The Italian Grand Prix once again brought the legendary Autodromo Nazionale di Monza to life. For this iconic round of the Formula 1 calendar, our teams joined Alpine for the highly exclusive F1 Pirelli Hot Laps.
From Thursday to Sunday, VIP guests enjoyed a unique opportunity to experience the thrill of high-performance driving at one of the world’s most famous racing circuits.
Alpine takes to the track for Pirelli Hot Laps
For this edition, 3 Alpine cars joined the 20-supercar Pirelli Hot Laps line-up.
Across the four-day event, passenger sessions followed one another throughout the weekend, giving guests the opportunity to experience the intensity of performance driving on one of motorsport’s most iconic circuits.
The result: a concentrated dose of adrenaline, combining speed, racing lines and the unique atmosphere of a Formula 1 Grand Prix weekend.
A VIP experience at the heart of Formula 1
The F1 Pirelli Hot Laps offer guests a particularly immersive way to experience a Grand Prix.
At the heart of the event, VIPs are given the opportunity to experience high-performance driving in an environment directly connected to the world of Formula 1.
For Alpine, the activation also provides a powerful way of bringing the brand’s sporting DNA to life and creating a direct connection between motorsport, road cars and the customer experience.
Professional drivers behind the wheel
As every year, our professional drivers supported Alpine throughout the operation.
Their role was to deliver the passenger sessions while providing guests with an intense, controlled and expertly managed driving experience.
On a demanding circuit such as Monza, professional driving expertise is essential to delivering an experience that is both spectacular and carefully controlled.
Monza: the Temple of Speed
With its long straights, heavy braking zones and iconic corners, Monza provides an exceptional setting for a Hot Laps experience.
The Italian Grand Prix also delivers a unique atmosphere, with passionate fans, packed grandstands and an unrivalled proximity to the Formula 1 teams and cars.
For guests, this immersion in the Grand Prix environment turns a passenger lap into a genuine Alpine brand experience at the heart of Formula 1.
A memorable weekend for Alpine F1 Team
This edition was also marked by Pierre Gasly taking pole position for Alpine F1 Team, while Kimi Antonelli secured a home victory.
It created an especially memorable backdrop for Alpine, with the team, guests and partners all gathered at the legendary Italian circuit.
Driving Evolution’s expertise in international automotive events
Through the F1 Pirelli Hot Laps, Driving Evolution supports automotive manufacturers in delivering premium driving experiences at major international automotive events.
Our expertise includes:
- Circuit driving and passenger lap operations
- Professional driving talent
- Vehicle operational management
- Driving session coordination
- VIP automotive experiences and hospitality
- Support for manufacturers at Grand Prix and international events
This expertise enables automotive brands to offer their guests experiences that are as exciting as they are professionally managed.
Alpine x Pirelli Hot Laps: an unforgettable F1 experience
Supercars, the legendary Monza circuit and the unique atmosphere of the Italian Grand Prix came together for another intense edition of the F1 Pirelli Hot Laps.
A huge thank you to Alpine for their continued trust and for another fantastic collaboration at the Temple of Speed! 🇮🇹⚡🏎️
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FAQ – Alpine and Pirelli Hot Laps at Monza
What are the F1 Pirelli Hot Laps?
The F1 Pirelli Hot Laps are premium circuit-driving experiences that allow VIP guests to experience high-performance passenger laps in supercars driven by professional drivers.
How many Alpine cars took part?
Three Alpine cars joined the Pirelli Hot Laps line-up, alongside 17 other supercars for a total of 20 cars.
When did the passenger sessions take place?
The sessions ran from Thursday to Sunday throughout the Italian Grand Prix weekend at Monza.
What was Driving Evolution’s role?
Our professional drivers supported Alpine throughout the operation, delivering the passenger laps and helping provide a high-level VIP driving experience.