Following the brand launch in France, Geely’s first press test drives begin
Following the official launch event of the brand in France, our teams supported Geely France during its first press driving experience organized in April in the heart of the Gulf of Morbihan.
Hosted at Domaine Le Mezo near Vannes, journalists, media representatives and influencers were invited to discover the Geely universe through an immersive brand experience combining product presentations, road tests and premium lifestyle moments.
Over two days, 60 media representatives and influencers attended this premium press event built around two flagship models: the GEELY STARRAY EM-i Super Hybrid and the fully electric GEELY E5.
An immersive press experience around Geely’s new models
Designed as a complete immersion into the Geely brand universe, the event combined keynote presentations, dynamic driving experiences and curated driving routes across the Brittany region.
For this activation, 45 Geely vehicles were mobilized to ensure smooth vehicle rotations and an optimal driving experience for every guest.
The test drives allowed journalists and content creators to discover:
- The GEELY STARRAY EM-i Super Hybrid
- The fully electric GEELY E5
- Geely onboard technologies
- Vehicle performance and driving dynamics
- Hybrid and electric driving experiences
- Geely’s positioning within the European market
Thanks to carefully selected routes around the Gulf of Morbihan, participants were able to test the vehicles in a variety of driving conditions while enjoying the exceptional scenery of Brittany.
Premium event management from concept to execution
For these first Geely France press test drives, our teams handled the complete management of the event, from strategic planning to on-site operational execution.
The project included:
- Venue selection at Domaine Le Mezo
- Design of the driving routes and test loops
- Coordination of media, journalists and influencers
- Operational management of the vehicle fleet
- Vehicle handover and driving supervision
- Logistics coordination and field operations
- Management of the key moments of the brand experience
The objective was to create a consistent and premium immersion around Geely’s arrival on the French automotive market.
Combining brand experience, gastronomy and Breton roads
Beyond the driving sessions, the Geely France press event delivered a complete premium lifestyle experience.
Between keynote presentations, gourmet dining experiences and scenic drives through the Gulf of Morbihan, every moment was designed to strengthen immersion into the Geely brand universe.
Domaine Le Mezo, located near Vannes, provided the ideal setting for an experience combining mobility, innovation and refined hospitality.
Expertise in automotive press launches and media driving events
This collaboration with Geely France highlights our expertise in supporting automotive manufacturers through press launches, media driving experiences and premium brand activations.
Our teams manage complete automotive event operations including:
- Automotive press launches
- Media and influencer driving experiences
- Vehicle fleet management
- Test drive route creation
- Immersive brand experiences
- Operational and logistics coordination
- Premium hospitality management
Our mission is to create impactful automotive experiences allowing media, influencers and guests to fully discover each brand universe.
Thank you to the Geely France teams
A sincere thank you to the Geely France teams for their trust during these first press driving experiences organized in Brittany.
This collaboration made it possible to introduce the Geely universe through a premium experience combining automotive innovation, hospitality and regional immersion.
FAQ – Geely France Press Test Drives in Brittany
Where did the Geely France press test drives take place?
The Geely France press driving experience was hosted at Domaine Le Mezo near Vannes, on the roads of the Gulf of Morbihan in Brittany.
Which Geely models were presented?
Guests discovered the GEELY STARRAY EM-i Super Hybrid and the fully electric GEELY E5.
How many vehicles were mobilized for the event?
45 Geely vehicles were mobilized during the event to support media and influencer driving sessions.
How many journalists and influencers attended?
60 media representatives and influencers participated in the first Geely France press driving experience.