A Masterful Stand at Rétromobile: Celebrating Volvo’s Heritage and Safety
At the latest Rétromobile show, the Volvo Club de France made a lasting impression with a truly masterful exhibition. Striking a balance between heritage and innovation, we designed a 121 m² space dedicated to a double anniversary: 70 years of the Volvo Amazon and 70 years of the 3-point seatbelt—an invention that has saved millions of lives.
A Tribute to Swedish Elegance and Automotive Safety
For this edition of Rétromobile, the challenge was significant: transforming 121 m² into a captivating narrative journey. In close collaboration with Volvo Car France, we showcased three models of the Volvo Amazon, a true icon of Scandinavian design.
More than just a display of classic cars, this stand celebrates the brand’s fundamental pillar: safety. It was on the Amazon that the 3-point seatbelt first appeared as a standard feature. This is a symbolic anniversary for an invention that remains, even today, the absolute gold standard in road protection.
From 3D Design to Setup: Behind the Scenes of a Custom Build
The success of a stand at Rétromobile relies on the perfect balance between retro aesthetics and modern structure. Our team managed this project from A to Z, ensuring total immersion into the Volvo universe:
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Design & Concept: Strategic planning to ensure fluid movement across the 121 m² area.
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3D Modeling: Precise pre-visualization to validate every detail of the staging.
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Fabrication & Carpentry: Use of high-quality materials to reflect the brand’s premium positioning.
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Assembly & Installation: Rigorous deployment to ensure a result faithful to Volvo’s core values.