The new Volvo EX60 unveiled during an exclusive launch event
Last April, the new Volvo EX60 made its French debut during an exclusive reveal event hosted at Hangar Y, one of the most iconic event venues in the Paris region.
For this prestigious launch, our teams supported Auditoire and Volvo Car France in delivering a seamless operational experience for guests attending the unveiling of this important new model.
Journalists, influencers, partners and VIP guests gathered to discover the Volvo EX60 in an exceptional setting designed to showcase Volvo’s commitment to design, innovation and electrification.
Complete management of VIP, media and influencer transportation
To ensure a flawless guest experience, our teams managed the entire transportation program surrounding the event.
Six professional drivers were mobilized to coordinate guest movements throughout the evening.
Key transportation services included:
- VIP transfer management
- Journalist transportation coordination
- Influencer mobility services
- Arrival and departure management
- Shuttle operations between parking areas and the venue
- Traffic flow coordination around Hangar Y
- Real-time logistics support
This organization ensured smooth guest arrivals while maintaining a premium level of hospitality from the very first interaction.
Automotive logistics supporting the Volvo EX60 reveal
Alongside guest transportation, our teams handled the complete logistics operation for the vehicles displayed during the event.
Six Volvo vehicles were positioned beneath the spectacular glass roof of the Hangar Y nave, providing guests with an immediate introduction to the Volvo lineup upon arrival.
Our teams managed:
- Vehicle transportation and convoy operations
- Automotive logistics coordination
- Vehicle cleaning and preparation
- Installation of display vehicles
- Event staging supervision
- Operational management before and during the event
Every detail was carefully planned to enhance the presentation of the Volvo range within this remarkable architectural setting.
An immersive brand experience centered on Volvo innovation
The Volvo EX60 reveal forms part of Volvo Car France’s broader strategy focused on electrification, innovation and sustainable mobility.
Hosted within the unique atmosphere of Hangar Y, the event provided guests with an immersive brand experience combining design, technology, premium hospitality and automotive innovation.
The combination of the Volvo EX60 and the venue’s spectacular architecture created a memorable setting for the model’s first French appearance.
Expertise in premium automotive launches and reveal events
This collaboration with Auditoire and Volvo Car France demonstrates our ability to support agencies and automotive manufacturers during high-profile product launches, reveal events and media activations.
Our expertise includes:
- Automotive product launches
- Reveal events and premieres
- VIP and media guest management
- Transportation and mobility coordination
- Vehicle logistics and convoy services
- Automotive staging and display installation
- Premium event operations management
Our mission is to ensure flawless execution that elevates both the vehicle presentation and the overall brand experience.
Thank you to the Auditoire and Volvo Car France teams
A sincere thank you to the Auditoire and Volvo Car France teams for their trust during the French premiere of the Volvo EX60.
Together, we helped deliver an elegant, seamless and memorable launch event within one of the most distinctive venues in the Paris region.
FAQ – Volvo EX60 at Hangar Y
Where was the Volvo EX60 unveiled in France?
The Volvo EX60 was revealed during an exclusive French premiere event at Hangar Y.
What was the role of the teams during the event?
Our teams managed VIP, media and influencer transportation while also handling the logistics and installation of the display vehicles.
How many drivers were mobilized?
Six drivers coordinated guest arrivals, departures and shuttle services between the various parking areas surrounding the venue.
How many Volvo vehicles were displayed?
Six Volvo vehicles were showcased beneath the glass roof of Hangar Y to welcome guests and introduce the brand’s lineup.