Bringing the Porsche experience to one of the world’s most prestigious golf tournaments
During The Amundi Evian Championship, one of the five Major tournaments in women’s professional golf, Porsche France and Porsche AG welcomed guests to an exclusive brand experience at the renowned Evian Resort Golf Club.
Set against the spectacular backdrop of Lake Geneva, the activation combined premium driving experiences, cutting-edge technology showcases and world-class hospitality to immerse guests in the Porsche universe.
Throughout the event, automotive performance, electric innovation and operational excellence came together to deliver an unforgettable customer experience.
Exclusive test drives with the Porsche range
Guests had the opportunity to experience some of Porsche’s most iconic performance models through exclusive driving sessions.
The fleet included:
- Porsche Macan GTS
- Porsche Taycan GTS
- Porsche 911 Carrera GTS (992)
Accompanied by our certified driving instructors, participants discovered the precision, performance and driving pleasure that define the Porsche brand.
Every drive was carefully designed to deliver a premium Porsche experience.
Discovering the future of Porsche
Alongside the driving activities, guests explored an exhibition dedicated to Porsche’s future technologies.
The display featured:
- The upcoming Porsche Cayenne Electric
- Formula E technologies
- Porsche’s electrification strategy
- Future mobility innovations
This exhibition highlighted the close connection between motorsport, technological innovation and sustainable performance.
End-to-end operational excellence
Behind the scenes, DRIVING EVOLUTION managed the complete operational delivery of the project.
Our responsibilities included:
- Educational content development
- Training of 60 professional drivers
- Operational logistics
- Test drive management
- Master Trainer support
- Porsche Genius services
- Three certified driving instructors
- Guest reception and customer experience management
Every aspect of the activation was designed to ensure a seamless premium experience from arrival through to the final drive.
Expertise in premium automotive experiences
This collaboration with Porsche France and Porsche AG showcases our expertise in delivering premium automotive experiences at major international events.
Our services include:
- Premium customer driving experiences
- Automotive training programs
- Porsche Genius services
- Certified driving instructors
- Fleet management
- Event logistics
- Automotive hospitality
- Brand activations
Our mission is to create exceptional experiences that strengthen the emotional connection between automotive brands and their customers.
Thank you to Porsche France and Porsche AG
A sincere thank you to Porsche France and Porsche AG for their trust throughout this exceptional project.
By combining innovation, performance and flawless operations, we helped deliver an unforgettable Porsche experience at one of the world’s most prestigious sporting events.
FAQ – Porsche at The Amundi Evian Championship
Where did the Porsche experience take place?
The activation was hosted at the Evian Resort Golf Club during The Amundi Evian Championship.
Which Porsche models were available?
Guests drove the Porsche Macan GTS, Porsche Taycan GTS and Porsche 911 Carrera GTS (992).
What technologies were showcased?
Visitors discovered the future Porsche Cayenne Electric alongside Formula E technologies and Porsche’s electrification vision.
What did the teams manage?
Our teams developed the educational program, trained 60 drivers, managed logistics and supervised the driving experiences through a Master Trainer, a Porsche Genius and three certified instructors.