Bringing VIP guests closer to Formula 1 at Silverstone
During the Formula 1 British Grand Prix, our teams once again supported Alpine as part of the official F1 Pirelli Hot Laps program at the iconic Silverstone Circuit.
Over four days, from Thursday to Sunday, VIP guests experienced the thrill of Formula 1 through exclusive high-speed passenger laps taking place between official race sessions.
Among the twenty vehicles participating in the official Hot Laps program, three Alpine models were dedicated to delivering unforgettable track experiences at one of motorsport’s most legendary venues.
The official F1 Pirelli Hot Laps experience
Hosted at selected Formula 1 Grands Prix around the world, the F1 Pirelli Hot Laps program offers partners, VIP guests and special invitees the opportunity to experience the excitement of a Formula 1 circuit from the passenger seat.
At Silverstone, our professional drivers completed multiple daily sessions, allowing guests to enjoy the speed, precision and emotion of high-performance driving.
Thirty-minute Hot Laps sessions were organized continuously throughout each day, creating memorable moments for every participant.
Three Alpine vehicles on track throughout the weekend
For this edition of the British Grand Prix, three Alpine vehicles participated in the official Hot Laps fleet.
Guests experienced:
- Alpine performance capabilities
- The legendary Silverstone Circuit
- Formula 1 track conditions
- Premium VIP hospitality
- High-performance driving experiences
- Alpine’s motorsport DNA
Every lap combined excitement, precision and world-class driving expertise.
Delivering a seamless premium experience
From Thursday through Sunday, our teams ensured smooth and efficient operations across every Hot Laps session.
Services included:
- Professional driving services
- VIP guest management
- Vehicle rotation coordination
- Compliance with Formula 1 operational procedures
- Session management
- Passenger experience supervision
Every detail was carefully managed to deliver a premium experience worthy of one of Formula 1’s most prestigious race weekends.
Expertise in premium motorsport experiences
This activation demonstrates our expertise in supporting automotive manufacturers and Formula 1 partners during international motorsport events.
Our services include:
- F1 Pirelli Hot Laps operations
- VIP hospitality experiences
- Professional performance driving
- Automotive brand activations
- Circuit experiences
- Event operations management
- Premium customer programs
Our mission is to create unforgettable automotive experiences that bring guests closer to the world of motorsport.
Thank you to the Alpine teams
A sincere thank you to the Alpine teams for their continued trust during this year’s Formula 1 British Grand Prix.
Together, we delivered unforgettable Hot Laps experiences for VIP guests at one of the most iconic circuits in world motorsport.
FAQ – Alpine at the F1 Pirelli Hot Laps
Where were the Hot Laps organized?
The F1 Pirelli Hot Laps took place at Silverstone Circuit during the Formula 1 British Grand Prix.
How many Alpine vehicles participated?
Three Alpine vehicles were part of the twenty-car official Hot Laps fleet.
Who took part in the experience?
Formula 1 partners, VIP guests and invited participants enjoyed passenger laps with professional drivers.
What was the role of the teams?
Our teams managed professional driving operations, vehicle coordination and the overall guest experience throughout the event.