An Alpine journey that started long before the circuit
For the 24 Hours of Le Mans, Alpine Cars created a fully immersive experience designed to allow invited talents and influencers to discover the brand far beyond the race itself.
For this exclusive activation, our teams supported Alpine in delivering a premium mobility program centered around the new Alpine A390 GTS.
The experience began before guests even arrived at the circuit, with personalized transfers designed to immerse participants in the Alpine universe from the very first kilometers.
A premium mobility experience powered by Alpine
Throughout the operation, our professional drivers transported invited talents and influencers between their homes and the Circuit des 24 Heures du Mans.
The objective was to transform transportation into a genuine brand experience, allowing guests to discover the comfort, technology and performance of the Alpine A390 GTS under real driving conditions.
Key services delivered during the activation:
- Round-trip guest transportation
- Talent and influencer support
- Transportation schedule management
- Arrival and departure coordination
- Alpine fleet operations management
- Participant assistance and monitoring
- Logistics supervision
Every journey was designed to extend the Alpine experience in a seamless, premium and highly personalized way.
Four Alpine A390 GTS vehicles dedicated to the operation
To support the program, four Alpine A390 GTS vehicles were mobilized throughout the event.
These vehicles allowed guests to experience Alpine’s vision of an electric sport fastback through direct and immersive product interaction.
The journeys highlighted:
- Alpine A390 GTS design
- Advanced onboard technologies
- Passenger comfort
- Electric performance capabilities
- Alpine user experience
- French automotive expertise
This approach enabled guests to experience the vehicle in real-life conditions rather than through a traditional static display.
Exclusive access to the world of Le Mans
Once at the circuit, participants enjoyed privileged access to key moments and behind-the-scenes experiences connected to one of the world’s most iconic motorsport events.
These exclusive experiences allowed guests to better understand Alpine’s commitment to endurance racing while enjoying close access to the atmosphere of the race.
Combined with the Alpine A390 GTS transfers, the activation created a fully integrated brand experience from departure to return.
Expertise in premium automotive experiences
This collaboration with Alpine Cars highlights our expertise in delivering immersive automotive experiences that combine mobility, hospitality and brand activation.
Our services include:
- VIP automotive experiences
- Event fleet management
- Premium chauffeur services
- Influencer and talent transportation
- Automotive brand activations
- Vehicle logistics management
- Motorsport and endurance racing events
Our mission is to bring brands to life through memorable, seamless and expertly executed experiences.
Thank you to the Alpine Cars teams
A sincere thank you to the Alpine Cars teams for their trust during this activation surrounding the 24 Hours of Le Mans.
Together, we delivered a complete Alpine experience that immersed guests in the brand from the very first kilometer to the heart of the race weekend.
FAQ – Alpine at the 24 Hours of Le Mans
What was the objective of this Alpine activation?
To create a complete brand experience by allowing guests to discover the Alpine A390 GTS during their journey to and from Le Mans.
How many vehicles were mobilized?
Four Alpine A390 GTS vehicles were dedicated to transporting guests throughout the operation.
Who participated in the experience?
Selected talents, influencers and guests invited by Alpine Cars took part in the activation.
What was the role of the teams?
Our teams managed guest transportation, fleet operations, logistics coordination and participant support throughout the entire experience.