{"id":15173,"date":"2025-11-29T07:09:49","date_gmt":"2025-11-29T06:09:49","guid":{"rendered":"https:\/\/driving-evolution.com\/evenements\/cadillac-lancement-optiq\/"},"modified":"2025-11-29T07:11:50","modified_gmt":"2025-11-29T06:11:50","slug":"cadillac-lancement-optiq","status":"publish","type":"evenements","link":"https:\/\/driving-evolution.com\/en\/evenements\/cadillac-lancement-optiq\/","title":{"rendered":"Cadillac &#8211; Lancement Cadillac Optiq 2025"},"content":{"rendered":"<h3 data-start=\"143\" data-end=\"224\">A New Face for Cadillac Unveiled from Spain: The Launch of the Cadillac Optiq<\/h3>\n<p data-start=\"226\" data-end=\"520\">In October, <a href=\"https:\/\/driving-evolution.com\/en\/evenements\/cadillac-24h-du-mans-2025\/\">Cadillac<\/a> introduced its all-new electric model, the Cadillac Optiq, to the world during an exclusive event held at the Oller Del Mas estate in Spain. Our teams managed the full setup of the international press testing hub, creating a unique setting for this first automotive launch.<\/p>\n<h4 data-start=\"522\" data-end=\"559\">A Tailored Experience for Guests<\/h4>\n<p data-start=\"561\" data-end=\"737\">Journalists, influencers, investors, fleet managers, and key corporate clients were invited to discover this new electric icon in an atmosphere combining elegance and warmth.<\/p>\n<p data-start=\"739\" data-end=\"903\">The program featured an extraordinary road trip through the Montserrat mountains, allowing guests to test the Cadillac Optiq in a variety of spectacular conditions.<\/p>\n<h4 data-start=\"905\" data-end=\"946\">Immersion into the Cadillac Universe<\/h4>\n<p data-start=\"948\" data-end=\"1040\">The experience went beyond driving. Guests also took part in immersive activities such as:<\/p>\n<ul data-start=\"1042\" data-end=\"1195\">\n<li data-start=\"1042\" data-end=\"1063\">\n<p data-start=\"1044\" data-end=\"1063\">Customizing caps,<\/p>\n<\/li>\n<li data-start=\"1064\" data-end=\"1118\">\n<p data-start=\"1066\" data-end=\"1118\">Crafting artisanal luggage tags with Savoir-Faire,<\/p>\n<\/li>\n<li data-start=\"1119\" data-end=\"1195\">\n<p data-start=\"1121\" data-end=\"1195\">Attending a scenographed press conference within a bespoke 400 m\u00b2 space.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1197\" data-end=\"1418\">The central display included infographic zones, shooting spots, a LED floor, and, of course, the new <a href=\"https:\/\/www.cadillaceurope.com\/fr-fr\/optiq\" target=\"_blank\" rel=\"noopener\">Cadillac Optiq<\/a> showcased at the heart of the scenography, highlighting the model\u2019s innovative and prestigious character.<\/p>\n<h4 data-start=\"1420\" data-end=\"1471\">Logistics Designed Down to the Smallest Detail<\/h4>\n<p data-start=\"1473\" data-end=\"1693\">From designing personalized programs to coordinating complete logistics \u2014 flights, transfers, accommodations, catering \u2014 every detail was meticulously orchestrated to reflect Cadillac\u2019s signature excellence and luxury.<\/p>\n<p data-start=\"1695\" data-end=\"1873\">This haute couture event enabled Cadillac Europe to reveal its new face to the world while offering guests a full immersion into the brand\u2019s universe and its electric innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A New Face for Cadillac Unveiled from Spain: The Launch of the Cadillac Optiq In October, Cadillac introduced its all-new electric model, the Cadillac Optiq, to the world during an exclusive event held at the Oller Del Mas estate in Spain. Our teams managed the full setup of the international press testing hub, creating a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15174,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15173","evenements","type-evenements","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements"}],"about":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/types\/evenements"}],"author":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/comments?post=15173"}],"version-history":[{"count":1,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15173\/revisions"}],"predecessor-version":[{"id":15175,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/evenements\/15173\/revisions\/15175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media\/15174"}],"wp:attachment":[{"href":"https:\/\/driving-evolution.com\/en\/wp-json\/wp\/v2\/media?parent=15173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}