At the Paris Motor Show, Leapmotor showcased its vision for a new era of accessible mobility through a range of all-electric and hybrid vehicles. To support the brand at this major automotive event, DRIVING EVOLUTION delivered a comprehensive staffing and logistical programme, bringing together product expertise, visitor engagement and on-site team coordination.
Six Product Geniuses introducing the Leapmotor range
At the heart of the stand, six Product Geniuses trained in the brand and its models welcomed visitors throughout the show.
As dedicated product experts, they introduced the Leapmotor range in detail, highlighting each model’s features, technologies and the different mobility solutions offered by the manufacturer.
Their role went beyond simply presenting the vehicles. Through attentive listening, approachability and personalised advice, they guided visitors according to their individual interests and needs, delivering a welcoming and informative customer experience.
Enhancing vehicle presentations with visual content
To showcase the vehicles on display and make the range easier to explore, our teams also managed the production of dedicated infographics for the displayed models.
These visual materials helped organise the information on the stand and made the vehicles’ key features more accessible to visitors, complementing the explanations provided by the Product Geniuses.
Team clothing management and on-site coordination
Behind the scenes, DRIVING EVOLUTION handled several key tasks to ensure the consistency and smooth running of the overall programme:
- Production of infographics for the displayed models.
- Management of team clothing and uniforms.
- Coordination of the staff working on the stand.
- Operational monitoring to ensure a consistent and seamless brand presence throughout the show.
This overall organisation allowed the teams to focus fully on welcoming visitors and providing expert product advice.
DRIVING EVOLUTION supporting Leapmotor at the Paris Motor Show
From product expertise and visual communication materials to team management and operational coordination, DRIVING EVOLUTION supported Leapmotor in showcasing its range and brand identity at the Paris Motor Show.
A comprehensive assignment reflecting our approach to automotive events: combining service quality, product knowledge and operational precision to deliver a consistent brand experience.
Thank you to Leapmotor for placing your trust in our team!
FAQ – Leapmotor at the Paris Motor Show
What was DRIVING EVOLUTION’s role on the Leapmotor stand?
DRIVING EVOLUTION deployed six Product Geniuses to introduce the vehicle range, welcome visitors and provide advice. The agency also managed infographic production, team clothing and on-site staff coordination.
How many Product Geniuses were deployed for Leapmotor?
Six brand-trained Product Geniuses were deployed to support visitors throughout the Paris Motor Show.
What types of vehicles did Leapmotor showcase?
The range included all-electric and hybrid models, giving visitors the opportunity to discover different mobility solutions from the manufacturer.
Why use Product Geniuses at a motor show?
Product Geniuses provide in-depth vehicle knowledge, help visitors understand new technologies and offer personalised guidance. They enhance the visitor experience while helping showcase the brand and its products.