For its very first participation at the Foire de Paris, Leapmotor France is making a lasting impression with a dynamic and immersive brand experience dedicated to next-generation electric mobility. From April 30 to May 11, at the heart of one of France’s most iconic public events, the brand welcomes visitors, prospects, and automotive enthusiasts to a fully customized 60 sqm booth designed to maximize visibility, product discovery, and lead generation.
Created as a true experience-driven space, the Leapmotor stand combines modern design, product education, and customer engagement to introduce the brand’s universe in a clear, welcoming, and instantly recognizable environment. This strategic activation reinforces Leapmotor France’s positioning within the electric and hybrid vehicle market while building direct connections with consumers.
Throughout the event, visitors can discover key models from the brand’s lineup, including the Leapmotor T03, a fully electric city car known for its strong value proposition and smart technologies, as well as the Leapmotor B10 New e-Hybrid, a new hybrid model designed to meet modern mobility expectations.
The experience extends beyond the booth with daily test drives running from 10:30 AM to 6:00 PM. Two dedicated instructors accompany visitors throughout the driving sessions, allowing prospects to experience the vehicles firsthand in real-world conditions. These test drives highlight the models’ driving comfort, onboard technologies, performance, and ease of use, creating a direct and engaging connection with potential customers.
In parallel, a Product Genius and a hostess are present on the stand from 10:00 AM to 7:00 PM to welcome visitors, present the vehicles, answer technical questions, and guide prospects through the brand discovery journey. Their continuous presence ensures a smooth, premium, and conversion-oriented customer experience throughout the Paris Fair.
Beyond the on-site operations, this first participation is supported by a fully integrated event management strategy designed to maximize brand impact. Prior to the event, our teams managed the entire project, from stakeholder coordination to the production of communication materials and branding assets.
The booth customization, infographics, branded goodies, entertainment activities, and vehicle wrapping were all developed to create a strong and consistent visual identity for Leapmotor France within the Paris Fair environment. Every detail was carefully designed to showcase the Leapmotor T03 and the B10 BEV in a premium, welcoming, and highly visible setting.
This debut participation at the Paris Fair highlights Leapmotor France’s ambition to establish itself as a key player in accessible and innovative electric mobility. By combining customer experience, product discovery, dynamic test drives, and impactful field activation, the brand successfully captures the attention of the French public.