The first Porsche Café launches during Porsche Days at Circuit de Charade
During Porsche Days, the largest gathering of Porsche Clubs in France, held at the legendary Circuit de Charade, Porsche France entrusted our teams with the design and deployment of the very first Porsche Café.
Created as a welcoming and premium meeting place, the concept was inspired by the spirit of Cars & Coffee events that have long united Porsche enthusiasts around a shared passion for driving and automotive culture.
Located at the heart of the event, the Porsche Café provided visitors with a unique space to connect, relax and immerse themselves in the Porsche universe.
Reimagining the Cars & Coffee experience for the Porsche community
For this first edition, our teams completely redesigned a mobile structure to create a dedicated Porsche Café pop-up experience.
The objective was to build a welcoming, design-driven and easily deployable space capable of supporting Porsche events across France.
Our teams handled:
- Complete redesign of the mobile structure
- Creative direction and visual identity development
- Integration of Porsche brand codes
- Visitor space design and layout
- Customer experience implementation
- On-site deployment and operational setup
The result was an immersive gathering space designed to strengthen connections between Porsche enthusiasts and the brand.
A fully animated experience throughout the event
Throughout Porsche Days, the Porsche Café was brought to life by two dedicated baristas who welcomed visitors and contributed to the atmosphere of the activation.
A dedicated event manager supervised the operation to ensure smooth execution and a premium guest experience.
Key responsibilities delivered during the event:
- Daily operation of the Porsche Café
- Visitor flow management
- Premium coffee service and guest hospitality
- On-site operational coordination
- Event supervision and support
- Assistance to Porsche France teams
- Technical and logistics management
This first activation quickly became a central meeting point for the Porsche community attending Porsche Days.
A mobile format designed for future Porsche events
The Porsche Café was conceived as a flexible and mobile activation capable of accompanying Porsche events across France.
Its compact format, premium identity and easy deployment make it an ideal engagement tool for strengthening relationships between the brand and its community.
This first activation at Porsche Days opens the door to future appearances at automotive events, enthusiast gatherings and Porsche brand experiences.
Expertise in premium brand activations
This collaboration with Porsche France highlights our ability to design and deliver original brand experiences tailored to enthusiast communities.
Our expertise includes:
- Pop-up concepts and temporary spaces
- Automotive and lifestyle activations
- Community engagement experiences
- Mobile structure design and production
- Event operations management
- Hospitality and guest services
- Immersive brand experiences
Our mission is to create memorable activations that strengthen emotional connections between brands and their audiences.
Thank you to the Porsche France teams
A sincere thank you to the Porsche France teams for their trust in launching this first Porsche Café.
This activation provided Porsche enthusiasts with a new gathering space built around the values of sharing, elegance and community that define the brand.
We look forward to seeing the Porsche Café at future events across France.
FAQ – Porsche Café and Porsche Days
What is the Porsche Café?
The Porsche Café is a mobile pop-up concept designed to bring together Porsche enthusiasts in a welcoming environment inspired by the Cars & Coffee culture.
Where was the first Porsche Café launched?
The first activation took place during Porsche Days at Circuit de Charade.
Who operated the Porsche Café?
Two dedicated baristas managed the guest experience, supported by an event manager overseeing operations.
What is the purpose of the Porsche Café?
To create a warm and engaging meeting place where Porsche enthusiasts can connect and enjoy an immersive brand experience.