring to a close a year defined by excitement, competition, and shared passion around Formula 1.
And the story continues: see you next season to keep delivering the emotion, the immersion, and the adrenaline of F1 circuits at their peak.
Toyota Europe recently unveiled the new 100% electric Toyota C-HR+ through a tailored press preview designed to showcase the model’s bold design and cutting-edge technology. Our teams supported the brand in creating a unique visual universe that perfectly reflects this new era of electric mobility.
From the creation of the graphic identity to the design of the press conference display, every element was carefully crafted to convey the forward-thinking spirit of the C-HR+. The goal: to provide journalists and attendees with an immersive experience that aligns seamlessly with the vehicle’s design.
On-site, we managed the complete branding and event staging, transforming the space into a fully immersive press conference studio. Every detail was designed to create an environment as elegant and daring as the C-HR+, highlighting Toyota’s innovative vision.
From the selection of colors and materials to the layout of the display, every element was meticulously planned to immerse guests in the world of the Toyota C-HR+ electric, showcasing the perfect balance of design, innovation, and performance. This launch exemplifies Toyota’s ability to combine aesthetics and technology in the electric vehicles of tomorrow.
This weekend, the Antibes Yacht Club was the setting for an exclusive event where two passions met: high-end boating and French automotive performance. BENETEAU clients had the unique opportunity to enjoy an immersive experience combining prestigious sailing and thrilling sensations behind the wheel of the latest Alpine models.
From the moment they arrived, guests boarded BENETEAU boats for an exclusive exploration of the Antibes coastline. Between turquoise waters, conviviality, and maritime expertise, the brand once again demonstrated its know-how and its dedication to the pleasure of sailing.
This idyllic setting created a light, carefree atmosphere, perfect for the rest of the program.
After the sea… the road!
Throughout the weekend, participants had the opportunity to drive two emblematic models:
Alpine A110, the legendary sports car with a finely tuned chassis
New Alpine A290, the sporty electric city car reinventing urban agility
A duo that perfectly embodies Alpine’s DNA: precision, pleasure, and authenticity.
On Sunday, Alpine VIPs enjoyed an even more privileged moment with the presentation of two exceptional models:
The new Alpine A390, highly anticipated and symbolizing the brand’s evolution
The Alpine A110 R Ultime, an ultra-radical and collectible version of the iconic sports car
A rare opportunity to get up close to these exclusive models in an intimate and passionate setting.
This Antibes event perfectly illustrated the synergy between two demanding worlds:
BENETEAU’s nautical elegance and Alpine’s sports engineering.
Between waves and turns, guests experienced a suspended moment where passion, innovation, and sensations came together.
This weekend at the Antibes Yacht Club stands as a true celebration of the French art of living —
an exclusive event that hints at inspiring collaborations to come.
In October, Cadillac introduced its all-new electric model, the Cadillac Optiq, to the world during an exclusive event held at the Oller Del Mas estate in Spain. Our teams managed the full setup of the international press testing hub, creating a unique setting for this first automotive launch.
Journalists, influencers, investors, fleet managers, and key corporate clients were invited to discover this new electric icon in an atmosphere combining elegance and warmth.
The program featured an extraordinary road trip through the Montserrat mountains, allowing guests to test the Cadillac Optiq in a variety of spectacular conditions.
The experience went beyond driving. Guests also took part in immersive activities such as:
Customizing caps,
Crafting artisanal luggage tags with Savoir-Faire,
Attending a scenographed press conference within a bespoke 400 m² space.
The central display included infographic zones, shooting spots, a LED floor, and, of course, the new Cadillac Optiq showcased at the heart of the scenography, highlighting the model’s innovative and prestigious character.
From designing personalized programs to coordinating complete logistics — flights, transfers, accommodations, catering — every detail was meticulously orchestrated to reflect Cadillac’s signature excellence and luxury.
This haute couture event enabled Cadillac Europe to reveal its new face to the world while offering guests a full immersion into the brand’s universe and its electric innovation.
Une nouvelle ère pour le Ford Puma s’est ouverte à Rouen, ville emblématique pour la marque, puisque c’est ici qu’a été inaugurée la toute première concession Ford en France. Pour célébrer le lancement du Puma Gen-E, SUV compact 100 % électrique, plus de 50 journalistes et influenceurs français et néerlandais ont été conviés à une journée d’essais et d’expériences urbaines.
Les invités ont pu prendre le volant du nouveau Puma Gen-E lors de parcours urbains et péri-urbains, conçus pour mettre en lumière les performances, le confort de conduite et les technologies embarquées de ce modèle de nouvelle génération. Le SUV a su démontrer toute sa agilité en ville et sa polyvalence dans un environnement plus large.
Point d’orgue de la journée : le Puma Gen-E a été installé sur le toit du restaurant Le Rouf, surplombant Rouen et offrant un point de vue exceptionnel sur la ville. Une mise en scène aussi spectaculaire qu’ingénieuse pour illustrer l’une des grandes nouveautés du véhicule : la Gigabox, un coffre arrière innovant qui redéfinit l’usage de l’espace dans un SUV urbain.
La journée s’est conclue par une initiation au Street Art directement sur les murs de la première concession Ford de France – une manière symbolique de relier l’héritage de la marque à sa vision contemporaine, à travers l’art, la mobilité électrique et l’innovation.
Cet événement marque la première mission de l’agence pour Ford France, dans le cadre du lancement du Puma Gen-E. Une confiance renouvelée que nous sommes fiers d’annoncer, avec déjà de nouvelles expériences en préparation autour de la gamme Ford Model E.
With the Volvo Ocean Race Europe in full swing, Volvo once again confirms its commitment to innovation, sustainable mobility, and logistical excellence. As the official partner of this major nautical event, the Swedish brand has provided a fleet of Volvo EX90s, its latest all-electric SUV.
The new Bentley Continental GT was unveiled in a prestigious setting in the heart of the charming village of Mougins, on the French Riviera. A private event marked the unveiling of this new automotive gem in the exceptional setting of the Château de Lérins.
Yes, it's back to work! The agency's post-summer resumption, and a volley from Zinédine Zidane and his former teammates from the French national team under 98, during a unique soccer and padel tournament with Alpine at Z5 Aix-en-Provence. SoMe content, jersey creation and design, VHR logistics for guests, private drivers—our teams were on every pitch. A big thank you to Alpine and Zinédine Zidane's teams for your trust. To support you in this return to sport, our committed and motivated team is mobilizing all its expertise in event management, where experience fuels creativity, to make your communications and events shine!
Design, innovation, and power: Polestar has made its mark in the heart of Le Mans. A striking presence at the legendary Grand Parade des Pilotes, celebrating the opening of the first Polestar dealership in France at Le Mans. Polestar 2, Polestar 3, and Polestar 4 proudly paraded before the admiring gaze of enthusiasts.
The 24 Hours of Le Mans… in the heart of Paris! For the legendary race, the Cadillac Store Opéra took on the feel of a paddock. We assisted the teams in the creation and production of racing scenography elements for total immersion. Helmets and suits, as if you were there… without leaving Paris.
The new Bentley Continental GT was unveiled exclusively in an exceptional setting. At the prestigious Le Saint-James hotel and private club, a cocktail reception brought together a select group of guests. Two suites were designed to showcase the art of living of Bentley's iconic partners, Macallan and Weston, offering exclusive experiences. Guerlain creations enhanced the hotel's sumptuous spa, adding a touch of refinement to this extraordinary event. The event culminated in a dynamic reveal of the Bentley Continental GT, featuring sound and light displays.
For its 10th anniversary, Taste of Paris welcomed a new prestigious partner, Cadillac To celebrate this anniversary, we assisted Cadillac in the creation of their reception area within the Grand Palais. Our chauffeurs also provided an exclusive service with four Cadillac Lyriqs, dedicated to the chefs in attendance, offering them an experience as refined as their cuisine. A partnership that reflects the festival: bold, innovative, and resolutely focused on excellence.
This year, the experience was doubled in intensity! Twice as many laps, twice the adrenaline. Rain or shine, the thrills were on the cards for the Porsche, TAG Heuer, and Formula E guests.
Casa Intensa opened its doors to the media for an exclusive immersion 🇮🇹 A tailor-made house to unveil the Intensa limited edition across the entire Alfa Romeo range in a 100% Italian setting. Iconic models, exclusive finishes, Italian cuisine, and La Marzocco ristrettos for a journey to Milan. We were delighted to have supported Alfa Romeo France for this unique press event! Thank you for your trust.
Last Thursday was Media Day for the Alpine Paris Major! 1. An iconic venue: Roland-Garros 2. Accessible ambassadors: Fernando Belasteguín, Federico Chingotto, and Claudia Fernandez 3. An Alpine A290 parade through the streets of Paris 4. Great discussions and a delicious paella to share at GROUPE CASA PADEL The perfect cocktail to launch the Alpine Paris Major! See you from September 8th to 14th at Roland-Garros
A MINI training course like no other... on ile des Embiez. 3 days. 600 MINI employees trained. 1 island. A dream setting to push your limits: road loops behind the wheel of the Aceman, pure thrills guaranteed with the MINI Cooper S Electric and the John Cooper Works in two key workshops, acceleration and gymkhana. Fun, technique, competitive analysis, and above all... Go-Kart Feeling. A team of 30 people mobilized for the very specific transport of the 60 vehicles, the setting up of the workshops, meticulous logistics, and one goal: to bring Go-Kart Feeling to life in an exceptional playground. Thank you to MINI FRANCE for your trust and to WMH Project.
When innovation rises to the challenge For its first participation in the Rallye Aïcha des Gazelles du Maroc, Volvo Car France has chosen to compete in the all-electric E-Gazelles category. For the agency, the adventure began with the selection of the crew, driver training, the Swedish design of this all-electric Volvo EX40 AWD, logistics coordination, and the creation of SoMe content.
Frozen Land Exploration for the Alpine A390 Prototype The Alpine Sport Fastback defies the elements during its first "low-grip" tests on the frozen Lake Kiruna. Two days of exclusive press testing for four media outlets (UK, Germany, the Netherlands, and Belgium), accompanied by Alpine's engineering teams. Following the press launch of the Alpine A290 in 2024, it's a pleasure to support Alpine Cars in the development of the DREAM GARAGE sequel.
Focus on our training event for the New Hyundai INSTER in Bordeaux with 450 sales consultants from the network! During this structuring meeting, our teams immersed sales and after-sales forces in the heart of Hyundai's unique "chessboard" design strategy, by introducing them to the all-New INSTER, a small 100% electric SUV with a strong character. In addition to focusing on the distinctive assets of this model through static and dynamic workshops, the training offered the network the essential tools to support their customers in their transition to more sustainable and increasingly technological mobility. Together, we are moving towards a bold and innovative future.
CADILLAC AT RÉTROMOBILE 2025: More than a century of History in Immersion We are proud to have designed and manufactured the Cadillac stand for the 2025 edition of the Rétromobile show! A journey through time, highlighting the iconic models that have marked the history of the American brand since 1903. The 100% ELECTRIC LYRIQ was exhibited and offered for testing in a unique experience. Thanks to the Retrodrive program, participants dived into the past with the legendary Cadillac Eldorado before discovering the future by trying out the LYRIQ.
A well-deserved podium! 🥉 We are proud to have accompanied Citroën during the 2024 Paris Motor Show! With the deployment of 14 Genius, we highlighted the excellence of French automotive know-how. Visitors were immersed in the Citroën universe, discovering the innovation and comfort for which it is renowned. This edition was a real success, with 1,991 leads generated and +200 sales completed.
Underground karting for an exceptional and unique experience! For the meeting between Zinedine Zidane, Matthieu Cesar and the members of Alpine Drivers Family, nothing like ephemeral karting once again. A unique event Made by DRIVING EVOLUTION.
The BMW France meeting on the Nevers Magny Cours F1 circuit, surrounded by enthusiasts, to master/discover the very latest M2 and M3 Touring from BMW's ///M range. On the program for this end of the year: briefing, slalom, emergency avoidance, sliding management, braking in curves, then turn to an exclusive dinner at the heart of the circuit.
