{"id":15923,"date":"2026-09-25T07:22:39","date_gmt":"2026-09-25T06:22:39","guid":{"rendered":"https:\/\/driving-evolution.com\/evenements\/denza-a-chantilly-arts-elegance-lelegance-automobile-au-domaine-de-chantilly\/"},"modified":"2026-09-25T07:25:07","modified_gmt":"2026-09-25T06:25:07","slug":"denza-a-chantilly-arts-elegance-lelegance-automobile-au-domaine-de-chantilly","status":"publish","type":"evenements","link":"https:\/\/driving-evolution.com\/en\/evenements\/denza-a-chantilly-arts-elegance-lelegance-automobile-au-domaine-de-chantilly\/","title":{"rendered":"DENZA at Chantilly Arts &#038; \u00c9l\u00e9gance: Automotive Elegance at the Domaine de Chantilly"},"content":{"rendered":"<p class=\"isSelectedEnd\">Automotive elegance takes centre stage at the <strong>Domaine de Chantilly<\/strong>. \u2728<\/p>\n<p class=\"isSelectedEnd\">For <strong>Chantilly Arts &amp; \u00c9l\u00e9gance<\/strong>, our teams supported <strong>DENZA<\/strong> in bringing the brand\u2019s world to life for automotive enthusiasts and lifestyle audiences.<\/p>\n<p class=\"isSelectedEnd\">Set within the prestigious Chantilly estate, visitors were able to discover the <strong>DENZA Z9 GT<\/strong> and <strong>DENZA Z<\/strong> on display before taking the wheel of two Z9 GT models for exclusive road test drives departing from Chantilly.<\/p>\n<h2>DENZA at the heart of Chantilly Arts &amp; \u00c9l\u00e9gance<\/h2>\n<p class=\"isSelectedEnd\">The setting of Chantilly Arts &amp; \u00c9l\u00e9gance provided a particularly fitting environment for DENZA and its premium automotive positioning.<\/p>\n<p class=\"isSelectedEnd\">The exhibition of the <strong>DENZA Z9 GT and DENZA Z<\/strong> gave visitors the opportunity to discover the vehicles up close, speak with the brand team and explore the DENZA universe.<\/p>\n<p class=\"isSelectedEnd\">But the experience went beyond static display.<\/p>\n<p class=\"isSelectedEnd\">Two <strong>DENZA Z9 GT<\/strong> models were also available for <strong>dynamic road test drives<\/strong>, giving interested guests the opportunity to experience the vehicle for themselves on the roads around Chantilly.<\/p>\n<h2>Product Genius at the heart of the driving experience<\/h2>\n<p class=\"isSelectedEnd\">To ensure a high-quality guest experience, <strong>3 Product Genius<\/strong> were present throughout the activation.<\/p>\n<p class=\"isSelectedEnd\">Acting as brand ambassadors, they supported visitors throughout their journey:<\/p>\n<ul data-spread=\"false\">\n<li>Guest welcome and reception<\/li>\n<li>DENZA vehicle presentation<\/li>\n<li>Product and technology explanations<\/li>\n<li>Dynamic driving session management<\/li>\n<li>Guest support during test drives<\/li>\n<li>Answering questions from prospects<\/li>\n<li>Lead collection and qualification<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Their presence created a direct and high-quality connection between DENZA and its audience, turning vehicle discovery into a genuine brand experience.<\/p>\n<h2>From product discovery to the road<\/h2>\n<p class=\"isSelectedEnd\">Combining static display with dynamic test drives created a complete discovery journey.<\/p>\n<p class=\"isSelectedEnd\">After exploring the <strong>DENZA Z9 GT and DENZA Z<\/strong>, interested visitors could continue their experience behind the wheel of the Z9 GT.<\/p>\n<p class=\"isSelectedEnd\">This approach creates a more tangible relationship with the product: discovering the vehicle, speaking with an expert and then experiencing its driving characteristics in real-world conditions.<\/p>\n<p class=\"isSelectedEnd\">It is particularly effective for a brand looking to build awareness while generating qualified customer leads.<\/p>\n<h2>A customer experience designed around lead generation<\/h2>\n<p class=\"isSelectedEnd\">Beyond welcoming visitors and managing the driving sessions, our <strong>3 Product Genius<\/strong> also handled <strong>lead collection<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Each interaction could therefore contribute to a broader customer journey, combining product discovery with meaningful prospect engagement.<\/p>\n<p class=\"isSelectedEnd\">The objective was to connect a premium event experience with genuine commercial value, while maintaining the human interaction that defines a successful automotive brand experience.