Showcasing electric mobility during one of the world’s most iconic automotive events
Throughout the week of the 24 Hours of Le Mans, our teams supported Leapmotor France as part of its partnership with aufeminin, delivering a complete brand activation designed to introduce visitors to the company’s electric vehicle lineup.
The activation provided an opportunity for automotive enthusiasts, visitors and prospective customers to discover Leapmotor’s vision for accessible and innovative electric mobility through the presentation of two key models.
At the center of the experience were two fully electric vehicles: the Leapmotor B05, unveiled exclusively during the event, and the Leapmotor B10, already established as one of the brand’s flagship models.
Two electric models in the spotlight
The activation allowed visitors to explore two strategic vehicles representing Leapmotor’s growing presence in Europe.
The exclusive presentation of the Leapmotor B05 generated strong interest from attendees eager to discover the brand’s latest innovation.
Alongside it, the Leapmotor B10 showcased the manufacturer’s existing electric mobility offering.
Visitors had the opportunity to discover:
- Leapmotor vehicle design
- Advanced onboard technologies
- Electric mobility innovations
- Features and equipment
- The brand’s vision for Europe
- Product specifications and benefits
Product Genius teams supporting visitor engagement
To enhance the visitor experience, two dedicated Product Genius specialists were present throughout the event.
Their role was to welcome guests, present the vehicles and answer questions about the Leapmotor brand and product range.
Key responsibilities included:
- Visitor reception and engagement
- Vehicle presentations
- Product demonstrations
- Technology explanations
- Lead generation and qualification
- Prospect guidance
- Activation management
Their presence created meaningful interactions and helped visitors better understand the vehicles and the brand.
Complete logistics management before and during the event
Ahead of the activation, our teams managed the full logistics operation required to support the event.
Services delivered included:
- Delivery of the Leapmotor B05 from Italy
- Vehicle transportation coordination
- Shipment of Leapmotor promotional materials
- On-site display deployment
- Vehicle preparation and detailing
- Daily cleaning of display vehicles
- Operational management throughout the week
This comprehensive approach ensured a flawless presentation of the vehicles throughout the event.
Building awareness and generating qualified leads
Beyond showcasing the vehicles, the activation was designed to increase Leapmotor’s visibility and create meaningful engagement with potential customers.
By combining product presentation, expert support and operational excellence, the brand successfully connected with visitors attending one of the most prestigious automotive events in the world.
Expertise in automotive launches and brand activations
This collaboration with Leapmotor France highlights our expertise in supporting automotive manufacturers through vehicle launches, public activations and customer engagement programs.
Our services include:
- New vehicle launches
- Product Genius staffing
- Automotive brand activations
- Lead generation programs
- Vehicle logistics and transportation
- Display and POS deployment
- Event operations management
Our mission is to transform every vehicle showcase into a true brand experience.
Thank you to the Leapmotor France teams
A sincere thank you to the Leapmotor France teams for their trust throughout this exceptional week at the 24 Hours of Le Mans.
Together, we helped showcase the brand’s electric mobility vision to a passionate and highly engaged audience.
FAQ – Leapmotor at the 24 Hours of Le Mans
Which Leapmotor vehicles were showcased?
Visitors discovered the exclusive Leapmotor B05 and the Leapmotor B10.
What was the role of the Product Genius team?
They welcomed visitors, presented the vehicles and managed lead generation activities throughout the event.
Did the teams manage the event logistics?
Yes, our teams handled vehicle transportation from Italy, POS deployment and vehicle preparation.
What was the objective of the activation?
To increase Leapmotor brand awareness, showcase its electric vehicles and generate qualified leads among event visitors.