To present the latest Porsche Macan EV. Our teams went to all Porsche Centers in France to test drive the vehicles for customers. Thank you Porsche France for your trust!
DRIVING EVOLUTION accompanied Mitsubishi during a roadshow: customer management, logistics, instructors, fleet management etc. A tour to unite fans of the brand around the new Outlander and its reveal.
Driving a MINI cannot be explained, you can feel it! And to feel the MINI experience, go to 8 circuits in France to present and test drive the all-new MINI Family through road tests, track coaching, gymkhana and baptisms on these emblematic circuits. 40 people from DRIVING EVOLUTION are mobilized to give you the Go-Kart feeling experience! If you also want to (re)discover the sensations of Go-Kart MINI, register for the Big Love Tour directly on the MINI website or at your dealership for the last 3 dates!
How to present the flagship of the Volvo Car France fleet to the press. By going to an island! During this weekend, the brand's invited journalists and influencers were able to benefit from a personalised program and all-day test drives at the wheel of all the finishes of the brand's latest model. A program organised and managed 100% by DRIVING EVOLUTION.
Toyota Gazoo Racing on track during the GR Fans Days
Quand deux Alpine A290s s’invitent sur le terrain du @parismajorpremierpadel 🎾 Nous avons eu l’honneur d’accompagner Alpine Cars durant le tournoi Greenweez Paris Major Premier Padel.
Training that brings the useful to the utilitarian. With a now complete range of three PROACE utility vehicles, Toyota is accelerating on the professional market. It is in this transition that 1,000 salespeople came to train at the M.I.N in Rungis. Plenary session, training in the Toyota Pavilion, static discovery, handling and road tests in the heart of the M.I.N, then dinner at the emblematic Pavillon de la Marée and visit to the Fruit and Vegetable Pavilion. Two weeks of immersive and unique training in a PRO universe for PROS, with 24 hours of immersion in the world's largest market, the M.I.N in Rungis. Thanks to our partners: La Maison Metzger, the restaurants L'Aloyau and La Marée, as well as the producers Georges Helfer.
On the occasion of an ELLE Special Fashion evening at the Ritz Paris, our concierge service and private drivers accompanied the Porsche France VIP guests aboard the 100% electric Porsche Taycan.
Immersion in the Defender universe at Cap Ferret Welcome to the Defender House, a place of sharing dedicated to customers, influencers and media. This exclusive address is the starting point for the most beautiful experiences of the Bassin: off-road driving, local cuisine, wellness areas, boat excursions, and a breathtaking view of the Arcachon basin. Embrace the impossible
We are proud to participate in the biggest global event of 2024 with the training of 4,500 volunteer drivers for the Olympic and Paralympic Games in partnership with Toyota and Paris 2024. Since April our teams have been delivering intensive training, combining e-learning and practical training in the field. They teach volunteers to master the entire Toyota fleet. (Electric, hybrid, hydrogen vehicles as well as TPMR vehicles.)
Official Partner! We are proud to have accompanied Toyota in this incredible adventure of the Paris 2024 Olympic and Paralympic Games! The management of more than 4,800 tickets allowed Toyota employees to experience unforgettable moments. We led internal and external programs, offering employees, dealers, regional managers, Business Partners, VIPs and investors a total immersion in the heart of the Games for a unique experience. In total, we accompanied 550 people through the Toyota House, Toyota Mobility Park and all the events, sharing the excitement and passion for sport. Thank you to Toyota for trusting us for this exceptional mission!
DRIVING EVOLUTION had the privilege of supporting Colissimo in the creation of an exceptional event for its biggest clients, decision-makers in e-commerce and retail. This prestigious meeting took place in the enchanting setting of the 7th Ciel du Printemps, offering an ideal atmosphere for this very special occasion. A place halfway between the world of second-hand goods and the identity of the Colissimo brand. This new meeting WHAT’S NEXT? x Colissimo was a real invitation to discovery, inspiration and exchanges with its entire ecosystem. In the program : Rich content around the themes of performance, innovation, responsibility, surpassing oneself... Inspiring interventions, such as that of Jean Galfione, a former Olympic champion with an exceptional career. Captivating artistic shows: breakdance show, new Olympic discipline, musical performance by Angie, famous violinist known for her incredible performances! All of this, highlighted under Le Dôme imagined by the famous designer Charles Kaisin. The agency carefully orchestrated and supported the entire organization of the project, from naming to scenography, including animation, dynamisation and logistics, thus supporting the Colissimo project team throughout the event. . And now, WHAT’S NEXT?
Race Week! This weekend, at the British Grand Prix, our drivers were alongside Esteban Ocon, Pierre Gasly and Jack Doohan for the F1 Pirelli Hot Laps! The VIPs had the unique opportunity to discover, in Alpine, the legendary Silverstone circuit!
Driving a MINI cannot be explained, you can feel it! And to feel the MINI experience, go to 8 circuits in France to present and test drive the all-new MINI Family through road tests, track coaching, gymkhana and baptisms on these emblematic circuits. 40 people from DRIVING EVOLUTION are mobilized to give you the Go-Kart feeling experience! If you also want to (re)discover the sensations of Go-Kart MINI, register for the Big Love Tour directly on the MINI website or at your dealership for the last 3 dates!
Jump N’side the IONIQ 5 N For a week, the Hyundai N pop-up development center welcomed 42 journalists who had the opportunity to discover the IONIQ 5 N experience, the fully electric sports car that leaves no one indifferent. They explored its capabilities through various N workshops, sessions on the N'Track, 650 hp of acceleration on N'Line, a 40 meter ring for the N'Drift workshop and test drives as electrifying as they are exciting.
The 15th brand of the Stellantis group! INVESTORS DAY LEAPMOTOR Launch of the LEAPMOTOR brand in France: Exclusive presentation of the 100% electric C10 and T03 models. During this event, investors discovered and tried these new products in preview in France.
Throughout 2024, the Jeep Academy was once again managed by DRIVING EVOLUTION. For the fourth consecutive year, Jeep trusted Extreme and DRIVING EVOLUTION to set up its major event for customers and prospects: The Jeep Academy. At the wheel of the most adventurous electrified off-roader, the Jeep Wrangler 4xe, as well as the entire hybrid fleet of the American manufacturer, the guests were able to spend a day filled with various workshops, highlighting the breakthrough qualities of these icons, as well as their technological modernity. See you on the next date?
6 hours from Spa-Francorchamps for 48 hours of Alpine press travel! Departure launched for the 60 journalists for a weekend rich in emotions, during the third meeting of the WEC season at Spa-Francorchamps. Before welcoming the Alpine A424s, the Spa raid was the scene of the Alpenglow reveal! Refuelling between two stints for journalists in the Alpine lodge, set up for the press conference and to watch the race. An endurance event requires optimal orchestration: tailor-made logistics, graphic design, hotel reservations, transfer of journalists, a quality catering service and a personalised welcome.
Pink Pig vs Tag Heuer Porsche Formula E team! During the 10th season of the championship, Porsche and Formula E VIPs had the privilege of diving into the heart of the Hot Laps experience on the Monaco circuit! A 100% electric, 100% legendary, 100% Porsche experience. Photo: DPPI images Editing : DRIVING EVOLUTION
A hybrid event for a record event! During Viva Technology 2024, the 165,000 participants had the opportunity to discover the BYD France stand as part of the reveal of the new Seal U DM-I, BYD's first hybrid car, previously 100% electric. Visitors were able to explore the stand created from B to Y and try the BYD range at the test center, with more than 150 tests carried out.
Les partenaires de toutes vos activités se renouvellent ! Plongez au cœur de l'innovation avec la toute nouvelle gamme Utilitaire Toyota PROACE, dévoilée au plus grand marché du monde, le Marché international de Rungis. De nouveaux designs, de nouvelles gammes et une énergie électrisante au service des professionnels ! Les 60 clients grands comptes et les médias ont été plongés au cœur du M.I.N., de la découverte du pavillon Georges Helfer, à la dégustation de délicieux produits du marché lors du brunch.
The new Lexus LBX in BDX Press tests that stand out in style! The media were able to discover this first urban SUV in the Bordeaux region in atypical atmospheres and experiences. They knew how to express their personality by creating works of art as unique as LBX.
The BMW France meeting on the Nevers Magny Cours F1 circuit, surrounded by enthusiasts, to master/discover the very latest M2 and M3 Touring from BMW's ///M range. On the program: briefing, slalom, emergency avoidance, sliding management, braking in curves, then turn to an exclusive dinner at the heart of the circuit.
BYD is staying at Hangar Y for a week to create the B(Y)D HUB! The week was marked by the launch in France of the BYD SEAL U. 30 media and 80 professionals (BYD fleet and network) were invited to discover the 100% electric family SUV and to discover BYD's ambitions for France and Europe.
Toyota Gazoo Racing on Track A first event in 2024 with Toyota France On the program: driving coaching on the Dreux Circuit
Exploration in frozen lands for the Alpine A290 The electric sports car defies the elements during its first "low grip" tests in Swedish Lapland. A striking taste of what this model has in store for us, the unveiling of which is planned for June 2024. Following the press launch of Alpine’s rebirth in 2016, it is a pleasure to accompany Alpine for a press event at the heart of the development of the A290.
The turbo blows a wind of passion at the Salon Retromobile! Porsche is going full throttle to celebrate 5 decades of Turbo with a stand with a 70's atmosphere. On the program is a dedicated team to support you, from the legendary first generation of 911 Turbo to the all-new Panamera Turbo E-Hybrid but also Porsche Design Timepieces to move forward and go back in time.
An unforgettable trip with BMW France during the annual Product & Joy Experience convention in Lisbon! Highlights for this exciting week, a unique BMW experience! Our team of 42 experts orchestrated the logistics and driving experiences for more than 80 cars on site. 1355 tests carried out with passion! Innovative support: graphic identity creation, digital roadbooks. Exclusive revelations: 6 pre-series revealed and first impressions of the new BMW X2 and BMW iX2.
Underground karting for an exceptional and unique experience! For the meeting between Zinedine Zidane and the members of Alpine Drivers Family, nothing like a temporary karting in a completely rehabilitated parking lot of the RoseWood Hotel in Madrid. Zinedine Zidane, Pierre Gasly, Esteban Ocon, the pilots who are members of the Alpine academy, the pilots of the Rac(H)er program and the winners of the Concours Excellence Mécanique (CEMA) were able to compete on an ephemeral circuit. Journalists and influencers were invited to experience a unique moment on this ephemeral circuit behind the wheel of electric karts in the Alpine universe.
The latest Toyota Yaris and Yaris Cross also join the adventure with the all-new hybrid engine during the new generation Toyota C-HR training. 1,100 employees gathered in a daring setting, between the Corniche and the Route des Crêtes. An engaging system punctuated by static presentations and dynamic tests. Live Music and Food Court will round off this day full of emotions.
Toyota France did not go through four paths to introduce its new mobility solution! It was in Dijon that press tests of the Toyota bZ4X model took place, the brand's first 100% electric vehicle. A crossing to take the step of electric.
Välkommen, Volvo is coming to Paris! From November 13 to 19, in the heart of the BHV L'HOMME courtyard, Volvo Car France will introduce you to Lagom, the Swedish art of living and live the 100% electric experience of the new Volvo EX30 and Volvo EX90 with our Genius Products.
Imagine yourself on the Nevers Magny Cours F1 circuit, surrounded by enthusiasts, ready to master the latest BMW M2 and M3 Touring from BMW's ///M range. On the program: briefing, slalom, emergency avoidance, sliding management, braking in curves, then turn to an exclusive dinner.
Discover a new Alpine horizon. Three versions, three emotions, one destination. Launch of the Alpine brand and its A110 range in Morocco! History and passion met on the slopes of UTAC where our Alpine reference instructors were able to supervise demonstrations and press tests in a desert but idyllic setting. Thanks to Alpine and the KIAM agency for their trust.
