A New Face for Cadillac Unveiled from Spain: The Launch of the Cadillac Optiq
In October, Cadillac introduced its all-new electric model, the Cadillac Optiq, to the world during an exclusive event held at the Oller Del Mas estate in Spain. Our teams managed the full setup of the international press testing hub, creating a unique setting for this first automotive launch.
A Tailored Experience for Guests
Journalists, influencers, investors, fleet managers, and key corporate clients were invited to discover this new electric icon in an atmosphere combining elegance and warmth.
The program featured an extraordinary road trip through the Montserrat mountains, allowing guests to test the Cadillac Optiq in a variety of spectacular conditions.
Immersion into the Cadillac Universe
The experience went beyond driving. Guests also took part in immersive activities such as:
-
Customizing caps,
-
Crafting artisanal luggage tags with Savoir-Faire,
-
Attending a scenographed press conference within a bespoke 400 m² space.
The central display included infographic zones, shooting spots, a LED floor, and, of course, the new Cadillac Optiq showcased at the heart of the scenography, highlighting the model’s innovative and prestigious character.
Logistics Designed Down to the Smallest Detail
From designing personalized programs to coordinating complete logistics — flights, transfers, accommodations, catering — every detail was meticulously orchestrated to reflect Cadillac’s signature excellence and luxury.
This haute couture event enabled Cadillac Europe to reveal its new face to the world while offering guests a full immersion into the brand’s universe and its electric innovation.