At Chantilly Arts & Élégance, Polestar unveiled the new Polestar 5 to the general public for the very first time.
Set within the prestigious Chantilly estate, visitors, automotive enthusiasts and design lovers had the opportunity to discover the new 100% electric GT up close, exploring its sculptural design and technology-focused universe.
A significant public debut that brought together the elegance of one of France’s most prestigious automotive events with Polestar’s contemporary approach to automotive design and electric performance.
Introducing the Polestar 5 to the public
For its first public appearance, the Polestar 5 was presented in an environment particularly suited to the model and the brand.
Its sculptural lines, minimalist design language and electric technology could be experienced up close by an audience of passionate automotive enthusiasts.
The event provided a unique opportunity to create a first connection between the Polestar 5 and the public while showcasing the distinctive world of Polestar.
A bespoke Polestar stand
To support this public debut, our teams managed the bespoke design and production of the Polestar stand.
The objective was to create an environment fully aligned with the brand identity while providing the right setting to showcase the Polestar 5.
From initial concept through to production, our project management support ensured that the different elements required for the installation and smooth running of the activation were carefully coordinated.
A turnkey approach combining event design, production and logistical support.
Operational support for a premium experience
Beyond the stand itself, our teams provided logistical and operational support throughout the day.
Our Product Genius was on site to welcome and engage with visitors, sharing his expertise on the Polestar 5 and the wider brand universe.
His presence helped ensure a smooth and personalised guest experience, answering questions and guiding visitors through the discovery of the vehicle.
Polestar meets automotive elegance in Chantilly
Chantilly Arts & Élégance provides a unique setting for automotive manufacturers looking to showcase their vehicles in an environment where heritage, design and automotive passion come together.
For Polestar, presenting the Polestar 5 in this setting created a natural dialogue between the brand’s contemporary design philosophy and an event renowned for its aesthetic standards and passionate audience.
A meeting point between automotive elegance, contemporary design and electric innovation.
Driving Evolution’s expertise in automotive activations
For this project, Driving Evolution supported Polestar across several key areas of the experience:
- Bespoke event stand design
- Production and build
- Project management
- Logistical support
- Product Genius
- Visitor welcome and engagement
- Vehicle presentation and product experience
- On-site operational management
This expertise enables us to support automotive manufacturers with their vehicle launches, public debuts and brand activations.
A public debut combining elegance and innovation
The presentation of the Polestar 5 at Chantilly Arts & Élégance marked an important moment for the brand, giving the public its first opportunity to discover the new electric GT in an exceptional setting.
A project where the elegance of the location and Polestar’s vision of electric mobility came together naturally.
Thank you to Polestar for this great collaboration. ⚡