Where Design Meets Innovation: The Toyota C-HR+ Electric Press Preview
Toyota Europe recently unveiled the new 100% electric Toyota C-HR+ through a tailored press preview designed to showcase the model’s bold design and cutting-edge technology. Our teams supported the brand in creating a unique visual universe that perfectly reflects this new era of electric mobility.
Forward-Thinking Graphic Identity
From the creation of the graphic identity to the design of the press conference display, every element was carefully crafted to convey the forward-thinking spirit of the C-HR+. The goal: to provide journalists and attendees with an immersive experience that aligns seamlessly with the vehicle’s design.
Full-Scale Visual Staging for Maximum Impact
On-site, we managed the complete branding and event staging, transforming the space into a fully immersive press conference studio. Every detail was designed to create an environment as elegant and daring as the C-HR+, highlighting Toyota’s innovative vision.
A Cohesive and Immersive Experience
From the selection of colors and materials to the layout of the display, every element was meticulously planned to immerse guests in the world of the Toyota C-HR+ electric, showcasing the perfect balance of design, innovation, and performance. This launch exemplifies Toyota’s ability to combine aesthetics and technology in the electric vehicles of tomorrow.