For one day, the prestigious Golf de La Boulie was transformed into a Porsche setting for a unique gathering bringing together automotive enthusiasts and personalities. ⛳️ Our teams supported Porsche France in creating and delivering a premium experience combining automotive excellence, golf, hospitality and lifestyle. At the heart of the activation was a bespoke Porsche Café, created inside our mobile event structure and transformed especially for the occasion. VIP hospitality at Golf de La Boulie The experience began from the moment guests arrived. To ensure a smooth arrival and seamless transportation, our team organised VIP shuttle services to and from

Automotive elegance takes centre stage at the Domaine de Chantilly. ✨ For Chantilly Arts & Élégance, our teams supported DENZA in bringing the brand’s world to life for automotive enthusiasts and lifestyle audiences. Set within the prestigious Chantilly estate, visitors were able to discover the DENZA Z9 GT and DENZA Z on display before taking the wheel of two Z9 GT models for exclusive road test drives departing from Chantilly. DENZA at the heart of Chantilly Arts & Élégance The setting of Chantilly Arts & Élégance provided a particularly fitting environment for DENZA and its premium automotive positioning. The exhibition

Automotive elegance takes centre stage on the iconic Place Vendôme. ✨ At the prestigious Ritz Paris, our teams supported Porsche France and ELLE Magazine in creating and delivering a bespoke experience for their invited guests. Bringing together automotive excellence, fashion and Parisian luxury, the activation offered talents and content creators an exclusive experience where every detail had been carefully considered. A Porsche experience at the heart of the Ritz Paris From the moment they were collected, guests received a personalised welcome designed to extend the Porsche France brand experience throughout their journey. The Ritz Paris, one of the most iconic

At Chantilly Arts & Élégance, Polestar unveiled the new Polestar 5 to the general public for the very first time. Set within the prestigious Chantilly estate, visitors, automotive enthusiasts and design lovers had the opportunity to discover the new 100% electric GT up close, exploring its sculptural design and technology-focused universe. A significant public debut that brought together the elegance of one of France’s most prestigious automotive events with Polestar’s contemporary approach to automotive design and electric performance. Introducing the Polestar 5 to the public For its first public appearance, the Polestar 5 was presented in an environment particularly suited

Electric mobility takes centre stage in the heart of Paris! ⚡ For two days, our teams supported Geely Auto France and agency Parole Paris for the official launch of the new GEELY E2. Set on Quai Branly, directly opposite the Eiffel Tower, the activation provided an iconic Parisian backdrop for introducing the new 100% electric city car and showcasing its potential in an urban environment. A car launch in the heart of Paris To introduce the GEELY E2 to the French public, Geely Auto France chose a location that perfectly reflected the ambitions of the new model: the heart of

The Italian Grand Prix once again brought the legendary Autodromo Nazionale di Monza to life. For this iconic round of the Formula 1 calendar, our teams joined Alpine for the highly exclusive F1 Pirelli Hot Laps. From Thursday to Sunday, VIP guests enjoyed a unique opportunity to experience the thrill of high-performance driving at one of the world’s most famous racing circuits. Alpine takes to the track for Pirelli Hot Laps For this edition, 3 Alpine cars joined the 20-supercar Pirelli Hot Laps line-up. Across the four-day event, passenger sessions followed one another throughout the weekend, giving guests the opportunity

Lotus Cars took centre stage in Monaco for a week of exclusive driving experiences designed for clients, prospects and influencers. Based at the Wine Palace Monaco, the event offered guests the opportunity to discover the new Lotus Eletre X in an exceptional setting combining luxury, performance and electric innovation. Located opposite the Yacht Club de Monaco, the experience was supported by Driving Evolution, with our teams providing both the driving expertise and the operational management required to deliver a seamless premium automotive experience. Dynamic driving experiences on the roads of Monaco To showcase the capabilities of the Lotus Eletre X,

Bringing the Porsche experience to life through passion, expertise and personal service As technology continues to reshape the automotive industry, product expertise has become an increasingly important part of the customer experience. At the Porsche Experience Center, our Product Genius experts play a key role in bringing the Porsche brand to life. Acting as true brand ambassadors, they guide customers and visitors through the Porsche universe with a combination of product knowledge, passion and premium customer service. From vehicle presentations and major launches to configuration advice and vehicle handovers, they ensure that every interaction is as precise and personalized as