To reward the best Honda Civic 2022 sales advisors, Honda France saw the big picture. After an evening of sharing at Mama Shelter Paris La Défense, the party continued the next day at the Western Parisian circuit in Dreux for a day of driving experience! On the program: Civic Type R Coaching, Civic e-Hev Slalom, and introduction to loss of grip in HR-V.
Heading for the 25th edition of Voiles de Saint-Tropez with BMW, a week dedicated to maxi yachts, ultra modern and classic boats. In the heart of the village, we took charge of welcoming customers and managing the testing center, where our certified instructors introduced the 100% electric range. The ideal opportunity for BMW to unveil their new innovation in collaboration with TYDE: THE ICON, the 100% electric boat.
We had the privilege of organizing Toyota France network training at the heart of INSEP in the run-up to the Paris 2024 Olympic Games. The two weeks were punctuated by a succession of exciting workshops, during which the 1,200 Sales Advisors and Product Experts were able to discover Toyota mobility solutions in preview: the all-new bZ4X, the legendary Prius and even the surprising Vélo Cargo Verso electric.
Alpine Race(H)er. Meeting between Nicola Adams and Pierre Gasly to present through a video the Alpine Rac(H)er program aimed at promoting equal opportunities and victory for women.
It’s time for department stores For one day, test drives of the Porsche 911 and Taycan were offered to customers of the TAG HEUER boutiques in Galeries Lafayette and Le Bon Marché. An exceptional day which highlighted the brand’s emblematic models.
For the Rugby World Cup 2023, Defender has teamed up with DRIVING EVOLUTION for a scrum of activations across France. A varied event composition: -From tests to press tests. 5 press operations in France: Paris, Lille, Marseille, Lyon. When the pack moves forward, the Defender follows, no need for clearing to tackle offroad experiences. Press operations with technical supervision on the creation of communication supports. -A World Cup at home to experience at home. 6 instructors, from September 6 to October 16 at the Defender House in Cassis and Marseille. -In third line. 4 geniuses were present at each match at the Stade de France on static displays. After the field test, the opportunity to turn your dream into reality with our geniuses. -15 players on the field? 15 drivers mobilized from the quarter-finals until the final, for tailor-made and personalized transfers for top management and Jaguar Land Rover guests. Events strong in fundamental and common values: courage, determination, solidarity and inclusion! Thank you to the IMAGINATION and JLR FRANCE teams for this beautiful game:
Mitsubishi Motors France Convention 2023 Production and management of the event 100% made by DRIVING EVOLUTION! 360° support for the brand for a day: guest management, artistic direction, Reveal, Keynote, dinner and events. A convention to bring together the brand's 130 investors around the new COLT and its reveal. And it was the Japanese rock group 5,6,7,8's from the soundtrack of the Kill Bill movie which closed the evening of this convention.
On the occasion of an ELLE Special Fashion evening at the Ritz Paris, our concierge service and private drivers accompanied Porsche France VIP guests behind the wheel of 100% electric Porsche Taycans.
Along the water! During the press tests of the new Hyundai KONA Hybrid New Generation along the Seine, we orchestrated: The scenography, the creation of the digital roadbook, the supervision of the roadtrip as well as the booking and the coordination of the highlights.
This weekend at Silverstone, the British GP broke a record with 480,000 spectators present! On this same occasion, guests, vips, journalists and influencers were able to perform baptisms on the Circuit in Alpine A110S and Alpine A110R A real pleasure to share this moment with the two drivers Esteban Ocon, Pierre Gasly and the Alpine F1 Team teams on the PIRELLI HOT LAPS F1 event.
Volvo France organised the Volvo Recharge Tour, a 4-month tour across 77 dates, in the regions of France, to meet customers and prospects interested in the Swedish premium brand's vision of 100% electric mobility. Our Volvo product experts accompanied the guests throughout this 100% electric experience to discover the cars as well as the tools put in place by the brand to facilitate the transition to electromobility. A real experience around the all-electric C40 and XC40 Recharge models. More than just a test drive, an electric driving experience through a four-step journey: Charge, Prepare, Drive and Master. The DRIVING EVOLUTION teams are very proud to have carried out this tour in France.
The centenary of the 24 hours of Le Mans are in the spotlight of the 11th edition of Le Mans Classic! On the legendary 24-hour track, historic models have given way to the baptisms of the latest models in the BMW M range.
Experience Ferrari It is in the heart of the vineyards, on the roads of the Champagne region, that the brand's customers have discovered a unique driving experience of the Ferrari Roma. A tailor-made program offered by PROFIRST: visit to the historic center of Reims, the Reims-Gueux racing circuit and not forgetting the prestigious closing dinner at the Maison Ruinart.
As part of Alpine's Rac(H)er equal opportunity program, feedback on production by DRIVING EVOLUTON Enriching exchanges on extraordinary experiences and similarities between Sophia Floersch pilot Alpine Academy F4 and the helicopter pilots Capitaine Magalie and Capitaine Charlie of the Army An inspiring experience!
We are delighted to support Bentley Monaco in their events in collaboration with the Hotel Métropole Monte-Carlo Bentley Monaco Hotel Metropole Monte Carlo #Bentley #HotelMetropole #Monaco #ContinentaleGT
Today marks a historic milestone in the history of motor racing: the 100th anniversary of the 24 Hours of Le Mans! We take you into the captivating world of innovation and the future of Alpine with the presence of our Product Geniuses on the Alpine stand in the heart of the 24-hour village of Le Mans. But that's not all, stay tuned!
Exceptional experience on the Basque coast For 2 weeks more than 300 people were able to put their suitcases down in the Defender House in Biarritz. The opportunity for everyone to discover the vision of Modern Luxury through different moments of sharing, discovery, sport, gastronomy and test drive. This Defender Brand House also unveiled the Rugby World Cup 2023 Trophy Car hosting the prestigious Webb Ellis Cup.
Trackday at Magny-Cours Personalised coaching by 2 of our instructors for Charles Pozzi Ferrari customers.
For the second consecutive year, we had the honor of supporting BMW, official partner of the Cannes Film Festival 2023. More than 200 electrified vehicles have been made available to drive actors, directors, producers, jury members and partners to the red carpet. Our teams took care of the logistical and technical part throughout this magnificent fortnight.
Putting on the small dishes in the Grand Palais Taste of Paris: the edition where the cuisine seizes the taste buds with audacity and awakens in 8 flavors! Throughout the duration of Taste of Paris 2023, chefs could count on the responsiveness of our concierge service and our private drivers to drive them aboard the Lexus hybrid range.
This year again, we supervised the VIP HotLaps on the legendary Monaco e-Prix track for Porsche France guests.
Bentley Monaco and the Hotel Métropole Monte Carlo once again renewed their confidence in us during the Rolex Masters to drive their VIPS at the wheel of the Bentley Bentayga EWB First Edition V8.
32nd edition, of the unmissable rally combining sport, tourism and heritage. 236 committed crews traveled through the most beautiful roads in France from April 17 to 22, 2023. The opportunity for our teams to support BMW France in the management of vehicle transport, the management of closed parks and the supervision of following cars.
Ready to push your limits with the Pack Experience M option? BMW offers its customers who have subscribed to the M Experience Package BMW M Intensive Training driving courses every year. During these days, about twenty customers meet on the F1 circuit of Nevers Magny Cours to learn how to tame the BMW M3 and M4. Briefing, slalom, emergency avoidance, slip management, braking in curves, dinner, overnight stay at the Paddock hotel, our teams are there to bring this experience to life for customers.
R5 turbo 3E 100% ludique Renault Classic nous a fait confiance lors de sa dernière opération presse internationale sur le circuit club de Magny-Cours ! Ce fut aussi l'occasion de découvrir la R5 Turbo 3E 100% électrique avec au volant notre pilote-instructeur Yvan Muller.
Nous sommes fiers d’avoir accompagné Alpine et ses investisseurs venus du monde entier pour assister à l'Alpine Summit 2023. Une convention en 3 temps : entre coaching sur le circuit de Trappes au volant des A110 R, baptêmes en A110 Cup et A110 GT4, rencontres avec les pilotes BWT Alpine F1 Team, et soirée au Terminal 7 où nous avons plongé les invités dans l’univers Alpine. L'année commence bien chez Alpine avec DRIVING EVOLUTION
Lors des Essais Presse Porsche 2023, les médias les plus influents du moment on put dire bonjour à l'avenir de la conduite durable avec le eFuel Porsche ! Avec ses sources d'énergie renouvelables, Porsche France a dévoilé, lors d’essais presse en altitude, la mobilité de demain. Entre circuit glace à bord du Cayman GT4 RS Powered by eFuel, et E-Roadtrip au volant de Porsche Taycan, les journalistes et influenceur.se.s ont (re)découvert le plaisir de conduire Porsche, version neutralité carbone.
Paris, capital of fashion. For Fall-Winter 2023 Fashion Week, Alexandra Gurain and Caroline Daur were driven to the various shows by our VIP drivers at the wheel of a 100% electric BMW i7 and BMW iX.
It was on the Bosch tracks, near Reims, that Tag Heuer carried out its 2023 back-to-school team building with DRIVING EVOLUTION. Driving and discovery program with their partners Porsche France and Maison Ruinart. A real pleasure for all the participants and a rediscovered team cohesion.
It is around Les Baux de Provence and the Alpilles Regional Park that Hyundai Motor France gathered the press to present its new 100% electric vehicle, the Ioniq 6. On the program, a 100% DRIVING EVOLUTION menu with a Press conference & Chef table in a modern and design universe, to talk about Cx and Streamline about the latest of the great successes of the Korean brand.
From Dakar to Paris, the Porsche 911 is at home everywhere! It was during a shoot this week that our teams were able to accompany Porsche France to the heart of the capital for an extraordinary new project, for images that passers-by will remember for a long time! See you soon for new adventures!
Think, design, create! We are proud to give visibility to the things that make sense Woolmark, supplier of the new team kit of Nissan Formula-E Team, entrusted us with the creation of a stand to highlight their technical and responsible products specially created within the framework of their partnership.
Our Product Genius Porsche Manufaktur were present throughout Retromobile 2023 week to accompany visitors and brand enthusiasts in its history. From the most legendary Porsche models like the 911 GT3 RS, the 993 or the 911 3.2L to the most recent like the 911 Dakar, all were there to underline the heritage of the Stuttgart manufacturer.
When Toyota hydrogen reaches new heights! Toyota France & Energy Observer have joined forces at the top of the Alps in the resort of Avoriaz by offering visitors a village dedicated to energy transition. After breaking the world record for distance covered, we are proud to be once again alongside Toyota France, to provide them with our logistical support at altitude.
We are proud to have accompanied McLaren Paris and Edouard Schumacher on this great project during the filming of season 3 of Emily in Paris.
This year again, Porsche and DRIVING EVOLUTION are organising their Winterland in Méribel, and creating the highest Pop-Up Store in Europe. With the flagship model, the Porsche Taycan Cross Turismo, come and discover the many activities and services that our teams offer you at the top of the slopes, as well as in the resort, and enjoy a moment of relaxation in front of the restaurant d'altitude, the ROK . From December 20, 2022 to March 5, 2023, our instructors will be able to test drive one of the two 100% electric models in the Porsche range to potential future interested parties. Indeed what better place than the snowy passes to try the versatility of these Porsche Taycans. A 100% electric experience for winter tests rich in sensations and discoveries.
1 single lap is enough to experience great emotions! The guests experienced it with the PIRELLI HOT LAPS F1 experience in Alpine for the last Abu Dhabi F1 Grand Prix Congratulations Alpine F1 Team for this first season!
After the reveal last October of the new Alpine A110R, the Radikal Nacht evening was held in Berlin. Our chauffeur service has made itself available to the Alpine Management Committee and its teams. Thanks to Alpine and Vice for the organization
Toyota GR Trackday in the South of France It was under the sun that the tests of the Toyota Gazoo Racing range took place on the Var circuit. The opportunity for the guests of the Toyota network to carry out baptisms in Toyota Supra GT4 alongside Julien Piguet.