<\/p>\n<h2>Driving Evolution\u2019s expertise for <a href=\"http:\/\/www.denza.fr\" target=\"_blank\" rel=\"noopener\">DENZA<\/a><\/h2>\n<p class=\"isSelectedEnd\">For this activation, Driving Evolution brought its expertise in <strong>automotive experiences, dynamic driving events and product engagement<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Our involvement included:<\/p>\n<ul data-spread=\"false\">\n<li>Guest welcome and engagement<\/li>\n<li>Vehicle presentation<\/li>\n<li>Product Genius<\/li>\n<li>Dynamic driving experiences<\/li>\n<li>Test drive management<\/li>\n<li>Automotive customer experience<\/li>\n<li>Lead collection and qualification<\/li>\n<li>On-site operational management<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">This expertise enables automotive manufacturers and brands to turn event participation into a complete customer journey, from vehicle discovery through to the first drive.<\/p>\n<h2>DENZA: where elegance meets automotive experience<\/h2>\n<p class=\"isSelectedEnd\">Against the exceptional backdrop of <a href=\"https:\/\/driving-evolution.com\/en\/evenements\/polestar-5-a-chantilly-arts-elegance-premiere-presentation-au-grand-public\/\"><strong>Chantilly Arts &amp; \u00c9l\u00e9gance<\/strong><\/a>, DENZA introduced its world to a passionate audience through a combination of static display and dynamic driving experiences.<\/p>\n<p class=\"isSelectedEnd\">A memorable meeting point between <strong>automotive elegance, lifestyle and product discovery<\/strong> at the heart of the Domaine de Chantilly.<\/p>\n<p class=\"isSelectedEnd\">Thank you to <strong>DENZA<\/strong> and <strong>BYD France<\/strong> for their trust in this fantastic project! \u2728<\/p>\n<p class=\"isSelectedEnd\"><strong>DENZA France, BYD France, Chantilly Arts &amp; \u00c9l\u00e9gance, Domaine de Chantilly, DENZA Z9 GT, DENZA Z, automotive test drives, dynamic driving experience, Product Genius, automotive customer experience, premium automotive event, automotive lead generation.<\/strong><\/p>\n<h3>FAQ \u2013 DENZA at Chantilly Arts &amp; \u00c9l\u00e9gance<\/h3>\n<p class=\"isSelectedEnd\"><strong>Which DENZA models were displayed at Chantilly?<\/strong><br \/>\nVisitors could discover the DENZA Z9 GT and DENZA Z on display.<\/p>\n<p class=\"isSelectedEnd\"><strong>Could visitors test drive the vehicles?<\/strong><br \/>\nYes. Two DENZA Z9 GT models were available for exclusive dynamic road test drives departing from Chantilly.<\/p>\n<p class=\"isSelectedEnd\"><strong>What was the role of the Product Genius team?<\/strong><br \/>\nThe 3 Product Genius managed guest reception, vehicle presentation, test drive support, visitor questions and lead collection.<\/p>\n<p><strong>What was Driving Evolution\u2019s role?<\/strong><br \/>\nOur teams supported DENZA with the on-site customer experience, dynamic driving operations, product engagement and visitor management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automotive elegance takes centre stage at the Domaine de Chantilly. \u2728 For Chantilly Arts &amp; \u00c9l\u00e9gance, our teams supported DENZA in bringing the brand\u2019s world to life for automotive enthusiasts and lifestyle audiences. Set within the prestigious Chantilly estate, visitors were able to discover the DENZA Z9 GT and DENZA Z on display before taking [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15924,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15923","evenements","type-evenements","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements"}],"about":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/types\/evenements"}],"author":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/comments?post=15923"}],"version-history":[{"count":2,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15923\/revisions"}],"predecessor-version":[{"id":15927,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15923\/revisions\/15927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media\/15924"}],"wp:attachment":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media?parent=15923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}