A premium launch celebrating Scandinavian innovation
At the prestigious Pavillon Ledoyen in Paris, Polestar welcomed media representatives, influencers, B2B partners and selected customers for the first-ever French reveal of the Polestar 5.
Designed as a fully immersive brand experience, the event showcased Polestar’s complete electric vehicle lineup before unveiling its newest flagship model.
Set within one of France’s most iconic venues, the launch combined Scandinavian design, cutting-edge electric performance and premium hospitality to introduce the Polestar 5 to the French market.
Showcasing the complete Polestar lineup
Throughout the day, guests explored the full Polestar range, including:
- Polestar 2
- Polestar 3
- Polestar 4
- Polestar 5
The highlight of the event was the official reveal of the Polestar 5, presented by our Master Trainer, who received specialist product training directly from Polestar in Sweden.
Through an engaging and highly technical presentation, guests discovered the innovations, performance and design philosophy behind Polestar’s next generation of premium electric vehicles.
End-to-end logistics and operational excellence
To ensure a flawless premium experience, our teams managed every aspect of the event’s operational logistics.
Our responsibilities included:
- Vehicle transportation
- Fleet logistics coordination
- Exhibition installation
- Vehicle detailing and preparation
- On-site operational management
- Technical coordination
- Event support throughout the day
Every detail was carefully managed to ensure the vehicles were presented in an environment worthy of such an important product launch.
Product expertise at the heart of the experience
Beyond logistics, product knowledge played a central role in the event.
Our Sweden-certified Master Trainer delivered the official product presentations, providing guests with in-depth insights into the technologies, design philosophy and innovations behind the Polestar 5.
This expert-led approach enabled media, business partners and customers to fully understand the vision driving Polestar’s latest flagship model.
Expertise in premium automotive launches
This collaboration with Polestar highlights our expertise in supporting automotive manufacturers during high-profile product launches and premium brand experiences.
Our services include:
- Vehicle launch events
- Press reveals
- Product presentations
- Master Trainer services
- Automotive logistics
- Fleet transportation and preparation
- Event operations
- Premium brand activations
Our mission is to transform every vehicle launch into a seamless experience that strengthens brand image while creating lasting memories for every guest.
Thank you to the Polestar team
A sincere thank you to the Polestar team for trusting us with the French debut of the Polestar 5.
We are proud to have contributed to a memorable launch that combined innovation, elegance and operational excellence, marking another important milestone for Polestar in France.
FAQ – Polestar 5 French Reveal
Where was the Polestar 5 launched?
The event took place at Pavillon Ledoyen in Paris.
Which Polestar models were displayed?
Guests discovered the Polestar 2, Polestar 3, Polestar 4 and the all-new Polestar 5.
What services did the teams provide?
Our teams managed vehicle logistics, transportation, detailing, operational coordination and delivered expert product presentations through our Sweden-certified Master Trainer.
Who attended the event?
Media representatives, influencers, B2B partners and selected customers attended the exclusive French unveiling of the Polestar 5.