A timeless moment in the streets of the capital for the launch of the Tag Heuer 2.7 RS edition watch in reference to the emblematic Porsche model.
24 hours on the grounds of the Monte-Carlo Rally. Discovering the Gazoo Racing experience, we were co-drivers of Toyota France for the press tests of the GR range at the Col de Turini. The opportunity for journalists to fully discover the world of rallying on closed roads at the wheel of the Toyota GR86, the Toyota GR Supra and the Toyota GR Yaris.
The Dakar is back in Paris for a fun day with Toyota.
Cap on the 24th edition. For the new edition of Les Voiles de Saint Tropez, we accompanied BMW to the heart of the village of Les Voiles. The opportunity for the brand to introduce customers, prospects and brand enthusiasts to their 100% electric range alongside our certified instructors.
On the journey of 360º accompaniment. DRIVING EVOLUTION the automotive solutions agency, offers the creation of communication media, CleanTAG, stickers and many other media. Outstanding support! Made using a stencil, an ephemeral ecological paint based on chalk, or with a karcher on the ground, the clean tag is an alternative and eco-responsible means of communication that highlights your events!
On your marks, ready? Go ! MINI organizes e-Racing Days all over France for hundreds of enthusiasts. On the program: track tests in MINI John Cooper Works, road and static workshops, slaloms and accelerations at the wheel of MINI Electric and MINI Hybrid.
When Bibendum gest invited on track! The Michelin RDI Campus invited the lucky winners of the competition to the Ladoux circuit. Customers and influencers came together to live the Michelin experience and discover the brand's new sports road tires: Pilot Sport 5. Customers were able to alternate between coaching on the track by car and road trip on the roads of the Puy de Dôme on motorcycles.
1000 hp on the way to the start of the school year. Tailor-made tests for Charles Pozzi Ferrari customers, at the wheel of the Ferrari SF 90 Stradale.
In neighboring land, once again, guests, vips, journalists and influencers were able to perform baptisms on the Autodrome Internazionale Monza for the Italian GP in Alpine A110S. A pleasure to accompany Alpine Cars and Alpine F1 Team on the PIRELLI HOT LAPS F1 event
From the fashion trend to the electric trend. On the occasion of an exceptional ELLE evening at the Ritz, our concierge service and private drivers accompanied the VIP guests at the wheel of the 100% electric Porsche Taycan.
Under the spotlight. On the occasion of a private party organised by Edouard Schumacher, we were present to immortalise this moment alongside Alpine Cars, Laurent Rossi & Luca de Meo.
18 holes in the 4 corners of France: at the Lexus Golf Cup France, golfers discover the range of hybrid vehicles. Experiences, exchanges and test sessions in the heart of the golf courses, supervised by our Geniuses. Thank you Agence Swing & Lexus France for your trust.
French know-how. The Alpine A110 Sastruga adventure continues! Filmed during the Monaco Grand Prix, our objective turned to the French Touch 2022 event for the creation of digital content. The not-to-be-missed summer event at Galeries Lafayette Boulevard Haussmann, Paris.
After Goodwood, Aston Martin crosses the Channel to find the roads of Le Mans Classic. A historic event that brings together the most beautiful car brands in the world on the same circuit, that of the 24 hours! Guests and participants were able to discover 12 models from the Aston Martin range.
4 (years), 3, 2, … 1 … Le Mans Classic is back! On the legendary 24-hour track, BMW Classic models shared the track, leaving room for baptisms to discover the latest models from the BMW M range.
A silence that gives way to music! Festival-goers and artists met this weekend in La Rochelle for the Francofolies festival, of which Volvo Car France is a partner. During this weekend, the brand's guest journalists and influencers were able to take advantage of a personalized programme. With road tests at the wheel of the range of 100% electric and plug-in hybrid vehicles, as well as the discovery of the city.
It's not the yellow jersey but the last Honda Civic that has traveled the roads of France. The entire dealer network welcomed customers and prospects for test drives.
An experience that lasts! Once again this year, guests, vips, journalists and influencers were able to perform hot laps on the Silverstone Circuit for the F1 British GP in Alpine A110S. A pleasure to accompany Alpine Cars and Alpine F1 Team on the PIRELLI HOT LAPS F1 event
La Piste Bleue Back at the start of the year on the Zolder and Laquais circuits. Next meeting at the start of the school year on September 2, 2022 at the Valencia circuit in Spain Registration: www.lapistebleue.com
The Range Rover Velar posed in front of the M6 cameras for a shoot in the essential places of Paris. See you at the start of the school year on M6 Turbo to find the subject Land Rover France!
Les expériences Porsche ! Partout en France, les centres Porsche accueillent clients et prospects pour leur faire vivre différentes expériences autour de l’univers Porsche : roadtrip , présentation produit, expérience off road.
PASSION TOUR BMW: Season 2 Episode 1 The PASSION TOUR BMW returns for a new 2022 season. First meeting at the Le Mans circuit with more than 50 cars in management, 150 customer cars and more than 700 people present during the weekend. See you this Saturday for episode 2 at the Nevers Magny-Cours circuit!
Lyon hosted the Toyota Aygo X for a week for its national press launch, with colorful and spicy test drives in the heart of the city of lights.
They electrify the red carpet! For the 75th edition of the Cannes Film Festival, BMW becomes the official partner of this event for the first time. With more than 200 electrified vehicles made available, our teams ensured the logistical and technical part throughout this magnificent fortnight.
Sports mode: Activated! Our geniuses accompanied Land Rover on the occasion of the reveal of the new Range Rover Sport.
An elevated view on the roof of the Porte de Versailles Pavilion for the training of the New Toyota Aygo X During 15 days of training, 1000 people were trained and discovered the new urban SUV.
A Grand Prix is immortalized! Creation of content and Hot Laps during the Monaco Grand Prix around the Alpine A110 S Sastruga designated by the 3 Obvious artists.
After being the best pilots of their generation, our private drivers continue to push their limits as official pilots of the Top Gun Maverick preview. They are responsible for providing VIP service at the controls of a Porsche 911T and a Porsche Panamera 4S E-Hybrid, for a special mission that no pilot would have ever imagined.
Have a fine palate at the Grand Palais Éphémère: Opening of the 7th edition of the Taste of Paris festival. Gourmet gourmet meet at the Grand Palais Éphémère to taste the best of the greatest restaurants. We will be there alongside Lexus France with a private chauffeur service and a dedicated concierge service.
Hot Laps for Mercedes Formula-E VIPs during the Monaco E-Prix
Throughout 2022, the Jeep Academy was again managed by DRIVING EVOLUTION. After two editions marked by confinements and a smooth resumption of automotive activity, Jeep has once again trusted Extreme and DRIVING EVOLUTION to set up its major event for customers and prospects: The Jeep Academy. At the wheel of the most rugged electrified off-roader, the Jeep Wrangler 4xe, as well as the entire hybrid fleet of the American manufacturer, the guests were able to spend a day filled with various workshops, highlighting the qualities of franchisors of these icons. , as well as their technological modernity. See you on the next date?
During the finals of the Rolex Monte-Carlo Masters, our genius accompanied Bentley Monaco to present the new Bentley Bentayga Hybrid to customers of the Hotel Metropole Monte-Carlo.
Ongi etorri in chilli country Roadtrip in the Basque country for the tests of the new Hyundai Bayon. Passage on the roads of Bayonne, Biarritz, Saint-Jean-De-Luz and Espelette. Then stop at the Zozaya butcher's shop for a tasting before the press conference at Le Garage hotel.
Easter Cups Opening of the season in FFSA GT4 on the Nogaro circuit. Julien Piguet and @Alban Varutti on the podium twice in Pro-Am this weekend: Race 1 | P3 Race 2 | P1 See you at Magny-Cours for the next FFSA GT4 France stage on May 14
From City to Country: Land Rover Road Trip The members of the Land Rover club met at the Molitor Paris hotel, before traveling the bucolic roads of the Chevreuse Valley to discover the historical and gastronomic heritage
How can a factory aim to be zero emissions? On the occasion of World Water Day, Toyota France responded to this issue during a press conference at its Toyota Yaris and Toyota Yaris Cross production plants in Onnaing.
Team Alpine blue or team Alpine orange? The very last Alpine A110 S was out on the Bugatti Le Mans circuit for an Exclusive Drive weekend!
An energy Made In France Lifestyle influencers and journalists gathered for the Flexfuel E85 Jaguar Land Rover tests. Roadtrip and offroad in the heart of the Alsatian country, workshops to create cocktails and flexitarian dishes, overnight stay in a hytte at 48° North and discovery of the Achillée estate.
United in Joy Convention: BMW Fast Start & MINI Camp A week full of new products and sharing for the BMW France & MINI France network teams. It is with passion that our team of 60 people brought their logistical expertise to the management of the 180 electrified cars and were thus able to carry out more than 1,500 tests!
Today is the return of F1 pre-season testing for Alpine and it is also the start of registration for La Piste Bleue Register now: https://www.lapistebleue.com/ During these days you will be able to take full advantage of your Alpine A110 on the circuit, all supervised by qualified instructors.
In the lands of Fernando Alonso Alpine Grand Opening Tour, our teams crisscross Spain for testing of the latest Alpine A110 GT & A110 S
Ligne d'arrivée du Monte Carlo Historique après 2711 km pour Renault Classic Notre équipe a accompagné les 4 équipages dans le projet et la logistique du 24ème Monte-Carlo Historique.
A New York setting in the heart of Paris Influencers took us on a trip during the Volvo C40 Recharge tests, thanks to our tailor-made concierge service for Volvo France for the media.
Take off your skis and enter the Porsche Winter Brand Pop Up universe in the heart of the Val-D'isère resort Our team accompanies you in the discovery of the Taycan Cross Turismo 100%
Josselin and Florian, two official Porsche France Product Geniuses, established for several years at the Porsche Experience Center Le Mans, are members of the DRIVING EVOLUTION family. They supervise various missions such as personalised deliveries, exclusive configurations. They are also present throughout the year at various events, shows, presentations with PORSCHE FRANCE and its network.
BMW ELECTRIFY YOUR EVENT TO ELECTRIFY YOUR DREAMS An experiential program accompanied by Driving Evolution drivers to celebrate the release of the 2 new BMW electric models.
What could be better than trying out your Ferrari SF90 before ordering it for Christmas? These are the tailor-made tests set up for Charles Pozzi customers from December 1 to 17, 2021
The new Volvo C40 Recharge is on the rise. Press tests of the first 100% electric crossover. LOG BOOK : / Press conference / Road tests off the Paris Basin / Visit of the farm @natureurbaine_paris / Full port for the visit of @nauticparis
BMW PASSION TOUR - (Re)wind on 2021 7 circuits, 9 days, 2400 tests A year rich in emotions and full of encounters! Thank you to BMW France for your trust and to the 2000 enthusiasts!
Cap (Ferret) towards electric Journalists found themselves on the roads of Bordeaux, on the occasion of the release of the 100% electric Toyota PRO-ACE CITY EV Total immersion with an excursion in an electric pinnace on the basin and the discovery of the profession of oyster farmer.
A week of autumn at the Domaine des Vanneaux! Launch of the new Lexus NX Hybrid and Plug-in Hybrid for the Lexus network. Thanks to Lexus France & Domaine des Vanneaux.
VROOAAW Hyundai x Michel Vaillant is the story told to journalists on Alsatian roads: VOLUME 1. Discovery of the N Line range VOLUME2. Pit stop at Sebastien Loeb Racing VOLUME3. Limited edition of the Hyundai i20 N Line Michel Vaillant
GR Track Day on the West Parisian circuit for testing the Toyota Gazoo Racing range A day full of encounters and wonderful experiences. Bonus: baptisms in Toyota Supra GT4 alongside Aurélien Panis
From car racing to running there is only one step. We are delighted to have accompanied Hyundai during the Adidas 10K Paris.
Porsche | Takuma A great collaboration, which we are delighted to have supported!
Alpine x Felipe Pantone
A quest for sensations that continues! Road tests, circuits, offroad: we were there to introduce you to the wide range of the German manufacturer. This is the Porsche Roadshow!