Bringing the Porsche experience to one of the world’s most prestigious golf tournaments During The Amundi Evian Championship, one of the five Major tournaments in women’s professional golf, Porsche France and Porsche AG welcomed guests to an exclusive brand experience at the renowned Evian Resort Golf Club. Set against the spectacular backdrop of Lake Geneva, the activation combined premium driving experiences, cutting-edge technology showcases and world-class hospitality to immerse guests in the Porsche universe. Throughout the event, automotive performance, electric innovation and operational excellence came together to deliver an unforgettable customer experience. Exclusive test drives with the Porsche range Guests

A premium launch celebrating Scandinavian innovation At the prestigious Pavillon Ledoyen in Paris, Polestar welcomed media representatives, influencers, B2B partners and selected customers for the first-ever French reveal of the Polestar 5. Designed as a fully immersive brand experience, the event showcased Polestar’s complete electric vehicle lineup before unveiling its newest flagship model. Set within one of France’s most iconic venues, the launch combined Scandinavian design, cutting-edge electric performance and premium hospitality to introduce the Polestar 5 to the French market. Showcasing the complete Polestar lineup Throughout the day, guests explored the full Polestar range, including: Polestar 2 Polestar 3

Bringing the BMW M experience to one of motorsport’s greatest events As an official partner of Le Mans Classic, BMW once again welcomed guests to one of the world’s most iconic automotive events with an exclusive BMW M Hot Laps experience. Over three days, visitors enjoyed unforgettable passenger laps on the legendary Circuit des 24 Heures du Mans, discovering the performance, precision and excitement of the latest BMW M models. Supported by 12 certified instructors, guests experienced the circuit aboard the latest BMW M3 Sedan and BMW M3 Touring, enjoying an authentic taste of BMW M performance. Experiencing the legendary

A successful second edition of the Porsche Café During Le Mans Classic Legend, the Porsche Café once again became the meeting point for Porsche enthusiasts looking to extend their passion beyond the cars themselves. For this second edition, Porsche France renewed its trust in this concept imagined, designed and developed by DRIVING EVOLUTION. Inspired by the worldwide Cars & Coffee culture, the temporary venue was created to offer a premium gathering place where automotive passion meets lifestyle and hospitality. Throughout the event, Porsche Club members, customers and visitors came together to share conversations, experiences and their passion for the brand

Three days of pure Go-Kart Feeling Following the success of its first edition, Monstrously MINI returned with an even more immersive driving experience. Over three days, our teams worked alongside MINI France and WMH Project to imagine, design and operate the entire Monstrously Driving experience, created for media, influencers and customers eager to discover the true spirit of John Cooper Works. Far more than a traditional test drive event, the activation combined performance, storytelling, playful challenges and premium hospitality to create a memorable brand experience inspired by MINI’s unmistakable personality. Bringing the John Cooper Works DNA to life Every activity

Bringing VIP guests closer to Formula 1 at Silverstone During the Formula 1 British Grand Prix, our teams once again supported Alpine as part of the official F1 Pirelli Hot Laps program at the iconic Silverstone Circuit. Over four days, from Thursday to Sunday, VIP guests experienced the thrill of Formula 1 through exclusive high-speed passenger laps taking place between official race sessions. Among the twenty vehicles participating in the official Hot Laps program, three Alpine models were dedicated to delivering unforgettable track experiences at one of motorsport’s most legendary venues. The official F1 Pirelli Hot Laps experience Hosted at

Helping sales teams learn, compare and sell more effectively Over the course of one week in Montpellier, our teams supported Mercedes-Benz Vans France in delivering an innovative training program designed for its national sales network. Centered around the Mercedes-Benz Vito and Mercedes-Benz Sprinter, the program welcomed four training sessions of approximately 80 participants each. The objective was to strengthen product expertise, improve competitive knowledge and equip sales teams with stronger customer arguments. By combining real-world driving experiences, collaborative workshops and digital technologies, the program delivered a modern and highly practical learning experience. Comparative test drives in real operating conditions Participants

