{"id":15807,"date":"2026-06-29T03:31:58","date_gmt":"2026-06-29T02:31:58","guid":{"rendered":"https:\/\/driving-evolution.com\/evenements\/le-grand-retour-de-subaru-des-essais-presse-au-coeur-de-la-champagne-ardenne\/"},"modified":"2026-06-29T03:34:43","modified_gmt":"2026-06-29T02:34:43","slug":"le-grand-retour-de-subaru-des-essais-presse-au-coeur-de-la-champagne-ardenne","status":"publish","type":"evenements","link":"https:\/\/driving-evolution.com\/en\/evenements\/le-grand-retour-de-subaru-des-essais-presse-au-coeur-de-la-champagne-ardenne\/","title":{"rendered":"Subaru Returns: 2026 Media Test Drives in the Heart of Champagne"},"content":{"rendered":"<h2>An immersive media experience marking Subaru&#8217;s return<\/h2>\n<p class=\"isSelectedEnd\">As Subaru strengthens its presence in the French market, our teams supported <a href=\"http:\/\/www.creative-events.com\" target=\"_blank\" rel=\"noopener\">CREATIVE EVENTS<\/a> and <a href=\"http:\/\/www.subaru.Fr\" target=\"_blank\" rel=\"noopener\">Subaru France<\/a> in delivering the 2026 media test drives in the Champagne region.<\/p>\n<p class=\"isSelectedEnd\">Across two dedicated sessions, 28 automotive journalists experienced Subaru&#8217;s latest lineup through carefully designed driving routes showcasing the brand&#8217;s technologies, performance and legendary all-wheel-drive expertise.<\/p>\n<p class=\"isSelectedEnd\">Every aspect of the activation was designed to deliver a seamless, professional and premium media experience fully aligned with Subaru&#8217;s standards.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>A complete fleet showcasing Subaru&#8217;s latest models<\/h2>\n<p class=\"isSelectedEnd\">Journalists had the opportunity to drive a representative fleet featuring Subaru&#8217;s newest vehicles:<\/p>\n<ul data-spread=\"false\">\n<li>7 Subaru Uncharted 2WD vehicles on the main driving route<\/li>\n<li>2 Subaru Uncharted 4WD models<\/li>\n<li>2 Subaru E-Outback models<\/li>\n<li>2 Subaru Solterra SUVs<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">The different driving routes enabled participants to evaluate each vehicle under varied driving conditions while discovering Subaru&#8217;s engineering, onboard technologies and electrified mobility solutions.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>A media program designed for automotive journalists<\/h2>\n<p class=\"isSelectedEnd\">Our teams supported Subaru France throughout the event to ensure smooth and efficient media operations.<\/p>\n<p class=\"isSelectedEnd\">From vehicle handovers to route supervision, every detail was coordinated to allow journalists to focus entirely on evaluating the vehicles.<\/p>\n<h3>Key services delivered during the media drives:<\/h3>\n<ul data-spread=\"false\">\n<li>V<a href=\"https:\/\/driving-evolution.com\/en\/evenements\/geely-france-premiers-essais-presse-sur-les-routes-du-golfe-du-morbihan\/\">ehicle handovers for journalists<\/a><\/li>\n<li>Technical briefings before departures<\/li>\n<li>Driving route supervision<\/li>\n<li>Digital roadbook creation<\/li>\n<li>Daily operational coordination<\/li>\n<li>Fleet logistics management<\/li>\n<li>Media support throughout the event<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">This structured organization provided journalists with a clear, efficient and enjoyable testing experience.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>A digital roadbook enhancing the driving experience<\/h2>\n<p class=\"isSelectedEnd\">To support the media drives, our teams developed a dedicated digital roadbook guiding participants throughout the selected routes.<\/p>\n<p class=\"isSelectedEnd\">The tool simplified navigation while highlighting the roads chosen to showcase the strengths of each Subaru model.<\/p>\n<p class=\"isSelectedEnd\">Combined with on-site operational support, it contributed to a seamless and highly professional driving experience.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>Expertise in automotive media launches<\/h2>\n<p class=\"isSelectedEnd\">This collaboration with CREATIVE EVENTS and Subaru France demonstrates our expertise in supporting automotive manufacturers through media launches, press drives and vehicle presentation programs.<\/p>\n<p class=\"isSelectedEnd\">Our services include:<\/p>\n<ul data-spread=\"false\">\n<li>Automotive media test drives<\/li>\n<li>New model launches<\/li>\n<li>Test fleet management<\/li>\n<li>Digital roadbook design<\/li>\n<li>Route planning and supervision<\/li>\n<li>Event logistics coordination<\/li>\n<li>Media and journalist support<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Our mission is to deliver flawlessly executed driving experiences that allow manufacturers to showcase their latest vehicles under the best possible conditions.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>Thank you to the CREATIVE EVENTS and Subaru France teams<\/h2>\n<p class=\"isSelectedEnd\">A sincere thank you to the teams at CREATIVE EVENTS and Subaru France for their trust during the 2026 media drives.<\/p>\n<p class=\"isSelectedEnd\">Together, we helped support Subaru&#8217;s return through a premium driving experience designed specifically for the automotive press.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>FAQ \u2013 Subaru France 2026 Media Test Drives<\/h2>\n<h3>Where were the Subaru media drives held?<\/h3>\n<p class=\"isSelectedEnd\">The 2026 Subaru France media drives took place in the Champagne region of France.<\/p>\n<h3>How many journalists attended?<\/h3>\n<p class=\"isSelectedEnd\">Twenty-eight automotive journalists participated across two dedicated sessions.<\/p>\n<h3>Which Subaru models were available?<\/h3>\n<p class=\"isSelectedEnd\">The fleet included the Subaru Uncharted 2WD, Subaru Uncharted 4WD, Subaru E-Outback and Subaru Solterra.<\/p>\n<h3>What was the role of the teams?<\/h3>\n<p>Our teams managed vehicle handovers, route supervision, digital roadbook development and the complete operational logistics of the media event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An immersive media experience marking Subaru&#8217;s return As Subaru strengthens its presence in the French market, our teams supported CREATIVE EVENTS and Subaru France in delivering the 2026 media test drives in the Champagne region. Across two dedicated sessions, 28 automotive journalists experienced Subaru&#8217;s latest lineup through carefully designed driving routes showcasing the brand&#8217;s technologies, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15808,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15807","evenements","type-evenements","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements"}],"about":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/types\/evenements"}],"author":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/comments?post=15807"}],"version-history":[{"count":1,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15807\/revisions"}],"predecessor-version":[{"id":15809,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15807\/revisions\/15809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media\/15808"}],"wp:attachment":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media?parent=15807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}