When premium mobility meets haute cuisine
During the latest edition of Taste of Paris at the Grand Palais, our teams supported Polestar in delivering a premium brand experience at one of the most prestigious culinary events in France.
Over several days, visitors, food enthusiasts and invited guests discovered the Polestar universe within an elegant and immersive environment, surrounded by some of the most celebrated names in French gastronomy.
A Polestar stand designed for engagement and discovery
For this edition of Taste of Paris, our teams handled the design, construction and operational deployment of the Polestar exhibition space within the Grand Palais.
Designed to reflect Polestar’s values of innovation, Scandinavian design and sustainable mobility, the stand provided visitors with an opportunity to explore the brand in a welcoming premium environment.
Alongside our dedicated Polestar product expert, guests were able to discover the vehicle lineup, onboard technologies and the brand’s vision for the future of electric mobility.
Key services delivered for the Polestar activation:
- Stand concept design and creative development
- Construction and installation of the exhibition space
- Operational management throughout the event
- Dedicated Polestar product expert support
- Visitor engagement and guest assistance
- On-site coordination and event supervision
Dedicated chauffeur services for leading chefs
Alongside the Polestar activation, our teams also managed a tailor-made transportation program dedicated to participating chefs.
A dedicated guest manager coordinated the entire service, ensuring seamless and personalized mobility throughout the event.
Six professional drivers were mobilized to support several renowned culinary figures, including:
- Gilles Vérot
- Nicolas Vérot
- Stéphanie Le Quellec
- Pierre Sang
Each transfer was carefully coordinated to deliver a premium level of service adapted to the pace and requirements of the event.
A premium event experience serving brands and guests
Taste of Paris has become one of France’s leading culinary events, bringing together celebrated chefs, premium partners and thousands of visitors.
For Polestar, the objective was to create meaningful interactions with guests while showcasing the brand in an environment aligned with its premium positioning.
This activation highlights our ability to combine hospitality, logistics, mobility services and operational excellence to create memorable brand experiences.
Expertise in premium lifestyle and automotive events
Our teams regularly support premium brands across automotive, lifestyle, hospitality and gastronomic events.
Our expertise includes:
- Stand design and construction
- Premium brand activations
- VIP guest management
- Chauffeur and mobility services
- Event logistics and operations
- Product experience management
- Lifestyle and experiential marketing events
Our mission is to create immersive experiences that strengthen connections between brands and their audiences.
Thank you to the Polestar teams
A sincere thank you to the Polestar teams for their trust during this latest edition of Taste of Paris.
Together, we delivered an elegant and engaging brand experience within one of Paris’ most iconic culinary events.
FAQ – Polestar at Taste of Paris
What is Taste of Paris?
Taste of Paris is one of France’s leading culinary festivals, hosted at the Grand Palais and bringing together renowned chefs, restaurants and premium partner brands.
What was the role of the teams during the event?
Our teams managed the design and construction of the Polestar stand while also coordinating chauffeur services for participating chefs.
Which chefs were supported during the event?
The transportation program supported several renowned chefs including Gilles Vérot, Nicolas Vérot, Stéphanie Le Quellec and Pierre Sang.
What was the objective of Polestar’s presence at Taste of Paris?
To showcase the brand, its vehicles and its vision of premium electric mobility within a prestigious gastronomic and lifestyle environment.