Electric mobility takes centre stage in the heart of Paris! ⚡
For two days, our teams supported Geely Auto France and agency Parole Paris for the official launch of the new GEELY E2.
Set on Quai Branly, directly opposite the Eiffel Tower, the activation provided an iconic Parisian backdrop for introducing the new 100% electric city car and showcasing its potential in an urban environment.
A car launch in the heart of Paris
To introduce the GEELY E2 to the French public, Geely Auto France chose a location that perfectly reflected the ambitions of the new model: the heart of the capital.
During the first day, content creators and influencers were among the first guests to get behind the wheel of the new electric city car, discovering its driving characteristics and qualities in real-world conditions.
This first experience generated content around the launch while placing the GEELY E2 directly into an environment that reflects its positioning: urban mobility.
Test drives open to the public
On Saturday, the experience continued with test drives open to the general public.
Visitors were able to get behind the wheel of the GEELY E2 and experience its agility, comfort and urban driving characteristics for themselves.
Moving beyond a static product presentation, the activation gave visitors the opportunity to experience the vehicle directly and form their own impression through an authentic driving experience.
5 Product Genius and instructors at the heart of the activation
To ensure a high-quality customer journey, 5 Product Genius and instructors were present throughout the activation.
Acting as true product ambassadors, they supported visitors throughout every stage of the experience:
- Personalised guest welcome
- GEELY E2 product presentation
- Product and feature explanations
- Test drive management
- Driver support during the sessions
- Operational fleet management
Their presence helped create a smooth, informative and accessible experience while providing a direct human connection between the brand and potential customers.
An electric driving experience designed for the city
With the GEELY E2, Geely is highlighting a city car designed around the needs of urban mobility.
Paris provided a natural setting to demonstrate these qualities in real-world conditions.
From urban traffic to manoeuvring and everyday journeys through the capital, the test drives allowed participants to experience the model’s agility and comfort in an environment close to their daily driving experience.
Driving Evolution: automotive experience and test drive specialists
For this Paris activation, Driving Evolution brought its expertise in vehicle launches, product experiences and automotive test drive events.
Our team managed the human and operational side of the activation, with a strong focus on guest welcome, product education and the quality of the driving experience.
Our expertise included:
- Vehicle launch events
- Public automotive experiences
- Dynamic driving and test drives
- Product Genius and professional instructors
- Product presentation
- Vehicle fleet management
- Influencer and content creator experiences
- Urban automotive brand activations
GEELY E2 takes centre stage in Paris
With an iconic location facing the Eiffel Tower, first drives for content creators and influencers, followed by public test drives, the Paris launch of the GEELY E2 brought Geely’s new electric city car directly into the heart of the capital.
A dynamic and highly experiential activation designed to introduce electric mobility to the public through a genuine on-road experience. 🇫🇷⚡
A huge thank you to Geely Auto France and Parole Paris for their trust in this exciting launch!
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FAQ – GEELY E2 Launch in Paris
Where did the GEELY E2 launch take place?
The two-day launch took place on Quai Branly in Paris, directly opposite the Eiffel Tower.
Who could test drive the GEELY E2?
The first day was dedicated to content creators and influencers, before the test drives opened to the general public on Saturday.
What was Driving Evolution’s role?
Our teams managed guest reception, product presentation, test drive operations and fleet management, supported by 5 Product Genius and instructors.
What aspects of the GEELY E2 were showcased?
The urban test drives gave participants the opportunity to experience the agility and comfort of the new 100% electric city car.