New from Strasbourg for Tag Heuer x Porsche! We had the pleasure of supporting Tag Heuer & Edouard Genton in the production of a video for the opening of the new boutique on rue du Dôme, all at the wheel of the Formula E Porsche 99X. See you soon to find out the result!
The BMW PASSION TOUR adventure continues. In this month of September, our teams were present on the Circuit du Laquais and that of La Ferté Gaucher. Programs always rich in sensations with: coaching on the new BMW M3 and BMW M4 and the M range as well as road tests based on electromobility. And as a bonus, baptisms with Ari Vatanen! Next meeting on October 17 on the Le Mans circuit.
New colors are coming to La Piste Bleue by Driving Evolution! Today 42 participants had the pleasure of sharing their Alpine passion together on the Laquais circuit. Don't miss the last meeting of the year, Friday October 1st at the Mettet circuit. More information and registration on +33 (0) 772 110 110 or via contact@lapistebleue.com https://www.lapistebleue.com
DRIVING EVOLUTION and Lexus offer you an idea for a weekend outing! Meet at the Grand Palais Éphémère at the Taste of Paris event to taste delicious meals, we will be there alongside Lexus.
Heading south, for the press tests of the Toyota Yaris Cross. A road trip on the most beautiful roads in the Nice hinterland, and a visit to the Toyota European Design Center, where the car was designed.
DRIVING EVOLUTION is proud to support Porsche Centers in the organization of their events throughout the year! Thanks to them for their trust and loyalty. Here a magnificent Track Day with the Porsche Center Arpajon.
End of our summer at Le Touquet Paris Plage with Jaguar and Land Rover France. Thank you for their trust!
When the stag replaces the horses this summer at DRIVING EVOLUTION, a shoot in the heart of the capital.
La Piste Bleue by Driving Evolution on the Pôle Mécanique Alès Cévennes. It was under a bright sun that owners, future customers, or even MV AGUSTA guests shared an unforgettable day around the Alpine passion. Our next meeting will be September 16 on the circuit de l'Ouest Parisien. In the meantime, happy holidays to the Alpinists.
Last week, our teams supervised the Porsche press tests for the arrival of the brand's latest 100% electric model: the Taycan Cross Turismo. A magnificent spot combining off-road and breathtaking landscapes to demonstrate the capabilities of the Taycan. Thanks to Porsche France for their trust!
This summer in Le Touquet is an opportunity to experience an unusual adventure with Land Rover France! Tests, off-road, but also a dinner and a night in the middle of nature facing the sea in the latest Defender!
This time, it was not the silver arrows in the spotlight on the mythical Monaco route but the brand's sports range. Thanks to Mercedes Monaco for their trust.
Since Thursday, the agency has been in Silverstone for the F1 British GP and supports Alpine and Alpine F1 Team on the PIRELLI HOT LAPS F1 event. Every day, guests, VIPs, journalists, influencers are passengers of our pilots for track baptisms on the Grand Prix circuit in Alpine A110S. What a pleasure to find an F1 paddock and especially fans and public in droves!
For the occasion of the Road to Taste evening, Lexus and Driving Evolution have set up an unusual Parisian journey in the atmosphere of the brand, combining fooding and automotive experience.
Our instructors accompanied Ferrari Scuderia Monte Carlo customers on the bends of the Côte d'Azur. A total of 197 tests on the latest models of the car manufacturer from Maranello.
The Jeep Academy is back. First session performed at Chateau de Thenissey! Participants were able to discover the all-terrain and off-road capacities of the 100% rechargeable hybrid models.
The MINI RACING DAYS tour is back on the Circuit du Laquais and the Circuit d'Albi. A program in the image of the brand, versatile and strong in sensations with: / Introduction to MINI GP and coaching on the circuit, / Road tests on the electric – hybrid range, / Off-road course with ALL4 technology presentation 150 participants per date with a fleet of 20 MINI See you on July 13 on the circuit de Chènevières!
Last weekend was the Classic Days at the Circuit de Nevers Magny-Cours. The opportunity for our team to run the HONDA brand test center and for Creative Event to organize the reveal, to the network, of the brand's brand new model, the HR-V and HEV hybrid SUV.
What a weekend on the Magny Cours circuit with BMW! Between coaching and baptisms on the F1 track, road and off-road tests, our teams were able to deliver a real message: the pleasure of driving! Never 2 without 3, see you on September 10 at the Circuit du Laquais this time
The 2021 Alpine Blue Piste is on again! Last Friday, we met Alpine and its customers on the Haute Saintonge circuit. Driving, coaching, A110 Cup baptisms and many other brand experiences! Next meeting on July 22 at the Pôle Mécanique d’Alès. Information and registration on +33(0) 772 110 110 or via contact@lapistebleue.com
Press tests of the 1st 100% electric SUV from the Swedish brand, Volvo A concierge service has been set up for this Volvo XC40 Recharge Twin available to journalists!
Launch of the new Bridgestone Potenza Sport tire through a roadshow on the most beautiful French circuits. Our teams supervise dynamic workshops and track driving sessions to demonstrate the qualities and performance of the new tyre!
Kick-off of the first date of the BMW Passion Tour 2021 on the Paul Ricard circuit. See you on the @circuitmagnycours circuit for the next date.
WORLD RECORD! We are proud to have accompanied Toyota in their world record for the distance of a hydrogen vehicle. 1003 km traveled with the new Toyota Mirai in a single charge!
Launch of the Porsche Taycan Cross Turismo tour. Trials between land and sea to bring the DNA of the new Porsche Taycan Cross Turismo to life for customers.
“Hello, your Ferrari test is confirmed this Sunday at 10:00 a.m. at your home.” Tailor-made test drive set up for Charles Pozzi Ferrari customers.
Have fun in a 100% electric Porsche Taycan
Bugatti Test Drives for a very small number of privileged customers, in compliance with sanitary conditions.
Always respecting barrier gestures, DRIVING EVOLUTION supports the opening of the Roadshow Porsche 2021 season, on the Circuit de l’Anneau du Rhin!
Press test drives of the new 100% electric Toyota PROACE utility vehicle from our premises. On the program, road tests and demonstration of the vehicle's capacity.
Launch of the NEW MEGANE R.S. in its network last Thursday in Lyon!
A team, a common passion, a single objective: to satisfy you! Driving Family.
DRIVING EVOLUTION accompanied the NOVABOX agency on 2 events to launch the New PEUGEOT Landtrek in the Africa Middle East region.
DRIVING EVOLUTION contributed to the photo and video shooting for the press of the new Peugeot 508 PSE (2021) on the Le Mans circuit. A shoot produced by White Bear Films and directed by Antoine Elizabé Could this be a taste of Peugeot Sport's return to the WEC?
DRIVING EVOLUTION is proud to support these two icons of design, quality and innovation, Porsche and TAG Heuer, as part of the announcement of their partnership. Great stories to come...
DRIVING EVOLUTION E-RACE To continue its development in digital DRIVING EVOLUTION organised its first E-RACE on Gran Turismo Sport The opportunity to support a cause important to us, through the association Du Sport et Plus which supports hospitalised children The live replay is available on our Twitch channel (link in bio) There is still time to live or relive this exceptional evening We look forward to meeting you for the next live A big thank you to our instructors and guests for putting on the show Thank you for responding to this first edition.
Precision, elegance and technicality are the key words of these worlds that come together and collaborate together. As part of the partnership between Porsche France and Tag Heuer, DRIVING EVOLUTION carried out the tests for customers of the Tag Heuer Opéra boutique. Giving customers the choice of an experience behind the wheel of the electrifying Porsche Taycan or the iconic Porsche 911.
What better place than the mountain to try out the versatility of these Porsche Taycans? Our teams organized winter testing in Chamonix and Megève for Porsche France. A 100% electric experience in the heart of snowy landscapes.
To end the year 2020, our DRIVING EVOLUTION instructors and drivers were at your disposal to accompany you in your traditional Christmas shopping session. DRIVING EVOLUTION organised, for Jaguar France, a unique experience, 100% free and 100% electric, in the heart of Paris aboard the Jaguar I-Pace SUV. An event in collaboration with the Chrono Passion and Alain Martinière boutiques.
1000 horses in the heart of Paris. DRIVING EVOLUTION organised at the end of the year the tests of the very last Ferrari SF90 Stradale for some privileged customers Charles Pozzi Ferrari. A convincing operation, with more than 3000 km of tests carried out! A unique experience for potential buyers who can then feel the technologies and all the know-how of Ferrari, acquired in F1.
This week, Toyota France organized a digital training for its Toyota Gazoo Racing network on the Circuit de l'Ouest Parisien. Despite not being able to gather, dealers were able to enjoy a demonstration of the New GR Yaris' capabilities on the track, and detailed training by Takoma Can't wait for the recovery so that we can all meet around cars
Checkered flag for the 2020 season of La Piste Bleue Alpine. Despite a truncated season due to the pandemic, La Piste Bleue Alpine by DRIVING EVOLUTION was able to stop over on several circuits this year, and give current owners and future buyers a smile from ear to ear. See you next year for a full season?!
Throwback to a shoot around Porsche electromobility. This week, our teams criss-crossed the Bassin d'Archachon to highlight the hybrid and electric ranges of Porsche France. Between Cayenne Hybride, New Panamera and Taycan, we no longer knew where to turn. And you, what is your favorite?
New universe for the DRIVING EVOLUTION teams with the Jeep Academy program. In collaboration with Extreme, we organize off-road tests and various new workshops highlighting the new electrified Jeep range. A great program for clients and prospects
End clap for the Renault Sport Days at Paul Ricard! A real gathering weekend for the Renault Sport community with various events for owners and lovers of the diamond brand, including celebrating the 25th anniversary of the spider. With on the program driving sessions, parades of enthusiasts, road tests, baptisms, meetings with experts and pilots, all in a village with many activities. A big thank you to the 500 guests who were able to make this gathering a moment of conviviality, respecting the barrier gestures.
For its big official premiere with MINI, DRIVING EVOLUTION organized in collaboration with Magic Garden an exceptional day for brand enthusiasts. On the program at the Linas-Montlhéry Autodrome: - Circuit driving - Speed Ring - Off Road - Introduction to the electrified range and PHEV Our instructors have made every effort to satisfy customers and prospects.
The Porsche Roadshow continues everywhere in France, with once again extraordinary activities for the guests of the Porsche Centers. This week, the Centers Porsche Tours and Orléans are in the spotlight! An ever more complete program with circuit, off-road, static and 100 % electric #taycanexperience!!
No rest for the wicked ! DRIVING EVOLUTION accompanied BMW France and BMW Normany Avenue with its Product Genius. Many contacts and a (relative) proximity found with detailed explanations from our instructor. Hapy holidays
Avant-garde technologies: this is what was offered to the 10 privileged customers invited to the Tag Heuer boutique on the Champs-Élysées for the launch of the limited edition celebrating the 160th anniversary of the Chaux-de-Fonds brand. Everyone had the pleasure of also trying out the latest Porsche Taycan and 992 accompanied by our instructors. A happy Porsche France & Tag Heuer alliance, which combines passion and technology, to the delight of the lucky evening guests.
A few days ago, DRIVING EVOLUTION accompanied Toyota France and journalists for a roadtrip from Paris to Normandy. On the program, road tests with the latest Toyota Supra GR, lunch in Deauville and track tests with the Toyota Supra GT4 of Aurélien Panis. A great fun day for a successful introduction!!
Here we go again for the 2020 Porsche Roadshows! Since June 20, we have resumed the network tour of Porsche France which takes us on a tour of France. This year, in addition to road tests, two hours of experiences for each guest: circuit, Off-road, static workshops and a 100% electric test #taycanexperience!! See you soon on the next dates
Come and meet the DRIVING EVOLUTION teams and try out the latest 100% electric or hybrid BMWs and Minis. See you on Thursday, July 2 for the opening of the tour!! See you soon on the roads
This weekend, we took over the Connect Cafe Porsche. A good opportunity for Porschists to take advantage of the Product Genius DRIVING EVOLUTION explanations and share their passion over breakfast. Thanks to the Porsche Arpajon Center
Focus Staff: Today, we highlight one of our most loyal instructor: Stéphane Instructor for more than 10 years at DRIVING EVOLUTION, Stéphane is a versatile instructor, capable of managing a group of enthusiasts as well as supervising road tests. Thanks to his experience and his professionalism, he is one of our best referents.
