{"id":15798,"date":"2026-06-24T03:39:29","date_gmt":"2026-06-24T02:39:29","guid":{"rendered":"https:\/\/driving-evolution.com\/evenements\/cadillac-sinvite-au-touquet-paris-plage-pour-une-experience-electrique-dexception\/"},"modified":"2026-06-24T03:48:27","modified_gmt":"2026-06-24T02:48:27","slug":"cadillac-sinvite-au-touquet-paris-plage-pour-une-experience-electrique-dexception","status":"publish","type":"evenements","link":"https:\/\/driving-evolution.com\/en\/evenements\/cadillac-sinvite-au-touquet-paris-plage-pour-une-experience-electrique-dexception\/","title":{"rendered":"Cadillac Brings Its Electric Experience to Le Touquet-Paris-Plage"},"content":{"rendered":"<h2>Cadillac at the heart of one of France\u2019s most elegant destinations<\/h2>\n<p class=\"isSelectedEnd\">For three days, Cadillac welcomed visitors to a dedicated test drive center at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage, offering an exclusive opportunity to discover the brand\u2019s fully electric lineup.<\/p>\n<p class=\"isSelectedEnd\">Known for its elegance, lifestyle and coastal charm, Le Touquet provided the perfect setting for Cadillac to connect with residents, visitors and prospective customers through a premium and immersive brand experience.<\/p>\n<p class=\"isSelectedEnd\">The objective was clear: transform vehicle discovery into a meaningful driving experience and create lasting connections with the Cadillac brand.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>Discovering Cadillac\u2019s electric lineup through test drives<\/h2>\n<p class=\"isSelectedEnd\">Throughout the activation, visitors had the opportunity to explore and drive three key models from Cadillac\u2019s electric portfolio:<\/p>\n<ul data-spread=\"false\">\n<li>Cadillac <a href=\"https:\/\/driving-evolution.com\/en\/evenements\/cadillac-at-sport-collection-a-premium-electric-driving-experience-at-circuit-du-val-de-vienne\/\">OPTIQ<\/a><\/li>\n<li>Cadillac LYRIQ<\/li>\n<li>Cadillac VISTIQ<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">The driving experiences allowed participants to discover the vehicles\u2019 advanced technologies, comfort, performance and premium driving characteristics in real-world conditions.<\/p>\n<p class=\"isSelectedEnd\">Each test drive was designed to provide a genuine introduction to <a href=\"http:\/\/www.cadillac.fr\" target=\"_blank\" rel=\"noopener\">Cadillac\u2019s<\/a> vision of luxury electric mobility.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>A customer journey designed around engagement and discovery<\/h2>\n<p class=\"isSelectedEnd\">Our teams supported Cadillac throughout every stage of the project, from venue selection and preparation to on-site operations and test drive coordination.<\/p>\n<p class=\"isSelectedEnd\">The activation was designed to encourage meaningful conversations, guide visitors through the brand universe and extend their discovery through personalized driving experiences.<\/p>\n<h3>Key services delivered during the activation:<\/h3>\n<ul data-spread=\"false\">\n<li>Venue sourcing and coordination<\/li>\n<li>Test drive center management<\/li>\n<li>Visitor reception and guidance<\/li>\n<li>Cadillac vehicle presentations<\/li>\n<li>Test drive operations<\/li>\n<li>Prospect support and engagement<\/li>\n<li>Overall event coordination<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">This structured approach created a seamless customer journey fully aligned with Cadillac\u2019s premium positioning.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>Le Touquet: the perfect setting for the Cadillac universe<\/h2>\n<p class=\"isSelectedEnd\">As one of France\u2019s most prestigious seaside destinations, Le Touquet-Paris-Plage offered an ideal environment to showcase Cadillac\u2019s electric vehicle range.<\/p>\n<p class=\"isSelectedEnd\">The Pierre de Coubertin Tennis Center provided a refined and accessible venue where visitors could discover the brand in a relaxed yet premium atmosphere.<\/p>\n<p class=\"isSelectedEnd\">The location helped attract an audience particularly receptive to innovation, design and premium electric mobility.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>A brand experience designed to create emotion<\/h2>\n<p class=\"isSelectedEnd\">Beyond the vehicles themselves, the activation aimed to create genuine engagement between visitors and the Cadillac brand.<\/p>\n<p class=\"isSelectedEnd\">Every stage of the customer journey was designed to spark curiosity, encourage discovery and transform interest into a memorable hands-on experience behind the wheel.<\/p>\n<p class=\"isSelectedEnd\">This experiential approach enables Cadillac to strengthen brand awareness while building meaningful relationships with future customers.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>Expertise in premium automotive activations<\/h2>\n<p class=\"isSelectedEnd\">This collaboration with Cadillac highlights our expertise in supporting automotive manufacturers through test drive programs, local activations and immersive brand experiences.<\/p>\n<p class=\"isSelectedEnd\">Our services include:<\/p>\n<ul data-spread=\"false\">\n<li>Automotive test drive centers<\/li>\n<li>Premium brand activations<\/li>\n<li>Customer experience management<\/li>\n<li>Operational coordination<\/li>\n<li>Roadshows and touring programs<\/li>\n<li>Vehicle test drive operations<\/li>\n<li>Lead generation and qualification<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Our mission is to transform every brand interaction into a memorable experience.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>Thank you to the Cadillac teams<\/h2>\n<p class=\"isSelectedEnd\">A sincere thank you to the Cadillac teams for their trust throughout this activation in Le Touquet-Paris-Plage.<\/p>\n<p class=\"isSelectedEnd\">Together, we introduced visitors to the Cadillac universe and its electric lineup through an elegant, immersive and engaging experience.<\/p>\n<div contenteditable=\"false\">\n<hr \/>\n<\/div>\n<h2>FAQ \u2013 Cadillac in Le Touquet-Paris-Plage<\/h2>\n<h3>Which Cadillac models were available for test drives?<\/h3>\n<p class=\"isSelectedEnd\">Visitors could discover and drive the Cadillac OPTIQ, LYRIQ and VISTIQ.<\/p>\n<h3>Where did the activation take place?<\/h3>\n<p class=\"isSelectedEnd\">The event was hosted at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage.<\/p>\n<h3>What was the objective of the program?<\/h3>\n<p class=\"isSelectedEnd\">To introduce visitors to the Cadillac brand and extend that discovery through personalized driving experiences.<\/p>\n<h3>What was the role of the teams on-site?<\/h3>\n<p>Our teams managed venue coordination, visitor reception, test drive operations and the overall execution of the activation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadillac at the heart of one of France\u2019s most elegant destinations For three days, Cadillac welcomed visitors to a dedicated test drive center at the Pierre de Coubertin Tennis Center in Le Touquet-Paris-Plage, offering an exclusive opportunity to discover the brand\u2019s fully electric lineup. Known for its elegance, lifestyle and coastal charm, Le Touquet provided [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15799,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15798","evenements","type-evenements","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements"}],"about":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/types\/evenements"}],"author":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/comments?post=15798"}],"version-history":[{"count":2,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15798\/revisions"}],"predecessor-version":[{"id":15802,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15798\/revisions\/15802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media\/15799"}],"wp:attachment":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media?parent=15798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}