Cadillac at the heart of one of France’s most elegant destinations
For three days, Cadillac welcomed visitors to a dedicated test drive center at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage, offering an exclusive opportunity to discover the brand’s fully electric lineup.
Known for its elegance, lifestyle and coastal charm, Le Touquet provided the perfect setting for Cadillac to connect with residents, visitors and prospective customers through a premium and immersive brand experience.
The objective was clear: transform vehicle discovery into a meaningful driving experience and create lasting connections with the Cadillac brand.
Discovering Cadillac’s electric lineup through test drives
Throughout the activation, visitors had the opportunity to explore and drive three key models from Cadillac’s electric portfolio:
- Cadillac OPTIQ
- Cadillac LYRIQ
- Cadillac VISTIQ
The driving experiences allowed participants to discover the vehicles’ advanced technologies, comfort, performance and premium driving characteristics in real-world conditions.
Each test drive was designed to provide a genuine introduction to Cadillac’s vision of luxury electric mobility.
A customer journey designed around engagement and discovery
Our teams supported Cadillac throughout every stage of the project, from venue selection and preparation to on-site operations and test drive coordination.
The activation was designed to encourage meaningful conversations, guide visitors through the brand universe and extend their discovery through personalized driving experiences.
Key services delivered during the activation:
- Venue sourcing and coordination
- Test drive center management
- Visitor reception and guidance
- Cadillac vehicle presentations
- Test drive operations
- Prospect support and engagement
- Overall event coordination
This structured approach created a seamless customer journey fully aligned with Cadillac’s premium positioning.
Le Touquet: the perfect setting for the Cadillac universe
As one of France’s most prestigious seaside destinations, Le Touquet-Paris-Plage offered an ideal environment to showcase Cadillac’s electric vehicle range.
The Pierre de Coubertin Tennis Center provided a refined and accessible venue where visitors could discover the brand in a relaxed yet premium atmosphere.
The location helped attract an audience particularly receptive to innovation, design and premium electric mobility.
A brand experience designed to create emotion
Beyond the vehicles themselves, the activation aimed to create genuine engagement between visitors and the Cadillac brand.
Every stage of the customer journey was designed to spark curiosity, encourage discovery and transform interest into a memorable hands-on experience behind the wheel.
This experiential approach enables Cadillac to strengthen brand awareness while building meaningful relationships with future customers.
Expertise in premium automotive activations
This collaboration with Cadillac highlights our expertise in supporting automotive manufacturers through test drive programs, local activations and immersive brand experiences.
Our services include:
- Automotive test drive centers
- Premium brand activations
- Customer experience management
- Operational coordination
- Roadshows and touring programs
- Vehicle test drive operations
- Lead generation and qualification
Our mission is to transform every brand interaction into a memorable experience.
Thank you to the Cadillac teams
A sincere thank you to the Cadillac teams for their trust throughout this activation in Le Touquet-Paris-Plage.
Together, we introduced visitors to the Cadillac universe and its electric lineup through an elegant, immersive and engaging experience.
FAQ – Cadillac in Le Touquet-Paris-Plage
Which Cadillac models were available for test drives?
Visitors could discover and drive the Cadillac OPTIQ, LYRIQ and VISTIQ.
Where did the activation take place?
The event was hosted at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage.
What was the objective of the program?
To introduce visitors to the Cadillac brand and extend that discovery through personalized driving experiences.
What was the role of the teams on-site?
Our teams managed venue coordination, visitor reception, test drive operations and the overall execution of the activation.