From May 14, we resumed our events with a Honda e tour throughout France! On the program, more than 3 months of touring the network to introduce you to the electric city car by Honda France. Head to the dealership to give it a try!
Race For Care DRIVING EVOLUTION participated in the starting line of the Race For Care tournament! A very nice idea from Audience to support caregivers and scientists in the fight against Covid-19.
After training our teams at Honda France, we can't wait to resume our 3-month tour on the roads of France to present the Honda e to the network and to future buyers! See you soon, we hope!!
Alpine will be back!! The Alpine La Piste Bleue program, reserved for owners of new-generation Alpine A110s, is back once again this year for a third season. A program turned upside down by health news, but still as complete, and which will make you vibrate! See you soon on the European circuits
Solidarity action against Covid 19 / DRIVING EVOLUTION With our volunteer team of 15 drivers, we transport the nursing staff from other regions as reinforcements to the Parisian hospitals on a daily basis. Thank you to our teams for their dedication and to BMW France for the car loans.
Early March, we were together with Renault Sport to bring together the happy owners of the Megane Trophy-R on the Circuit de l'Ouest Parisien, but also members of the Renault Sport network. Enthusiasts were able to enjoy a day organised around several static and dynamic workshops, as well as track baptisms and a driving session with the Trophy-R saga. A beautiful day to remember.
End of the BMW xDRIVE TOUR 2020! On the snow fronts of Courchevel and Val d'Isère, the teams had skiers try out the xDRIVE range. A true sporting and hybrid pleasure for all
The season is over, now it's time to go home! We were delighted to be able to give the Land Rover range a try and introduce you to the all-new Land Rover Defender at the Hpotel Le Yule in Val d'Isère. See you soon for new adventures together
DRIVING EVOLUTION trains its teams in its brand new Porsche Taycan training center with the official Product Geniuses of Porsche France, who are part of the #drivingfamily. On the program, theory and practice with a road test of the first 100% electric Porsche. Thanks to Porsche France for allowing us to organise such a great day. Hurry to share it with you.
The Alpine Winter Tests are until Saturday in Méribel and Megève with the DRIVING EVOLUTION instructors. Come try the Alpine A110s with our instructors and enjoy the latest snowfall.
The love of wide open spaces. Always come and meet us at the Hôtel Le Yule in Val d'Isère to try out the latest Jaguar models in a majestic environment.
After more than 550 days of non-stop presence, 7 displays in 5 different cities, more than 20,000 brochures and 2,500 test drives, the Mitsubishi Pop-Up Stores have closed their doors. An extraordinary event from all angles, which will have enabled DRIVING EVOLUTION to break records for duration and volume for the same activation. Many thanks to Mitsubishi Motors France for their trust and to the Geniuses for their involvement.
Would you like a little road trip in the mountains in a Porsche? This is what Porsche France offered to several privileged journalists and bloggers last week, around Méribel and the hybrid range. A real moment of pleasure and passion all together!
Female focus in the DRIVING EVOLUTION staff Alice and Morgane joined the office last year, after an internship during which they demonstrated many qualities and values close to ours. Appreciated by all the teams and full of talent, their freshness, their joie de vivre and their kindness make them important members of @drivingevolution, both in the office and during events.
Continuation of the DRIVING EVOLUTION 2020 winter season, with a world premiere for the Porsche Taycan at the top of the slopes of Méribel. Come and visit the Porsche bubbles in front of the Restaurant d'Altitude Le Rok all season long and discover the exhibition of the highest electric vehicle in the world!
Cut! End clap for the BMW France "Fast Start Behind the Scenes" organized by Auditoire. A week under the theme of cinema at the Provence Studios in Martigues where 1700 guests were able to enjoy numerous shows and workshops supervised by our instructors.
As discreet as a feline hunting its prey!! Come and test drive the Jaguar I-PACE with our teams at Hôtel le Yule, in a setting as quiet as it is majestic.
What brand represents the DNA of the mountain more than Alpine? It was therefore natural for the brand to return to snowy lands to have the A110 tested in the resorts of Méribel and Megève. Come and meet us in the resort to enjoy an exceptional setting!!
DRIVING EVOLUTION is once again present in French ski resorts this winter. This year, Land Rover has chosen Val d'Isère and Hotel Le Yule to showcase the latest Land Rover Defender. Meet on the snow front to try out the range and come and discover the latest generation of the most legendary adventurer!
It's back to school, and we're flying towards 2020!! See you very soon for new crazy events.
End clap on the Roadshow PEUGEOT ELECTRIC TOUR produced by Cherry Moon, the biggest automotive event ever organised to date in the history of electric vehicles in Europe. For 2 months, a team of 10 Product Geniuses have been evolving in parallel throughout France through the PEUGEOT France network to explain and have customers and prospects try out the new PEUGEOT e-208. More than 250 days of events, 110 sites/cities visited throughout France, almost 10,000 tests carried out, a record number of cars sold directly after the tests. We wish this new 100% electric car great commercial success.
500: this is the number of tests that the genius DRIVING EVOLUTION carried out by presenting the new Honda CRV and its Hybrid technology to you, both statically and dynamically throughout the Honda France network.
The 2019 Porsche and DRIVING EVOLUTION RoadShow is coming to an end! We will remember the smiles of the participants and the discovery of the Porsche range across France. See you in 2020?
8 months - 57 concessions - more than 3000 tests - 35,000 km traveled The M Town Experience Tour 2019 has kept all its promises! We look forward to seeing you in 2020 for even more passion!
Introducing today our second official Porsche Product Genius, Florian. Passionate about cars, Florian is a versatile instructor equally at ease in the static and dynamic presentation of vehicles. Since this year, he has been one of Porsche's two Product Genius referents. He allows customers to benefit from his experience and his passion during the configuration and then commissioning of their new Porsche.
Fin de saison pour La Piste Bleue by DRIVING EVOLUTION pour Alpine ! Un deuxième cru riche en sensations à bord de l’A110 à travers l’Europe. On se voit en 2020 pour la saison 3 ?
Road Trip between Paris and Reims with Ferrari Portofino and GTC4 Lusso. What better way to escape and visit the Champagne vineyards as well as the cellars of Veuve Clicquot? This is what Ferrari and the DRIVING EVOLUTION instructors recently offered to a privileged few at a magnificent event organised by the Lagardère SE agency.
Discover the new P Zero Trofeo R on the Circuit Paul Ricard. This is what DRIVING EVOLUTION and Pirelli offered to some supercar owners during the last GT4 FFSA round. A unique experience between sensations and efficiency... who's next?
To celebrate Citroën's 100th anniversary, Novabox and DRIVING EVOLUTION are organising the Origins by Citroën Days by traveling through the network across France.
The Porsche Roadshow is everywhere in France! Last week, we were on the Circuit de Clastres with the Center Porsche Reims for tests of Porsche Macan and Porsche 718 Cayman on track. Can we see you on the next date?
After 52 years of career and an exceptional track record, Jeannot has decided to hang up the gloves. Thank you for all your good humour on our events all over the world!! We hope to see you again soon for new stunts.
Just after Les Voiles de Saint Tropez, our pilot Marc continues today with a BMW i8 shoot with Nico Rosberg on the Castellet circuit. We'll talk about it very soon!
The Porsche Roadshow with DRIVING EVOLUTION continues its tour on the roads of France! It was near Nantes that the last edition took place with the program of discovery of the range by the care of our instructors. See you next time?
For the 20th anniversary of Les Voiles de Saint-Tropez, DRIVING EVOLUTION and BMW France were once again present to introduce customers, prospects and brand enthusiasts to the BMW range alongside our instructors. As every year, the event had the wind in its sails!
After 6 days, the 2019 Lyon Motor Show saw its more than 60,000 visitors discover brands such as BMW, Mini, Mitsubishi and Honda with the help of the 10 DRIVING EVOLUTION instructors present on site.
The track is never blue enough! This time it was at the Mechanical Pole of Ales that La Piste Bleue by DRIVING EVOLUTION and Alpine was held. Good weather, free A110s, delighted customers, what more?
Last weekend, the first BMW DRIVING Experience of the year took place at Magny Cours, during which customers were able to perfect their driving techniques on and off the track accompanied by DRIVING EVOLUTION instructors.
DRIVING EVOLUTION is very proud to have supported Bugatti's Grand Tour 2019, from Milan to Molsheim in collaboration with the Pure Travels agency and congratulates its teams for their exemplary management of the 25 vehicles and the system put in place.
During the event, DRIVING EVOLUTION instructors introduced the Ferrari range to players and guests of the Hublot Gold Cup 2019 on the magnificent Swiss roads. What to attack back in shape!
FocusStaff. Today we honor Josselin. Passionate about Porsche since childhood, he is our Product Genius referent of the brand. Since the opening of the Porsche Experience Center in 2015, he has allowed new owners to benefit from his knowledge and knowledge. Last year, Josselin graduated Exclusive Manufaktur Genius, making him the finest specialist in France.
Last weekend, DRIVING EVOLUTION was present at the Val d'Isère show where our genius and instructor presented to you, among other things, the Mitsubishi Outlander PHEV and L200 in statics and dynamics.
DRIVING EVOLUTION and its instructors supervised the Offroad experience organised by the Paris Porsche Centers allowing customers and prospects of the brand to go on an adventure at the wheel of the new Macan and Cayenne, thanks to their knowledge of the technologies and capacities of their Porsche .
The BMW M Town Experience Tour with DRIVING EVOLUTION continues on the roads of France! Our instructors introduced the BMW M range in this magnificent hotel/spa in collaboration with BMW Mantes. See you on the next one?
A tour between Paris and Reims in a Ferrari 812 Superfast and GTC4 Lusso on the initiative of Veuve Clicquot in order to visit the cellars of the house and the Champagne vineyards in the company of Carmelo Anthony? This is what Berluti customers were able to experience, accompanied by DRIVING EVOLUTION instructors, in partnership with the Lagardère SE agency.
Focus Staff: Antoine and Lucas, a powerful duo and account managers, have been involved in the development of DRIVING EVOLUTION for several years thanks to their involvement, creativity and their new vision of the automotive world. Very appreciated by the teams, their sense of management and their relaxation are a joy on a daily basis.
DRIVING EVOLUTION was at the heart of the 24 Hours of Le Mans! You may have even noticed our teams at the level of BMW Motorsport hospitality, customer reception and our pilot instructors on the VIP track baptisms?
For the BMW Paris brunch at the Château du Bois du Rocher, DRIVING EVOLUTION has put the dishes on a grand scale again this year with a system of technical and fun xDrive workshops supervised by its instructors.
Last weekend, DRIVING EVOLUTION and the Renault Sport F1 drivers once again offered VIP rides in the Megane R.S. Trophy R on the mythical track of the Monaco circuit.
On the sidelines of the EPrix de Monaco and the Salon Ever 2019, the Product Genius DRIVING EVOLUTION presented the Jaguar IPace to you at the EVillage, in the magnificent setting of the port of Monaco.
Leg today in the South for the return of the Porsche roadshows. What about you, when are you coming to see us?
DRIVING EVOLUTION recently organised La Piste Bleue at Goodwood, an emblematic temple of British motorsport, to once again introduce the Alpine A110 to customers and guests of the French brand.
On the sidelines of the Formula Renault Eurocup, the first R.S. Days meeting of the 2019 season took place this weekend at Silverstone! SRO and the DRIVING EVOLUTION teams contributed to the success of this event with a whole program dedicated to Renault Sport guests. Organized visits to the teams and paddocks, gridwalk before the races, HOT LAPS in a Megane R.S. were among the activities offered.
