For one day, the prestigious Golf de La Boulie was transformed into a Porsche setting for a unique gathering bringing together automotive enthusiasts and personalities. ⛳️
Our teams supported Porsche France in creating and delivering a premium experience combining automotive excellence, golf, hospitality and lifestyle.
At the heart of the activation was a bespoke Porsche Café, created inside our mobile event structure and transformed especially for the occasion.
VIP hospitality at Golf de La Boulie
The experience began from the moment guests arrived.
To ensure a smooth arrival and seamless transportation, our team organised VIP shuttle services to and from Golf de La Boulie.
This first touchpoint was designed to immediately immerse guests in the Porsche universe and provide a level of hospitality consistent with the brand’s premium positioning.
A mobile Porsche Café at the heart of the event
The centrepiece of the activation was our mobile event structure, transformed into a dedicated Porsche Café.
Designed as a welcoming and elegant space, the café offered guests a selection of exceptional coffee and matcha, prepared on site by our barista.
More than simply a refreshment point, the Porsche Café became a genuine meeting and social space, extending the brand experience through a premium yet approachable format.
Event production down to every detail
Behind the guest experience, our teams managed the operational requirements necessary to deliver the activation seamlessly.
Our support included:
- Installation and operation of the mobile structure
- Transformation of the structure into a Porsche Café
- VIP guest transport and shuttle services
- Vehicle preparation
- Vehicle branding and wrapping
- Golf&Coffee merchandise production
- Event logistics and coordination
- On-site operational management
This comprehensive approach ensured a smooth guest experience while maintaining a high level of preparation across every element of the event.
Golf, coffee and automotive passion
The Porsche France activation naturally brought together several complementary worlds: golf, automotive excellence and lifestyle.
Golf de La Boulie provided an elegant setting for displaying Porsche vehicles and welcoming guests in a privileged environment.
The Porsche Café added a warm and social dimension, creating a natural meeting point at the heart of the experience.
Driving Evolution’s expertise in premium events
For this activation, Driving Evolution brought its expertise in automotive event production and premium hospitality.
Our approach enables brands to work with one operational partner capable of managing both the visible guest experience and the behind-the-scenes logistics.
Our expertise for this project included:
- VIP hospitality
- Guest transportation and shuttle services
- Mobile event structures
- Porsche Café and event catering concepts
- Vehicle preparation and branding
- Merchandise production
- Event logistics
- On-site operational management
A comprehensive approach designed to create brand experiences that are coherent, elegant and seamlessly delivered.
A Porsche day combining elegance and conviviality
Between the fairways of Golf de La Boulie, the Porsche vehicles and the welcoming atmosphere of the Porsche Café, the event brought together automotive excellence, golf and lifestyle in a natural and premium setting.
We were proud to support Porsche France on this premium activation.
Thank you to Porsche France for their continued trust. ☕️⛳️