An immersive media experience marking Subaru’s return As Subaru strengthens its presence in the French market, our teams supported CREATIVE EVENTS and Subaru France in delivering the 2026 media test drives in the Champagne region. Across two dedicated sessions, 28 automotive journalists experienced Subaru’s latest lineup through carefully designed driving routes showcasing the brand’s technologies, performance and legendary all-wheel-drive expertise. Every aspect of the activation was designed to deliver a seamless, professional and premium media experience fully aligned with Subaru’s standards. A complete fleet showcasing Subaru’s latest models Journalists had the opportunity to drive a representative fleet featuring Subaru’s newest

Cadillac at the heart of one of France’s most elegant destinations For three days, Cadillac welcomed visitors to a dedicated test drive center at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage, offering an exclusive opportunity to discover the brand’s fully electric lineup. Known for its elegance, lifestyle and coastal charm, Le Touquet provided the perfect setting for Cadillac to connect with residents, visitors and prospective customers through a premium and immersive brand experience. The objective was clear: transform vehicle discovery into a meaningful driving experience and create lasting connections with the Cadillac brand. Discovering Cadillac’s electric lineup through

Showcasing electric mobility during one of the world’s most iconic automotive events Throughout the week of the 24 Hours of Le Mans, our teams supported Leapmotor France as part of its partnership with aufeminin, delivering a complete brand activation designed to introduce visitors to the company’s electric vehicle lineup. The activation provided an opportunity for automotive enthusiasts, visitors and prospective customers to discover Leapmotor’s vision for accessible and innovative electric mobility through the presentation of two key models. At the center of the experience were two fully electric vehicles: the Leapmotor B05, unveiled exclusively during the event, and the Leapmotor

An Alpine journey that started long before the circuit For the 24 Hours of Le Mans, Alpine Cars created a fully immersive experience designed to allow invited talents and influencers to discover the brand far beyond the race itself. For this exclusive activation, our teams supported Alpine in delivering a premium mobility program centered around the new Alpine A390 GTS. The experience began before guests even arrived at the circuit, with personalized transfers designed to immerse participants in the Alpine universe from the very first kilometers. A premium mobility experience powered by Alpine Throughout the operation, our professional drivers transported

Three days immersed in the heart of BMW Motorsport During the 24 Hours of Le Mans, our teams supported BMW throughout three exceptional days, delivering guest engagement and hospitality experiences at the heart of one of the world’s most prestigious motorsport events. Within the BMW hospitality areas and team garages, our experts helped guests experience the race from the inside, providing insight into the competition, the technology and the BMW Hypercars competing in the premier endurance category. Throughout the weekend, VIP guests, partners and customers enjoyed personalized guidance designed to enhance their understanding of the race and BMW’s commitment to

An immersive Porsche experience during the Le Mans weekend As Porsche Motorsport celebrated its 75th anniversary during the iconic 24 Hours of Le Mans weekend, our teams supported Porsche France at the Porsche Experience Center to welcome VIP guests, Porsche owners and enthusiasts into the heart of the Porsche universe. Throughout this legendary motorsport event, guests enjoyed an exclusive extension of the Le Mans experience through product discovery, personalized interactions and meaningful exchanges centered around Porsche’s current lineup and racing heritage. Located at the heart of one of the world’s most prestigious automotive events, the Porsche Experience Center became a

BYD à la Foire de Paris : transformer la curiosité en véritable expérience de marque BYD à la rencontre du grand public lors de la Foire de Paris Le mois dernier, nos équipes ont accompagné BYD France à l’occasion de la Foire de Paris, l’un des événements grand public les plus emblématiques du pays. Depuis plus de 120 ans, la Foire de Paris rassemble chaque année des centaines de milliers de visiteurs autour de l’innovation, de la consommation, des nouvelles tendances et des expériences à découvrir. Dans ce contexte unique, BYD a souhaité aller au-delà de la simple exposition de

Bringing Cadillac closer to automotive enthusiasts During Sport & Collection, one of France’s most prestigious automotive events, our teams supported Cadillac over four days at Circuit du Val de Vienne to showcase the brand’s universe to automotive enthusiasts and qualified prospects. Designed as a driving experience and brand discovery activation, the event enabled visitors to explore Cadillac’s fully electric lineup through an immersive experience combining test drives, premium hospitality and direct engagement with the brand. Expert-guided driving experiences Throughout the event, our driving instructors accompanied every test drive departure, ensuring a smooth, reassuring and rewarding introduction to the Cadillac driving