DRIVING EVOLUTION was present at the Tour Auto 2019 and made you discover this year again, during the Parcs Fermés, the BMW universe, emblematic partner of the event.
On the sidelines of the Paris EPrix, DRIVING EVOLUTION and Jaguar Land Rover France will introduce you to the New 100% electric Jaguar I-Pace in good company on the forecourt of La Défense as part of a unique journey!
BMW M Town Experience Tour. DRIVING EVOLUTION is on the road with BMW France for a huge tour! Our instructors will make you try out the BMW M range, the new BMW 8 Series and xDrive until the end of November in most of your BMW dealerships and this weekend during the M Town Festival at the Circuit de Nevers-Magny-Cours !
Today, focus on our BMW Account Director, Charles. Arrived at DRIVING EVOLUTION in 2016, Charles is passionate about the brand and its advanced technologies. Thanks to his rigour and attention to detail, he organises events on a daily basis on all terrains. Finally, endowed with a real sense of humour, he embodies the good mood of the agency.
Mitsubishi and DRIVING EVOLUTION extend the Diamond Genius system and introduce you to the new Outlander PHEV in Ecully Grand Ouest and Val d'Europe throughout the year! A third device, the mobile Pop Up Store, is currently located in Créteil Soleil!
The BMW Driving Experience starts in April with DRIVING EVOLUTION!! Precision, competition, GT4, offroad, come and improve your skills surrounded by our teams. More info: bmw-drivingexperience.fr
Exclusive Drive 2019: DRIVING EVOLUTION was present to show you the Alpine A110 on the track!
DRIVING EVOLUTION and its product genius Porsche presented the new 911 992 Cabrio to you at Gims Swiss, the 2019 Geneva Motor Show.
The Alpine mirage!
On this Women's Day, we honour an important member of our team. Smiling, full of humour and just as comfortable in her role as administrative manager as event coordinator, Marion is the soul of DRIVING EVOLUTION. Her professionalism, kindness and quality of work make her a key member of our team.
Focus Staff: Julien, Development Manager, is currently working on the next 10 years of DRIVING EVOLUTION.
From February 15 to March 2, DRIVING EVOLUTION and Continental offered La Pause Sécurité. More than 500 free tire diagnostics for motorists who want them with one objective: safety on the road.
Come and discover for the next two months our Pop Up Mitsubishi Outlander PHEV in Boulogne Les Passages!
FAST START!! BMW France and the DRIVING EVOLUTION instructors were able to introduce network professionals to the new features of the BMW 2019 range through hot laps at Cannes-Mandelieu airport.
The Porsche Winter Tests by DRIVING EVOLUTION continue in resorts! Go to Méribel and Val d'Isère
La Bulle Porsche and the new Macan are at an altitude of 2700m between Meribel and Courchevel! 2019 is off to a strong start for DRIVING EVOLUTION
Porsche roadshow It's the end of the 2018 Porsche roadshows, but we look forward to seeing you in 2019 for new tests with us.
We were present last weekend at the Hotel Barrière Le Majestic in Cannes to present the new BMW 8 Series and the new BMW X5.
End of a great R.S. Filming Days Circuit d'Estoril with Renault! See you soon for beautiful images!
End of the La Piste Bleue 2018 operation. See you next year for new adventures.
Top Tour Renault Minute This year again, a sporting challenge organised to reward the work of the Renault Minute teams.
We have found the best way to approach the weekend!
Mitsubishi Pop-Up Stores. The Mitsubishi OUTLANDER PHEV in the spotlight in the two Pop-up Stores in Ile de France (Créteil Soleil and Val d'Europe). Our Product Geniuses are at your disposal to introduce you to the new Plug-in Hybrid SUV in the range.
Bentley Test Center. Our driver-instructors have traveled to Monaco to show you the new Bentley Continental GT and Bentayga.
BMW M Experience. On the circuit of Nevers Magny Cours, the new happy owners of BMW M spent the day with our driver-instructors. On the program for this day: initiation to drifting, coaching, track baptisms, but above all advice to better understand their new BMW M.
La Piste Bleue. Last week, we stopped over in England, and more specifically at the Goodwood circuit, where our instructor pilots were able to reveal their full potential to Alpine A110 owners.
Paris Motor Show 2018. On the Porsche stand, our Product Genius team was able to tell you about the legendary models of the brand but also about the new Porsche 911 Speedster.
During the Paris Motor Show, we set up a test center with Mitsubishi to let you try out the new Outlander PHEV.
919 Tribute Tour. Continuation of the 919 Tribute world tour in the streets of Paris. A unique moment that the entire DRIVING EVOLUTION team was delighted to supervise alongside Porsche France.
Renault Parade. Here's a little sneak peek of the film we made in the heart of Paris with Renault Classic on the occasion of Renault's 120th anniversary and the Paris Motor Show.
Les Voiles de Saint Tropez. Throughout the event, our teams of driving instructors carried out road tests on board BMW M and i8. A unique opportunity to be able to drive exceptional vehicles.
BMW Ryder Cup 2018. In the heart of the National Golf Villages, our Product Geniuses were able to introduce you to the new BMW X2, X4, i8 Roadster and 8 Series.
BMW M - GT4 Test Center. On the occasion of the French FFSA GT Championship, our driver-instructors were able to have you try out the entire BMW M range. See you at the last stage of the Championship for new tests with us.
This year again, during the Hublot Gold Cup Gstaad, our instructors introduced players and guests to the magnificent Swiss roads aboard exceptional Ferraris.
MEGANE R.S. TOUR. We continue the R.S Tour at the wheel of the new Megane R.S. See you on the next stage of the Megane R.S. Tour for new tests with our instructors.
Experience Days ///M Drifting, coaching, on-track hot laps in BMW M and lots of fun in BMWs Here is a good summary of a typical day during an M Experience Day.
R.S. Track Day At the wheel of the new Mégane R.S., customers of the range were able to make their comeback on the legendary Bugatti Circuit. Unforgettable moments shared alongside our instructor pilots aboard exceptional vehicles.
Back to school The holidays are over, but we are already off on an adventure with the discovery of the new Mitsubishi Outlander PHEV.
Coaching on track, drift, off road, and above all a lot of fun for this BMW Challenge A great reward for the best sellers in the BMW network.
Porsche Roadshow 2018 End of the first part of the roadshows, let's meet in September alongside our instructors for new tests of the entire Porsche range.
Le Mans Classic 2018. 3 days of hot laps on the mythical circuit of the 24 hours of Le Mans. Can not wait for next year !
Alpine is Back. First track tests of the new Alpine A110 for the happy owners of the First Edition. A real moment of pleasure for a rebirth, and a rediscovered passion. See you at the next dates throughout Europe.
2nd edition of the MINI Brunch. When culinary passion meets driving pleasure.
On the Castellet circuit, our drivers made the show during the Renault parade moments before the Grand Prix.
The return of the Grand Prix to France is something to celebrate. A memorable F1 show on the Old Port, produced by our drivers.
BMW 24h of Le Mans Great return of the BMW brand for this mythical race where our Product Geniuses made you discover the BMW M range through a shuttle service and hot laps on the track.
Michelin Track Connect 2018 On the Almeria circuit in Spain, we introduced Michelin's new connected tires, a very promising new technology. 3 intense days with on the program, driving on the track in a Porsche Carrera S and a Ferrari 488 GTB and tests in a Porsche 911 GT3.
Hot laps in R.S.01 with Alain Prost, Nico Hulkenberg and Carlos Sainz followed by filming for Renault Sport and Renault Sport F1 at the 2018 Monaco GP The weekend will have been intense
Taste of Paris 2018. At the service of good taste. This year again, DRIVING EVOLUTION supervised the partnership of Porsche France with Taste of Paris.
Jaguar I-Pace Tour 2018 On the forecourt of La Défense, we organised the static presentation of the English brand's new 100% electric vehicle and its charging system.
Behind the scenes at Sauber F1 Team and Alfa Romeo, our Product Genius was able to present the specificities of F1 and the Swiss team to the brand's guests.
On the weekend program the (re)discovery of legendary cars from the Honda brand.
Porsche Spring Meeting X Classic Days. Two legendary events for a sporting weekend
Renault Sport Track Days Kick-off of these track days on the Spa-Francorchamps circuit again this year. A perfect start at the wheel of the new Mégane R.S.
Tour Auto Optic 2000 2018 End of the 27th edition of the Tour Auto Optic 2000 with BMW! We are already looking forward to meeting you next year.
Porsche Roadshow 2018 The tour of Porsche Centers in France continues. A new recruit has joined us for the trials.
Paris ePrix 2018 Our Product Geniuses were in the eVillage to introduce you to the new Jaguar I-PACE, alongside Sunday's race.
Alongside the Creative agency, we organised the Challenge Civic Experience day. On the program, tests of the Honda Civic Type R but also hot laps in Honda NSX supervised by our pilot-instructors.
Road tests, track tests or even static workshops, everything came together during this week of training carried out by DRIVING EVOLUTION to (re) discover this new Alpine A110.
Megane R.S. Tour 2018 First laps behind the wheel of the new Mégane R.S. We meet on the next stage of the Mégane R.S. Tour for new tests with our instructors.
Porsche Winter Tests 2018 End of Porsche 2018 winter testing. A big thank you to you for these 3 intense months and more than 1000 tests by your side. We obviously meet next year for new adventures.
Energizing Days Renault Sport Forget the snow and say hello to the Spanish sun. For 2 weeks, our driver instructors introduce Renault Group employees to the new Mégane RS on the Jerez circuit. Between the static presentations and the hot laps on the circuit, the Renault collaborators do not have time to be bored.
Experience Ferrari on Snow. All the conditions were met for the tests of the new GTC4 Lusso. Between a road trip on snow-covered Swiss roads and an initiation to drifting on the Diablerets ice circuit, some Ferrari guests were able to appreciate the versatility associated with the sportiness of this GTC4 Lusso. A unique Ferrari experience in an exceptional setting.
BMW xDrive Tour 2018 After a month of discovering xDrive technology alongside our pilot-instructors, we wanted to thank you for your mobilisation. Who will be present next year for new frozen trials?
3.2.1 FAST START. On the Nevers-Magny Cours Circuit, we welcomed more than 1,500 employees from the BMW France network. Our instructors were able to introduce the new BMW M5 Sedan and its 600 horsepower through hot laps on this mythical track.
Monte Carlo Historic Rally 2018. A legendary race in the company of two legends: Guy Fréquelin and Jean Ragnotti. What a pleasure to have been able to organize the teams' participation in this event alongside Renault Classic. We obviously meet again next year!
Press tests of the new Citroën C3 AirCross on the Val d'Isère circuit (as we did last year for its cousin). On the program: sliding, fun and lots of memories. Do you think the Citroën will win the title of car of the year?
Mitch is the name of this plug-in and connected hybrid Mitsubishi. 12 is the number of days this Outlander PHEV will take to do the Tour de France. #askmitch is where you can follow all his adventures.
Immerse yourself in the Porsche universe for a moment during winter testing. For 3 months, our teams of instructors will introduce you to the new Panamera ST and the new Cayenne. Find us at the Events by Events boutique (Megève) at the Le Kaïla hotel (Meribel) and at the Le Yule hotel (Val D'Isère).
An Alpine, which emerges out of the night, rolls towards adventure...
Sport and performance on the Portimao circuit with Renault Sport
The DRIVING EVOLUTION teams were in charge of an operation for Lamborghini Monaco customers to have them try out the brand's vehicles on the Nivola Circuit in Italy.
The DRIVING EVOLUTION teams took charge of the organization of the Welcome Day for Newcomers (JANA) for Renault Sport on the Circuit de l'Ouest Parisien in order to immerse them in the Renault universe and DNA.
The Porsche Panamera tour continues its tour of Porsche Centers in France with the teams to unveil the superb lines of its latest Panamera Sport Turismo model.
The Porsche 718 Boxter and Cayman & Macan tour is coming to an end with the DRIVING EVOLUTION teams. Two teams went to all the Porsche Centers in France to have customers try out the vehicles. Thank you Porsche France for your trust!
