{"id":15449,"date":"2026-03-24T15:05:12","date_gmt":"2026-03-24T14:05:12","guid":{"rendered":"https:\/\/driving-evolution.com\/evenements\/formation-immersive-toyota-une-experience-evenementielle-au-service-de-lelectrification\/"},"modified":"2026-03-24T15:09:08","modified_gmt":"2026-03-24T14:09:08","slug":"formation-immersive-toyota-une-experience-evenementielle-au-service-de-lelectrification","status":"publish","type":"evenements","link":"https:\/\/driving-evolution.com\/en\/evenements\/formation-immersive-toyota-une-experience-evenementielle-au-service-de-lelectrification\/","title":{"rendered":"Formation immersive Toyota : une exp\u00e9rience \u00e9v\u00e9nementielle au service de l\u2019\u00e9lectrification"},"content":{"rendered":"<h3 data-section-id=\"1txojf8\" data-start=\"1970\" data-end=\"2046\">Toyota immersive training: a powerful experience driving electrification<\/h3>\n<p data-start=\"2048\" data-end=\"2240\">How do you turn a product training into a memorable experience? Toyota France answered this challenge with a large-scale training program bringing together 1,200 sales advisors over two weeks.<\/p>\n<p data-start=\"2242\" data-end=\"2397\">Held between <a href=\"https:\/\/driving-evolution.com\/en\/evenements\/toyota-essais-presse-bz4x\/\">Nice<\/a> and Cannes, this immersive event combined learning, scenography, and hands-on experience to support the brand\u2019s electrification strategy.<\/p>\n<h3 data-section-id=\"37f2x5\" data-start=\"2399\" data-end=\"2449\">An innovative and engaging training experience<\/h3>\n<p data-start=\"2451\" data-end=\"2609\">Inspired by the world of cinema and TV series, participants followed a structured journey divided into key phases:<br data-start=\"2565\" data-end=\"2568\" \/><strong data-start=\"2568\" data-end=\"2609\">ACT: Activate, Target, Test, Explore.<\/strong><\/p>\n<p data-start=\"2611\" data-end=\"2631\">Highlights included:<\/p>\n<ul data-start=\"2632\" data-end=\"2772\">\n<li data-section-id=\"h66ngp\" data-start=\"2632\" data-end=\"2652\">Dynamic keynotes<\/li>\n<li data-section-id=\"1mfa1c\" data-start=\"2653\" data-end=\"2690\">A fully recreated <a href=\"http:\/\/www.toyota.fr\" target=\"_blank\" rel=\"noopener\">Toyota<\/a> showroom<\/li>\n<li data-section-id=\"1k6m17m\" data-start=\"2691\" data-end=\"2725\">Interactive learning workshops<\/li>\n<li data-section-id=\"1atbcca\" data-start=\"2726\" data-end=\"2772\">100% electric test drives with 50 vehicles<\/li>\n<\/ul>\n<p data-start=\"2774\" data-end=\"2890\">Each step was designed to boost engagement, understanding, and real-world application of electric mobility concepts.<\/p>\n<h3 data-section-id=\"1tlqmpm\" data-start=\"2892\" data-end=\"2930\">A high-impact experiential program<\/h3>\n<p data-start=\"2932\" data-end=\"3103\">Designed with Lem-On, the program leveraged strong creative direction and immersive storytelling to ensure long-term message retention and practical adoption in the field.<\/p>\n<p data-start=\"3105\" data-end=\"3243\">By blending event design, training, and user experience, Toyota proves that learning can be ambitious, impactful\u2026 and truly unforgettable.<\/p>\n<h3 data-section-id=\"10g4hw5\" data-start=\"3245\" data-end=\"3279\">Why choose immersive training?<\/h3>\n<ul data-start=\"3281\" data-end=\"3418\">\n<li data-section-id=\"1put8a8\" data-start=\"3281\" data-end=\"3313\">Improved knowledge retention<\/li>\n<li data-section-id=\"avd2ur\" data-start=\"3314\" data-end=\"3347\">Higher participant engagement<\/li>\n<li data-section-id=\"iruc8z\" data-start=\"3348\" data-end=\"3373\">Real-life application<\/li>\n<li data-section-id=\"143u2ae\" data-start=\"3374\" data-end=\"3418\">Memorable and differentiating experience<\/li>\n<\/ul>\n<p data-start=\"3420\" data-end=\"3625\"><strong data-start=\"3420\" data-end=\"3435\">Conclusion:<\/strong> Training is no longer just about delivering information. It\u2019s about creating meaningful experiences that empower teams and support major transformations\u2014like the shift to electric mobility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota immersive training: a powerful experience driving electrification How do you turn a product training into a memorable experience? Toyota France answered this challenge with a large-scale training program bringing together 1,200 sales advisors over two weeks. Held between Nice and Cannes, this immersive event combined learning, scenography, and hands-on experience to support the brand\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15450,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15449","evenements","type-evenements","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements"}],"about":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/types\/evenements"}],"author":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/comments?post=15449"}],"version-history":[{"count":1,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15449\/revisions"}],"predecessor-version":[{"id":15452,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15449\/revisions\/15452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media\/15450"}],"wp:attachment":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media?parent=15449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}