An Exclusive Press Test Day for the LEAPMOTOR B10 in Our Showroom in Paris’ 16th District
Our exclusive showroom located in Paris’ 16th arrondissement opened its doors for a unique day dedicated to press test drives of the LEAPMOTOR B10. Designed as a true parenthesis from everyday routines, the event offered media and influencers an immersive and carefully curated introduction to the model.
A Tailor-Made Press Experience
The day was structured around a dedicated media journey, beginning with a welcome at Le Coq restaurant, followed by a press conference held inside the hub. Guests then enjoyed an in-depth presentation of the LEAPMOTOR B10, before taking part in test drives that allowed them to fully experience the vehicle’s features and performance.
A Dedicated Experience for Influencers
Influencers followed a separate itinerary designed to encourage authentic content creation. After discovering the LEAPMOTOR brand universe, they took part in a custom cap personalization workshop in the B10 color palette, in collaboration with Savoir Faire Paris.
This creative moment was paired with a gourmet break featuring the iconic waffles and matcha from Maurice Café, before heading out for test drives supervised by our teams.
Showcasing the Vehicle Through Experience
Each stage of the day was carefully designed to highlight the LEAPMOTOR B10 and generate meaningful, engaging content. From venue selection and scenography to guest management, every detail contributed to elevating the vehicle’s identity.
A Curated Experience Brought to Life by Our Expertise
From creative concept to production and staging, our end-to-end expertise shaped this exclusive press day. A refined and immersive experience that brought the LEAPMOTOR B10 to life in a setting designed to inspire and engage.