Bringing Cadillac closer to automotive enthusiasts
During Sport & Collection, one of France’s most prestigious automotive events, our teams supported Cadillac over four days at Circuit du Val de Vienne to showcase the brand’s universe to automotive enthusiasts and qualified prospects.
Designed as a driving experience and brand discovery activation, the event enabled visitors to explore Cadillac’s fully electric lineup through an immersive experience combining test drives, premium hospitality and direct engagement with the brand.
Expert-guided driving experiences
Throughout the event, our driving instructors accompanied every test drive departure, ensuring a smooth, reassuring and rewarding introduction to the Cadillac driving experience.
Alongside the Cadillac teams, a dedicated host welcomed visitors, qualified prospects, generated leads and animated the stand throughout the event.
This organization delivered a premium customer experience while creating meaningful interactions with guests interested in luxury electric mobility.
Key services delivered during Sport & Collection:
- Test drive supervision
- Vehicle handover and onboarding
- Visitor reception and guidance
- Lead generation and qualification
- Cadillac stand activation
- Daily operational management
- Vehicle rotation coordination
Three Cadillac EV models available for test drives
Visitors had the opportunity to discover three flagship models from Cadillac’s electric portfolio:
- Cadillac OPTIQ
- Cadillac LYRIQ
- Cadillac VISTIQ
Test drives took place on a dedicated route surrounding Circuit du Val de Vienne, allowing participants to experience Cadillac’s performance, comfort, onboard technologies and premium driving experience in real-world conditions.
This approach provided prospects with a genuine immersion into Cadillac’s vision of luxury electric mobility.
An immersive Cadillac stand at the heart of the event village
Located within the Sport & Collection event village, a dedicated 25-square-meter Cadillac stand welcomed visitors into a refined and instantly recognizable brand environment.
Fully designed around Cadillac’s visual identity, the space created an immersive setting where visitors could discover the brand and engage directly with the team.
The stand served as a central hub for discussions, vehicle discovery and lead generation throughout the event.
A brand activation designed to build awareness and generate qualified leads
Beyond showcasing the vehicles, the activation was designed to strengthen Cadillac’s visibility in France while generating high-quality leads among a highly engaged automotive audience.
By combining driving experiences, personalized support and premium brand immersion, Cadillac successfully connected with prospective customers and automotive enthusiasts.
Thank you to the Cadillac teams
A sincere thank you to the Cadillac teams for their trust throughout this activation during Sport & Collection.
Together, we delivered a premium experience that introduced Cadillac’s electric vehicle range to a passionate and discerning audience.
FAQ – Cadillac at Sport & Collection
Which Cadillac models were available for test drives?
Visitors could experience the Cadillac OPTIQ, LYRIQ and VISTIQ, three key models from Cadillac’s fully electric portfolio.
Where were the test drives organized?
Test drives took place on a dedicated driving loop around Circuit du Val de Vienne during Sport & Collection.
What was the role of the instructors?
The instructors guided participants through the vehicle handover and accompanied departures to ensure a safe, smooth and engaging experience.
What was the objective of the Cadillac activation?
To showcase Cadillac’s electric lineup, increase brand awareness and generate qualified leads among automotive enthusiasts and potential customers.