When Bibendum gest invited on track! The Michelin RDI Campus invited the lucky winners of the competition to the Ladoux circuit. Customers and influencers came together to live the Michelin experience and discover the brand’s new sports road tires: Pilot Sport 5.
Customers were able to alternate between coaching on the track by car and road trip on the roads of the Puy de Dôme on motorcycles.
