An unforgettable trip with BMW France during the annual Product & Joy Experience convention in Lisbon!
Highlights for this exciting week, a unique BMW experience!
Our team of 42 experts orchestrated the logistics and driving experiences for more than 80 cars on site.
1355 tests carried out with passion! Innovative support: graphic identity creation, digital roadbooks.
Exclusive revelations: 6 pre-series revealed and first impressions of the new BMW X2 and BMW iX2.