Toyota immersive training: a powerful experience driving electrification
How do you turn a product training into a memorable experience? Toyota France answered this challenge with a large-scale training program bringing together 1,200 sales advisors over two weeks.
Held between Nice and Cannes, this immersive event combined learning, scenography, and hands-on experience to support the brand’s electrification strategy.
An innovative and engaging training experience
Inspired by the world of cinema and TV series, participants followed a structured journey divided into key phases:
ACT: Activate, Target, Test, Explore.
Highlights included:
- Dynamic keynotes
- A fully recreated Toyota showroom
- Interactive learning workshops
- 100% electric test drives with 50 vehicles
Each step was designed to boost engagement, understanding, and real-world application of electric mobility concepts.
A high-impact experiential program
Designed with Lem-On, the program leveraged strong creative direction and immersive storytelling to ensure long-term message retention and practical adoption in the field.
By blending event design, training, and user experience, Toyota proves that learning can be ambitious, impactful… and truly unforgettable.
Why choose immersive training?
- Improved knowledge retention
- Higher participant engagement
- Real-life application
- Memorable and differentiating experience
Conclusion: Training is no longer just about delivering information. It’s about creating meaningful experiences that empower teams and support major transformations—like the shift to electric mobility.