Here we go again for another 7ME day at the wheel of the latest BMW M! The DRIVING EVOLUTION and BMW France instructors are pumped up to initiate their participants on the Circuit de Nevers Magny-Cours
The DRIVING EVOLUTION and Creative Concept teams were at the Geoparc to organise the 2017 Renault Minute Top Tour, which brought together the best Renault Minute elements from each region. On the program for this challenge, coaching in a Clio RS, slaloms in a Twingo GT, karting and driving simulators.
The DRIVING EVOLUTION and Creative Concept teams successfully organised a major Honda event at the famous Circuito de Jarama in Spain for the launch of the all-new Honda Civic Type R.
The DRIVING EVOLUTION teams were alongside BMW France for the 2017 edition of the Voiles de Saint-Tropez to participate in the BMW exhibition on the port and to supervise test drives around the Chateau Minuty.
La Franco American Image and DRIVING EVOLUTION organised an event with Skoda France to offer the press the test of the new Skoda Octavia RS 245 at La Môle - Saint-Tropez airport, around workshops and tests road.
The DRIVING EVOLUTION teams organised the Renault Sport Tour on the roads of Nièvre and on the Circuit de Nevers Magny-Cours with the Renault dealership in Nevers in order to discover all the models of the Renault Sport range.
The Roadshow adventure continues this season with Porsche France and the DRIVING EVOLUTION teams who were at the Chateau des Pères this week with the Porsche Centers Nantes and Rennes to present the brand's new range.
DRIVING EVOLUTION successfully helped organise the FERRARI OWNER'S DAYS at the Circuit de Spa-Francorchamps on September 19 and 20 with Ferrari South West Europe.
The DRIVING EVOLUTION teams supervised the Porsche Live Experience which allowed @porsche_france customers to discover the brand's new models on the @circuitmagnycours
Great start for the first 7ME day! At the wheel of BMW, the entire Driving Evolution team is ready to welcome its participants to the Magny Cours school circuit!
The DRIVING EVOLUTION teams, in top form at the start of the season, were once again present on the mythical Bugatti circuit of Le Mans with Renault Sport for the JPRS.
Once again gathered with Porsche France for a test center, the DRIVING EVOLUTION team takes you to discover the whole range!
DRIVING EVOLUTION is at GSTAAD again this weekend for the HUBLOT POLO GOLD CUP! Many horses gathered in this beautiful event!
DRIVING EVOLUTION was in Dieppe with Alpine for a Test Drive training with factory employees. On the program, road tests, static workshops and circuit driving workshops to train staff in mastering propulsion.
DRIVING EVOLUTION was present alongside Renault Classic at the 2017 Goodwood Festival of Speed. An ever more enthusiastic public and superb weather conditions made this weekend perfect.
The DRIVING EVOLUTION teams organized three Ferrari events this week, including test drives in France at the Golf de Bondoufle for Charles Pozzi.
The DRIVING EVOLUTION teams were at the Laquais from May 30 to June 1 for an event with customers and prospects of the BMW France network.
A superb animation before the race this weekend during the Paris ePrix. More than 20 cars that have chained many tricks and made the show! DRIVING EVOLUTION, at the heart of the Paris ePrix with Renault eDams!
Renault e.dams parade by DRIVING EVOLUTION in the heart of Paris
DRIVING EVOLUTION accompanied BMW FRANCE during the Tour Auto Optic 2000 last week. A week of emotion on the roads of France, where participants were able to enjoy the most beautiful circuits with their vintage vehicles, and try out the latest BMW models.
The DRIVING EVOLUTION teams are always on the road with Porsche France to present the range. Find us all year round in all the Porsche Centers in France to try out the latest innovations!
Live from the BENTLEY SNOW TOUR 2017 in Courchevel! First mountain tests of the new Bentley Bentayga SUV!
Sun, snow and a unique setting! Here all the elements come together to take full advantage of the RENAULT SPORT range on the ice!
Driving Evolution put the new Peugeot SUV through its paces for the international press. Motricity test and offroad path were on the program in the resort of Tignes.
The mountain offers us the decor.... It's up to us to invent the story that goes with it!
Small test drives in Twingo GT, in Gymkhana mode, in the heart of Paris.
DRIVING EVOLUTION in partnership with the World Surf League to present the new JEEP Renegade in Hossegor.
Porsche Live Experience The Castellet track was colored by Porsche last week, accompanied by the DRIVING EVOLUTION teams.
The DRIVING EVOLUTION teams were present at the Chateau de Beaumanière last week, for extraordinary tests in Honda NSX.
BMW M INTENSIVE TRAINING Part 2: Curve Braking!
This weekend the team is in Spain for Passione Ferrari Day Jerez.
We were at CERAM in Mortefontaine for a Renault Sport Cars press event. In the program : -Clio Cup baptisms -4control workshops with the new Mégane GT -Talisman, Space road tests - Circuit tests with Mégane Rs and Clio Rs
Driving Evolution was in Reims for a magnificent Road Trip in Champagne land with Veuve Clicquot and Ferrari.
First edition of the Voiles de Saint Tropez with BMW by the DRIVING EVOLUTION teams
Last advice before departure... DRIVING EVOLUTION is also coaching sessions on demand, everywhere in France.
The DRIVING EVOLUTION team is at the Beaugrenelle center to introduce you to Nissan's latest 100% electric LEAF city car.
3 days of Ferrari testing on the Hublot Gold Cup for DRIVING EVOLUTION instructors in a magnificent setting.
A look back at the Magny-Cours Porsche Days where the DRIVING EVOLUTION instructors introduced you to the new 718 Boxster S.
Throughout the weekend, our DRIVING EVOLUTION instructors introduced several Porsche models under the Lorraine sun.
A wonderful day at the Luc circuit in partnership with Ferrari and the SBM On the program, the tests of 3 exceptional cars: 488 | 488 Spider | FF.
A race specially dedicated to children to allow them to take their first steps on the track!
Throughout the weekend, the Driving Evolution team and BMW France are pleased to welcome you to Le Mans Classic.
The tests drives keep going one another at Mornay with BMW under the sun of the M Park.
Today the DRIVING EVOLUTION team was at Spa-Francorchamps as part of the Renault Sport Passion Days. And we will be going back in September!
The DRIVING EVOLUTION team continues to visit Aston Martin Racing with Dunlop.
Today, it's again the DreamTour Mercedes GGE with the DRIVING EVOLUTION teams!
The DRIVING EVOLUTION team at the top of the raidillon in Spa for the Ferrari Passione Days 2016.
We supported Continental in its partnership for Euro 2016, by creating reception centers and events throughout the competition at 4 motorway rest areas in France.
No break for the Porsche Roadshow! The DRIVING EVOLUTION team is at the Polo de Chantilly for two days of test drive!
The DRIVING EVOLUTION Mégane Experience team in place on the Thurigneux circuit
Our team is now in Bordeaux to organise the training of trainers on the new Scenic.
Notre équipe en live du circuit de Montlhéry pour une opération Renault Sport / Renault Classic.
Our teams in Manchester for the UK round of the Nissan Leaf Tour.
WTCC Marrakech Renault Sport
Renault Sport Electric Show in the heart of Paris for the French ePrix.
Test Drive McLaren Paris
Once again, Porsche is present in the mountains to the delight of skiers.
First edition of the Rungis 24h operation with Porsche Distribution
International press launch of the Renault Talisman 2015
Porsche GT Tour Le Castellet 2015
We continue the Porsche roadshows this year, with new surprises, in an ever more atypical setting.
Honda trusted DRIVING EVOLUTION for the launch of its Civic, on the Spa Francorchamps circuit
Art Car in Beijing for Renault Sport
Ferrari at Spa Francorchamps track
DRIVING EVOLUTION with Porsche at the 24 Hours of Le Mans
World Series by Renault 2015
Mercedes test center for the GGE dealership
Porsche in partnership with the Taste Of Paris event at the Grand Palais
Ferrari au Circuit F1 de Shangai
Renault Test Drive 100% electric during the Monaco ePrix
Renault Sport Show 2015 at Motorland Circuit
First event of the newly created Chinese company with Renault Sport at the Shanghai GP F1 track
The Porsche Fleet expands for the 2015 Winter Tests
Tests Drive in BMW i8 through Monaco
When our instructors teach young drivers who are just starting out in the business...
Ferrari Winter Tour Courchevel 2015
Dreamtour Mercedes GGE at Chateau de Grosbois
First edition of winter trials by DRIVING EVOLUTION
Our instructors with Team Mazda, for testing during the 2014 Andros Trophy rounds.
Participation in the Lotus F1 filming at the Dubai Mall, where our instructors were able to play the stunt doubles for the official Team drivers Romain Grosjean and Pastor Maldonado for a day.
Test Drive Range PORSCHE
DRIVING EVOLUTION was present at Goodwood with Renault Classic
Filming Mégane Trophy V6: Challenge us if you can #3
World Series Spa-Francorchamps / VIP HOT LAPS
Filming F1 Red Bull Racing
The sportiest luxury sedan was last night at the Villa des Acacias to unveil, among other things, its extendable spoiler.
Au cœur des Archives nationales, Alpine et Lacoste ont dévoilé leur collaboration exclusive lors d'un événement célébrant deux marques emblématiques du savoir-faire français.
Présentée par Naomi Schiff et incarnée par Pierre Gasly et Pierre Niney, cette révélation réunissait l'univers de la performance automobile et celui de l'élégance française dans un lieu chargé d'histoire.
Pour accompagner ce lancement, nos équipes ont assuré la coordination opérationnelle des personnalités invitées ainsi que la gestion complète de la flotte de véhicules mobilisée pour l'événement.
Pensée dans les moindres détails, cette opération avait pour objectif de garantir une expérience fluide et parfaitement orchestrée pour l'ensemble des intervenants.
Nos équipes ont accompagné les trois personnalités avant, pendant et après l'événement afin d'assurer la coordination des déplacements, le respect du timing et le bon déroulement des différentes séquences.
Cette organisation discrète et rigoureuse a permis de répondre aux exigences d'un lancement réunissant médias, invités et représentants des deux maisons.
En parallèle de l'accompagnement des talents, nos équipes ont assuré le pilotage complet de la flotte présente lors de l'événement.
Quatre véhicules étaient mobilisés :
Nos missions comprenaient notamment :
Chaque intervention contribuait à garantir une présentation irréprochable des véhicules tout au long de la soirée.
La rencontre entre Alpine et Lacoste illustre le rapprochement de deux références françaises partageant des valeurs communes : innovation, élégance, performance et exigence.
Dans le cadre prestigieux des Archives nationales, cette collaboration a offert une expérience de marque mêlant patrimoine, création contemporaine et excellence française.
L'événement a permis de mettre en lumière cette vision commune auprès des médias, partenaires et invités présents.
Cette collaboration avec Alpine démontre notre capacité à accompagner des événements de prestige réunissant automobile, luxe, mode et personnalités.
Nos équipes interviennent notamment sur :
Notre mission : assurer une exécution irréprochable afin de permettre aux marques de se concentrer pleinement sur leur prise de parole.
Nous remercions chaleureusement les équipes Alpine pour leur confiance lors de cette collaboration exclusive avec Lacoste.
Cette opération illustre notre engagement à accompagner les plus grandes marques françaises dans la création d'expériences premium où chaque détail compte.
L'événement de lancement s'est tenu aux Archives nationales, à Paris.
Naomi Schiff présentait l'événement, tandis que Pierre Gasly et Pierre Niney incarnaient cette collaboration en tant qu'ambassadeurs.
Deux Alpine A290 GTS et deux Alpine A390 GTS étaient présents pendant toute la durée de l'événement.
Nos équipes assuraient l'accompagnement des personnalités ainsi que la gestion opérationnelle complète des véhicules Alpine.
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distinebatur, iussus comes orientis Nebridius contractis undique militaribus copiis ad eximendam periculo civitatem amplam et oportunam studio properabat ingenti, quo cognito abscessere
This, when the report had spread more widely, and the frequent reports had moved Caesar the Gauls, since the master of the horse was farther away in that storm.
